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The New Relationship Marketing - Webinar with Mari Smith 1 of 2

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Free webinar to go along with "The New Relationship Marketing" book - get the details here: http://www.marismith.com/books/relationship-marketing-free-webinar-miniseries/

Published in: Business, Technology

The New Relationship Marketing - Webinar with Mari Smith 1 of 2

  1. 1. The New Relationship Marketing How To Build A Large, Loyal, Profitable Network Using The Social Web MARI SMITH Social Media Speaker & Author
  2. 2. #NRMbook tweetchat.com
  3. 3. What is Relationship Marketing?
  4. 4. actions taken to build and sustain long-term relationships with customers .
  5. 6. New Skills
  6. 7. Emotionally Intelligent Leaders
  7. 8. <ul><ul><li>~Maya Angelou </li></ul></ul><ul><ul><li>I've learned that people will forget what you said , </li></ul></ul><ul><ul><li>people will forget what you </li></ul></ul><ul><ul><li>did , </li></ul></ul><ul><ul><li>but people will never forget how you made them </li></ul></ul><ul><ul><li>feel . </li></ul></ul>
  8. 9. Four Part Formula
  9. 10. <ul><li>Quality Community </li></ul>
  10. 11. 2. Quality Content
  11. 12. Authority: root word = Author
  12. 13. Give away your best stuff
  13. 14. Embrace sharing your content
  14. 15. <ul><li>Yours + OPC </li></ul>
  15. 17. Create an Editorial + Promotional Calendar
  16. 18. clear offers, CTA’s
  17. 19. 3. Consistency
  18. 20. Maintain the same style: Personal & Promotional content
  19. 21. 4. Genuine, Passionate Caring
  20. 23. Why ?
  21. 24. Personal Profile vs. Fan Page?
  22. 27. News Feed
  23. 28. Share is to Facebook as Retweet is to Twitter
  24. 29. Personal profile = Timeline
  25. 30. Timeline = TMI?
  26. 31. Fan page / Business page
  27. 32. Why ?
  28. 33. Personal profile
  29. 34. Stream (News Feed!)
  30. 35. Relationships First. Business Second.
  31. 36. Social Media Inner Circle <ul><ul><ul><ul><li>Webinars 2x month </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Secret Facebook Group </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Just $37/mo </li></ul></ul></ul></ul><ul><li>www.InnerCircleWithMari.com </li></ul>
  32. 37. Write on Mari’s Facebook wall: www.facebook.com/marismith Tweet Mari: @ marismith Subscribe to Mari’s blog: www.marismith.com

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