presents                                   Bridging the Gap :      MARI SMITH                     How To MasterSocial Medi...
#ICON13© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
The World:                           Smaller© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith...
Facebook Graph Search   © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
Faceb oogle?                                                             Image credit: TechCrunch© 2013 Mari Smith Interna...
1. Clarity – FOCUS! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
Example –          RealMenRealStyle© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @maris...
Design – eye-catching© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
Personal Profile             vs.        Fan Page?                                                                         ...
2. Authentic   VOICE  Online / Offline  CONGRUENCE   © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/...
HumanizeCorporate Culture   © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
@Zappos_Service© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
@Infusionsoft© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
@ExactTarget© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
“Brandividual”:@ScottMonty   © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
3. Content© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
A uthority :                   root wor d = A uthor© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/ma...
Repurpose content© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
Give away                                  your best stuff© 2013 Mari Smith International, Inc. | marismith.com | facebook...
Outside        business hours© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
Data Overload “90% of data in the world todayhas been createdwithin the last two      years.”                             ...
Curation toolsSpundge.com                                                        Trap.it© 2013 Mari Smith International, I...
4. Engagement© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
Engagement is Queen!  © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
Mari says… “Content is KING, but engagement is      QUEEN  and she rules thehouse.” @ marismith   © 2013 Mari Smith Intern...
Socially DevotedNew standard of customer carein social media  • Open to fans (wall on for    fan/visitor posts)  • Respond...
Outreachsuperfans & influencers! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
Genuine, Passionate                  Caring© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith ...
Ive learned that people           will forget what you                    said, people will forget what you               ...
5. Conversion© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
Promotion – 20/80© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
Clear offers, CTA’s© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
Recap1.   Clarity & focus2.   Authentic Voice3.   Content4.   Engagement5.   Conversion     © 2013 Mari Smith Internationa...
Takeaways•   Content is KING; engagement is QUEEN.•   Curate “OPC”.•   Post/share every day.•   Repurpose your content.•  ...
got questions?Connect with Mari on these sites:Facebook: www.facebook.com/marismithTwitter: @marismithGoogle+: www.google....
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Mari Smith Keynote at InfusionCon — Bridging the Gap: How To Master The Social Web In 5 Easy Steps

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http://marismith.com/infusioncon -- Mari Smith's notes from her keynote at Infusionsoft's annual conference, InfusionCon. March 27-29, 2013 in Scottsdale, Arizona.

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  • Build network == proactively grow TWITTER!! Hashtags (#smss)
  • Build network == proactively grow TWITTER!! Hashtags (#smss)
  • How does your brand make people FEEL?
  • Mari Smith Keynote at InfusionCon — Bridging the Gap: How To Master The Social Web In 5 Easy Steps

    1. presents Bridging the Gap : MARI SMITH How To MasterSocial Media Thought Leader The Social Web In 5 Easy Steps © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    2. #ICON13© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    3. The World: Smaller© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    4. Facebook Graph Search © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    5. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    6. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    7. Faceb oogle? Image credit: TechCrunch© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    8. 1. Clarity – FOCUS! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    9. Example – RealMenRealStyle© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    10. Design – eye-catching© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    11. Personal Profile vs. Fan Page? ~500k!© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    12. 2. Authentic VOICE Online / Offline CONGRUENCE © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    13. HumanizeCorporate Culture © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    14. @Zappos_Service© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    15. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    16. @Infusionsoft© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    17. @ExactTarget© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    18. “Brandividual”:@ScottMonty © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    19. 3. Content© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    20. A uthority : root wor d = A uthor© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    21. Repurpose content© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    22. Give away your best stuff© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    23. Outside business hours© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    24. Data Overload “90% of data in the world todayhas been createdwithin the last two years.” Source: IBM © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    25. Curation toolsSpundge.com Trap.it© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    26. 4. Engagement© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    27. Engagement is Queen! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    28. Mari says… “Content is KING, but engagement is QUEEN and she rules thehouse.” @ marismith © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    29. Socially DevotedNew standard of customer carein social media • Open to fans (wall on for fan/visitor posts) • Respond to >65% of questions on your fan page • Respond in a timely manner Source: sociallydevoted.socialbakers.com © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    30. Outreachsuperfans & influencers! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    31. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    32. Genuine, Passionate Caring© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    33. Ive learned that people will forget what you said, people will forget what you did,but people will never forget how you made them feel . ~Maya Angelou © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    34. 5. Conversion© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    35. Promotion – 20/80© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    36. Clear offers, CTA’s© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    37. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    38. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    39. Recap1. Clarity & focus2. Authentic Voice3. Content4. Engagement5. Conversion © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    40. Takeaways• Content is KING; engagement is QUEEN.• Curate “OPC”.• Post/share every day.• Repurpose your content.• Be systematic. Use a Content Calendar.• Delegate as much as possible.• Add YOU in the engagement: humanize!• Strive for EXCEPTIONAL customer service.• Keep it FUN!• Ask for the sale!! © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith
    41. got questions?Connect with Mari on these sites:Facebook: www.facebook.com/marismithTwitter: @marismithGoogle+: www.google.com/+marismithLinkedIn: www.linkedin.com/in/marismithMari’s website: www.marismith.com © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith

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