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Facebook How-To by Mari Smith


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Mari Smith takes you on a crash course for getting set up properly on Facebook and using this amazing platform effectively for business networking and global community outreach. Be sure to access the audio that goes with the slides!

Published in: Business, Technology

Facebook How-To by Mari Smith

  1. 1. by Mari Smith Relationship & Internet Marketing Specialist Free online class: Facebook Business Services: Mari’s Facebook Blog: (c) 2008 Mari Smith ~
  2. 2. What is Facebook? <ul><li>A “social utility” – which means: </li></ul><ul><li>An online platform where registered users can: </li></ul><ul><ul><li>Stay connected to people they know. </li></ul></ul><ul><ul><li>Meet new people and build relationships. </li></ul></ul>(c) 2008 Mari Smith ~
  3. 3. Facebook Timeline <ul><li>Main Founder and CEO, Mark Zuckerberg. </li></ul><ul><ul><li>Launched February 2004 at Harvard – colleges. </li></ul></ul><ul><ul><li>High schools - September 2005. </li></ul></ul><ul><ul><li>Work networks – May 2006. </li></ul></ul><ul><ul><li>Public – September 2006. </li></ul></ul><ul><ul><li>Developers – May 2007. </li></ul></ul><ul><li>HQ Palo Alto, California. </li></ul><ul><ul><li>450 staff. </li></ul></ul>(c) 2008 Mari Smith ~
  4. 4. Why use Facebook? <ul><li>Rapid growth, huge database: </li></ul><ul><ul><li>66+ million active users. </li></ul></ul><ul><ul><li>Growing by ~250,000 per day since Jan. 2007. </li></ul></ul><ul><ul><li>Predicted to be 200 million members by end 2008. </li></ul></ul><ul><ul><li>Fastest growing demographic: 25+. </li></ul></ul><ul><ul><li>50+% active users return daily. </li></ul></ul><ul><ul><li>People spend an average of 20 minutes on the site daily. </li></ul></ul><ul><ul><li>Users volunteer vast amounts about themselves. </li></ul></ul>(c) 2008 Mari Smith ~
  5. 5. Your Personal Profile <ul><li>Populate & keep current. </li></ul><ul><li>Try out apps. </li></ul>(c) 2008 Mari Smith ~
  6. 6. Adjust your Privacy Settings <ul><li>Wide variety of levels. </li></ul><ul><li>Go through all settings and control to your liking. </li></ul>(c) 2008 Mari Smith ~
  7. 7. Privacy Settings (continued) <ul><li>Adjust who can see which information. </li></ul><ul><li>From zero (name/pic) to almost everything. </li></ul>(c) 2008 Mari Smith ~
  8. 8. Changing your Profile Picture <ul><li>Not posed business shot. </li></ul><ul><li>Casual, authentic. </li></ul><ul><li>Keep current. </li></ul><ul><li>When changed – pushes into your Friends’ News Feeds. </li></ul>(c) 2008 Mari Smith ~
  9. 9. Finding and adding new friends. <ul><li>Regular email. </li></ul><ul><li>Search. </li></ul><ul><li>Recently updated. </li></ul><ul><li>Friends of friends (direct, Wall). </li></ul><ul><li>Groups. </li></ul><ul><li>Networks, Pages, Events. </li></ul><ul><li>Other communities (LinkedIn, Plaxo, Ning, Twitter). </li></ul><ul><li>Offline. </li></ul>(c) 2008 Mari Smith ~
  10. 10. Networks <ul><li>Choose one geographic. </li></ul><ul><li>Can also have College/School and Work. </li></ul><ul><li>Join new geographic Network, leave existing. </li></ul>(c) 2008 Mari Smith ~
  11. 11. Networks (continued) <ul><li>Browse Network pages. </li></ul>(c) 2008 Mari Smith ~
  12. 12. Mini Feed <ul><li>YOUR activities (stories) </li></ul><ul><li>Only your Friends can see. </li></ul>(c) 2008 Mari Smith ~
  13. 13. News Feed <ul><li>Your FRIENDS’ activities (stories) </li></ul><ul><li>Aggregate (algorithms) </li></ul><ul><li>Good source to cull info </li></ul><ul><li>Can adjust preferences </li></ul>(c) 2008 Mari Smith ~
  14. 14. News Feed Preferences <ul><li>User sliders </li></ul>(c) 2008 Mari Smith ~
  15. 15. Facebook Groups <ul><li>Search. </li></ul><ul><li>Join. </li></ul><ul><li>Participate. </li></ul><ul><ul><li>Psychology. </li></ul></ul><ul><li>Share. </li></ul><ul><li>Create your own. </li></ul><ul><ul><li>Stickiness. </li></ul></ul>(c) 2008 Mari Smith ~
  16. 16. Facebook Pages <ul><li>Create Business Presence </li></ul><ul><li> </li></ul><ul><li>Choose name carefully. </li></ul><ul><li>Add applications. </li></ul><ul><li>Get “fans.” </li></ul><ul><li>Engage customers. </li></ul><ul><li>#1 reason? </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Alexa #7 </li></ul></ul>(c) 2008 Mari Smith ~
  17. 17. Posted Items: Sharing resources <ul><li>Goes into your Mini Feed </li></ul><ul><li>Goes into Friends’ News Feeds </li></ul><ul><li>Links </li></ul><ul><li>Google alerts </li></ul><ul><li>Bookmarklet </li></ul><ul><li>KEY: add value </li></ul><ul><ul><li>Be a thought leader </li></ul></ul>(c) 2008 Mari Smith ~
  18. 18. Upload Photos <ul><li>Facebook: largest photo sharing on web. </li></ul><ul><li>Photos app: </li></ul><ul><ul><li>Unlimited; 65 per album. </li></ul></ul><ul><ul><li>TAG!! </li></ul></ul><ul><ul><li>Send email to non-members. </li></ul></ul><ul><ul><li>URL for non-members. </li></ul></ul><ul><li>Interesting, add value. </li></ul><ul><li>Comment on others. </li></ul>(c) 2008 Mari Smith ~
  19. 19. Upload Videos <ul><li>Video app: </li></ul><ul><ul><li>Upload or record. </li></ul></ul><ul><ul><li>Comment on others. </li></ul></ul><ul><ul><li>Interesting. </li></ul></ul><ul><ul><li>Add value. </li></ul></ul>(c) 2008 Mari Smith ~
  20. 20. Upload Videos alternative <ul><li>YouTube: </li></ul><ul><ul><li>Share on Facebook (Posted Items). </li></ul></ul>(c) 2008 Mari Smith ~
  21. 21. Wall Writing Etiquette <ul><li>Recommend: The Wall (not SuperWall, FunWall, etc.) </li></ul><ul><li>All comments = public. </li></ul><ul><li>Keep promo to minimum. </li></ul><ul><li>Respond on their wall. </li></ul>(c) 2008 Mari Smith ~
  22. 22. Wall Writing Extras <ul><li>Can add extras: </li></ul><ul><li>Depends on apps you/your friend installed: </li></ul><ul><ul><li>Podclass. </li></ul></ul><ul><ul><li>I Am Green. </li></ul></ul><ul><ul><li>Video. </li></ul></ul><ul><ul><li>Voicemail, etc. </li></ul></ul>(c) 2008 Mari Smith ~
  23. 23. Writing and tagging using Notes <ul><li>Notes app. </li></ul><ul><li>Tag carefully, strategically. </li></ul><ul><ul><li>Spark discussion. </li></ul></ul><ul><ul><li>Share valuable resource. </li></ul></ul><ul><ul><li>Ask questions. </li></ul></ul><ul><ul><li>Do survey. </li></ul></ul>(c) 2008 Mari Smith ~
  24. 24. Example Note <ul><li>Twitter research. </li></ul><ul><ul><li>Clear, specific request. </li></ul></ul><ul><ul><li>Numbered. </li></ul></ul><ul><li>See, and be seen. </li></ul>(c) 2008 Mari Smith ~
  25. 25. Free self-study class: <ul><li> </li></ul>(c) 2008 Mari Smith ~
  26. 26. Why Facebook Blog <ul><li>Social networking for fun and profits! </li></ul><ul><li> </li></ul><ul><ul><li>News. </li></ul></ul><ul><ul><li>Nuggets. </li></ul></ul><ul><ul><li>How-to’s. </li></ul></ul>(c) 2008 Mari Smith ~
  27. 27. Facebook Coaching <ul><li> </li></ul><ul><li>1:1 tutorial sessions. </li></ul><ul><li>Strategy development. </li></ul><ul><li>Facebook. </li></ul><ul><li>Other social media. </li></ul><ul><li>Internet marketing. </li></ul>(c) 2008 Mari Smith ~