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How To Fully Optimize Your Facebook Live with Strategic Organic and Paid Reach - Mari Smith

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Join Mari Smith, Premier Facebook Marketing Expert for this dynamic free training on the hottest Facebook topic: LIVE video and how to monetize your efforts. See the Facebook Live here:

https://business.facebook.com/marismith/videos/10154887294340009/

Published in: Social Media
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How To Fully Optimize Your Facebook Live with Strategic Organic and Paid Reach - Mari Smith

  1. 1. @MariSmith by Mari Smith Premier Facebook Marketing Expert 1 How To Fully Optimize Your Facebook Live Videos with Organic & Paid Reach
  2. 2. @MariSmith | marismith.com Set goals & benchmarks Reach Views Leads Build BUZZ Schedule? Share Embed on a web page Email broadcast Messenger & reminders Other social 2 Optimize: Pre-Show (organic)
  3. 3. @MariSmith | marismith.com 1. Share & promote your web page 2. Create a video post about your show Use Ads Manager to promote the above 2 Test various audience segments Use Custom Audiences Use Engagement Audiences Test CTAs Drive to landing page Lead Ads Gather emails? 3 Optimize: Pre-Show (paid)
  4. 4. @MariSmith | marismith.com Comments are key! Ideas: Location? Mobile or desktop? Messenger bot comment trigger Contest Shares! 4 Optimize: During-Show (organic)
  5. 5. @MariSmith | marismith.com First: Choose a great thumbnail Edit the description if needed Add a CTA button Mari’s Ninja tip Add captions Mari’s Ninja tip 5 Optimize: Post-Show (organic)
  6. 6. @MariSmith | marismith.com Apply the Mari Method Allow between 1-24 hours post-show Maximize organic reach Allocate budget in Ads Manager Segment & test ads Check your results regularly Adjust as necessary 6 Optimize: Post-Show (paid)
  7. 7. @MariSmith | marismith.com Download your Live video Upload to YouTube Use rev.com for transcripts $1/minute Upload SRT file to your Facebook Live Email follow up Messenger follow up Create a web page with embedded videos Edit & repurpose videos 7 Optimize: Post-Show additional steps
  8. 8. @MariSmith | marismith.com Include authentic CTAs! Plan out your timeline 8 Monetize with Your Offers
  9. 9. @MariSmith | marismith.com Get paid to broadcast! Show sponsors Use the ‘handshake icon’ 9 Monetize with Branded Content
  10. 10. @MariSmith | marismith.com Criteria: 2,000+ followers 300 concurrent viewers Live = >4 minutes Facebook will notify you! 10 Monetize with Ad Breaks
  11. 11. @MariSmith | marismith.com Once criteria met: The $ icon turns on You can take an ad break no more than every five minutes Viewers cannot skip ad breaks 11 Ad Breaks while live
  12. 12. @MariSmith | marismith.com 12 Summary 1. Build buzz before your show. 2. Encourage comments during your show 3. Add captions & CTA button 4. Promote using Ads Manager 5. Email & Messenger follow up 6. Monetize with offers, sponsors & ad breaks
  13. 13. @MariSmith | marismith.com LIVE Video & Ads Training with Mari 13 Facebook: @marismith Twitter: @marismith Instagram: @mari_smith LinkedIn: marismith Web: marismith.com Go to: www.marismith.com/fblive

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