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Facebook LIVE Video Marketing - Part 3 of 4 CONDUCTING INTERVIEWS - with BeLive.tv

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NEW Facebook Live Video Training! A free four-part series brought to you in partnership with BeLive.tv! I am broadcasting live on my Facebook Page @MariSmith four Thursdays in a row each one at noon PT / 3pm ET.

Part 3 = CONDUCTING INTERVIEWS
Facebook Live Video Marketing – Talk Show Tips, Visuals & More
I showcase great examples as well as bringing on guests! If you’re looking to get started with your very own digital television talk show and get featured on Facebook’s new Watch platform, be sure to tune in for hot tips!!
See the live stream here:
https://www.facebook.com/marismith/videos/10154807838280009/

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Facebook LIVE Video Marketing - Part 3 of 4 CONDUCTING INTERVIEWS - with BeLive.tv

  1. 1. @MariSmith BeLive.tv CONDUCTING INTERVIEWS by Mari Smith in Partnership with BeLive.tv 1 PART 3 of 4 Facebook LIVE Video Marketing Talk Show Tips, Visuals & More!
  2. 2. @MariSmith BeLive.tv #1. Prep & Gear Lighting, Mic, Camera & more #2. Content That Converts Which problems does your expertise solve? What’s your FOCUS? Hot topics = FOOD, fashion, DIY, humor Include CTA, run contests Messenger bot integration! Conversational commerce The fortune is in the follow up! 2 Part 1 & 2 – Brief Review
  3. 3. @MariSmith BeLive.tv 3 Hot topics
  4. 4. @MariSmith BeLive.tv So, you’d love to host your own talk show? 4
  5. 5. @MariSmith BeLive.tv 5 How To with BeLive.tv
  6. 6. @MariSmith BeLive.tv 6 How To with BeLive.tv
  7. 7. @MariSmith BeLive.tv 7 How To with BeLive.tv
  8. 8. @MariSmith BeLive.tv 8 How To with BeLive.tv
  9. 9. @MariSmith BeLive.tv 9 BeLive.tv Examples
  10. 10. @MariSmith BeLive.tv 10 BeLive.tv Examples
  11. 11. @MariSmith BeLive.tv 11 BeLive.tv Examples
  12. 12. @MariSmith BeLive.tv Who is most likely to get featured on Watch? Blue check verified Well known, celebrity, public figure Large following Minimum 2,000 followers (profile or page) Weekly show (series, episodes) Well produced, quality, professional High audience retention Minimum 300 concurrent viewers 12 Facebook Watch Tips
  13. 13. @MariSmith BeLive.tv The Dave Ramsey Show #AskGaryVee Guy Kawaski’s “Wise Guy” Top shows: Sports Reality TV Comedy Scripted Shows… 13 Examples
  14. 14. @MariSmith BeLive.tv 14 Promotion
  15. 15. @MariSmith BeLive.tv Show name Map out a series Facebook Page (Show Pages) Build followers, viewers Guests Brainstorm a long list! Don’t be afraid to approach people 15 Prep
  16. 16. @MariSmith BeLive.tv 16 Summary 1. Plan for a regular SHOW. 2. Start using BeLive.tv Talk Show format 3. Make an epic list of guests 4. Practice with BeLive.tv in a private group and/or use testing mode.
  17. 17. @MariSmith BeLive.tv Video Training Series 17 Facebook: @marismith Twitter: @marismith Instagram: @mari_smith LinkedIn: marismith Web: marismith.com Part #1 of 4 PREPARATION & GEAR: Getting Started & Getting The Right Equipment Part #4 of 4 AMPLIFY REACH & RESULTS: How To Fully Optimize Your Broadcasts NEXT: Part #2 of 4 CONTENT THAT CONVERTS: What To Say, and How To Generate Leads & Sales Part #3 of 4 CONDUCTING INTERVIEWS: Talk Show Tips, Visuals & More!

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