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Social Media for SoCalATL Members - by Mari Smith

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Private webinar for SoCalATL members

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Social Media for SoCalATL Members - by Mari Smith

  1. 1. atl members social media a special guide Free Webinar with Mari Smith Social Media Speaker & Author MARI SMITH Author, Social Media Expert
  2. 2. four part formula <ul><ul><ul><li>1. Quality Community </li></ul></ul></ul><ul><ul><ul><li>2. Quality Content </li></ul></ul></ul><ul><ul><ul><li>3. Consistency </li></ul></ul></ul><ul><ul><ul><li>4. Genuine, Passionate Caring </li></ul></ul></ul>
  3. 3. Prospect Fan Client the process Culture
  4. 4. <ul><li>Must be crystal clear: </li></ul><ul><li>What does your company do? </li></ul><ul><li>To whom do you cater? (your target market) </li></ul><ul><li>What exactly do you offer? </li></ul><ul><li>What is your call to action? (CTA) </li></ul><ul><li>What are your objectives? </li></ul><ul><li>What is your offer? </li></ul><ul><li>WHO do you want to attract and WHY? </li></ul>clarity of purpose
  5. 5. what about privacy? | personal | professional | | private |
  6. 7. photo privacy
  7. 8. subscribe on/off?
  8. 9. friend vs. subscriber vs. fan ?
  9. 10. profile vs. page?
  10. 11. audience selector
  11. 12. subscribe pros and cons?
  12. 13. privacy settings
  13. 14. privacy settings
  14. 15. app privacy
  15. 16. timeline (profile)
  16. 17. cover: branding
  17. 18. lists smart vs. friend
  18. 19. smart lists
  19. 20. ticker: activity stories
  20. 21. news feed top stories & recent stories
  21. 22. page engagement
  22. 23. 5,000 characters
  23. 24. contextual ads
  24. 25. place pages
  25. 26. timeline for pages? source: mashable.com
  26. 27. got questions? Connect with Mari on these sites: Facebook: www.facebook.com/marismith Twitter: @ marismith Google+: www.marismith.com/g+ Mari’s blog: www.marismith.com ©2011 Social Media Examiner & Presenter • Do NOT distribute
  27. 28. Oct 25. 2011
  28. 29. .com/book
  29. 30. thank you...

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