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Facebook Marketing Success - by Mari Smith (Presented at Hawaii Social Media Summit)

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Facebook Marketing Success: A Proven 7-Step Formula for Growing Your Business on the World’s #1 Social Network!

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Facebook Marketing Success - by Mari Smith (Presented at Hawaii Social Media Summit)

  1. 1. Facebook Marketing Success A Proven 7-Step Formula for Growing Your Business on the World’s #1 Social Network! Social Media Speaker & Author MARI SMITH Author, Social Media Expert
  2. 2. <ul><li>Source: www.socialbakers.com </li></ul>
  3. 3. <ul><li>Source: www.socialbakers.com </li></ul>
  4. 4. <ul><li>To help the world connect & communicate more effectively… </li></ul>
  5. 5. Why create a Facebook Fan Page?
  6. 6. Personal Profile vs. Fan Page?
  7. 8. <ul><li>Refer to this post for additional help on personal vs. business: </li></ul><ul><li>http://socialmediaexaminer.com/facebook-101-business-guide/ </li></ul>Facebook 101 Guide
  8. 9. News Feed
  9. 10. Personal profile = Timeline
  10. 11. Fan page / Business page
  11. 14. <ul><li>Build your email list </li></ul><ul><li>Drive traffic to your blog </li></ul><ul><li>Sell more products/services </li></ul><ul><li>Increase event registrations </li></ul><ul><li>Get media attention/contacts </li></ul><ul><li>Connect with strategic alliance partners </li></ul><ul><li>Establish yourself as a leading authority </li></ul><ul><li>Improve customer service </li></ul>
  12. 16. <ul><li>Custom tab converts visitors to fans at 47% vs. wall at 23%. </li></ul>
  13. 17. <ul><li>#1 = increase conversions </li></ul><ul><li>Visitors immediately feel in the right place </li></ul><ul><li>Inviting, compelling </li></ul><ul><li>Provide an “experience” – not just a static page </li></ul><ul><li>Interactive </li></ul><ul><li>Keep it fresh </li></ul>
  14. 18. <ul><li>www.facebook.com/enchantment </li></ul>
  15. 19. <ul><li>See facebook.com/marismith </li></ul><ul><ul><li>BIG APPS List! </li></ul></ul>
  16. 20. <ul><li>Five latest uploaded or tagged photos </li></ul><ul><li>Doesn’t include fan photos </li></ul><ul><li>Include CTAs on your images! </li></ul><ul><li>970x680 – leave a margin </li></ul>
  17. 21. <ul><li>Yours + “OPC: Other People’s Content” </li></ul><ul><li>50/50 </li></ul>
  18. 22. <ul><li>What to post: </li></ul><ul><ul><li>Short, easily applied tips </li></ul></ul><ul><ul><li>Questions </li></ul></ul><ul><ul><li>Invitation to ask Questions </li></ul></ul><ul><ul><li>How-to tutorials </li></ul></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Quotes </li></ul></ul>
  19. 23. <ul><li>Blog subscriptions </li></ul><ul><ul><li>Technorati.com </li></ul></ul><ul><li>Ezine subscriptions </li></ul><ul><li>EzineArticles.com </li></ul><ul><li>AllTop.com </li></ul><ul><li>SmartBrief.com </li></ul><ul><li>TweetMeme.com </li></ul><ul><li>Google Alerts </li></ul><ul><li>Facebook Friend (Fan Page) Lists </li></ul><ul><li>Twitter Lists </li></ul>
  20. 24. <ul><li>“ The more similar we are, the more invisible we become.” </li></ul><ul><ul><li>David Tyreman </li></ul></ul>
  21. 25. <ul><li>As much as 90% of Facebook users do not return to the fan page once they click the Like button… </li></ul><ul><li>…they only see and interact with content in the News Feed! </li></ul>NEWSFLASH!
  22. 26. NFO: News Feed Optimization
  23. 27. <ul><li>Facebook Ads </li></ul><ul><li>“ Think outside Facebook!” </li></ul><ul><ul><li>Twitter, LinkedIn </li></ul></ul><ul><ul><li>Your blog and ezine </li></ul></ul><ul><ul><li>Offline </li></ul></ul><ul><ul><li>Print media </li></ul></ul><ul><li>“ Radical Strategic Visibility” </li></ul><ul><li>http://bit.ly/21waysfb </li></ul>
  24. 28. <ul><li>www.facebook.com/brandpermissions </li></ul>Print media & signage
  25. 29. <ul><li>www.facebook.com/charlotterusse </li></ul>Storefront display
  26. 30. <ul><li>The most targeted traffic your money can buy </li></ul>Facebook ads
  27. 31. <ul><li>Four months of Facebook ads: </li></ul><ul><ul><li>3,300% increase in traffic </li></ul></ul><ul><ul><li>50% increase in average order value! </li></ul></ul>GiantNerd.com
  28. 32. <ul><li>400% increase in fans over six months </li></ul><ul><li>Facebook Page now 1 of top 5 revenue generators </li></ul><ul><li>Created a new role of social media manager </li></ul>CommunityCoffee.com
  29. 34. <ul><li>Like button, Like box, Comments plugin </li></ul><ul><li>Wibiya toolbar www.wibiya.com </li></ul>LIKE at every opportunity!
  30. 36. <ul><ul><li>Non-fans land on a unique tab </li></ul></ul><ul><ul><li>Wall tab shows Posts by page and fans </li></ul></ul><ul><ul><li>Wall posts turned on (posts, photos, videos, links) </li></ul></ul><ul><ul><li>Prompt commenting </li></ul></ul><ul><ul><li>Personalized </li></ul></ul><ul><ul><li>Relevant content </li></ul></ul><ul><ul><li>Variety of content </li></ul></ul><ul><ul><li>Daily updates </li></ul></ul>
  31. 39. <ul><li>FIRST build tons of value, social equity </li></ul><ul><li>Space out your offers </li></ul><ul><li>Clear CTAs </li></ul><ul><li>Make it really easy for people to buy from you! </li></ul>
  32. 40. <ul><li>eCommerce apps: payvment, ecwid </li></ul>Fcommerce - Shopping on Facebook
  33. 43. <ul><li>Unsubscribes (Hides) </li></ul><ul><ul><li>Insights > Interactions > Daily Story Feedback = purple graph </li></ul></ul><ul><li>Unlikes </li></ul><ul><ul><li>Insights > Users > third chart down = New Likes/Unlikes </li></ul></ul>
  34. 45. <ul><li>Community manager(s) </li></ul><ul><li>Training </li></ul><ul><li>Resources </li></ul><ul><li>Fan page company policy </li></ul><ul><li>Revisit objective(s) of your fan page </li></ul>
  35. 47. Write on Mari’s Facebook wall: www.facebook.com/marismith Tweet Mari: @ marismith Subscribe to Mari’s blog: www.marismith.com

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