Online Research Networks


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  • Web 2.0: harnessing collective intelligence Web 2.0 is a loose collection of ‘second-generation’ web-based technologies and services designed to facilitate collaboration and sharing between users. Web 2.0 applications include blogs and wikis, as well as social networking sites such as twitter, YouTube and Facebook that encourage user-generated content. Web 2.0 is not about centralized control and static web pages; rather, it sees users as co-developers and co-creators. Tim O’Reilly, founder of O’Reilly Media, believes that the real value of web 2.0 tools lies in their ability to harness the collective intelligence of many individuals, which is the driving force behind Wikipedia. Other applications include RSS (really simple syndication), which allows users to subscribe to a ‘feed’ from a website and automatically receive updates to its content.
  • Online Research Networks

    1. 1. Online Research Networks Get connected to the online zoo
    2. 2. Agenda <ul><li>Introduction to Social Media </li></ul><ul><li>Overview of online tools </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIN </li></ul></ul><ul><ul><li>digg </li></ul></ul><ul><li>Case studies and Examples </li></ul><ul><li>Hands-on </li></ul><ul><li>Q&A </li></ul>
    3. 3. <ul><li>Introduction to Social Media </li></ul>
    4. 4. Social Media <ul><li>Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. </li></ul>
    5. 6. Web 2.0 <ul><li>Harnessing collective intelligence </li></ul><ul><li>Facilitate collaboration and sharing </li></ul><ul><li>Users = co-developers and co-creators </li></ul>
    6. 7. Social Media Benefits <ul><li>Research business decisions </li></ul><ul><li>Finding out what others think of products, vendors, approaches, etc. </li></ul><ul><li>Increase speed of collaboration </li></ul><ul><li>Keep track of peers and colleagues </li></ul><ul><li>Accelerate decision-making processes through peer input </li></ul><ul><li>Reduce travel costs </li></ul><ul><li>Access to thought leadership and information I couldn’t get elsewhere </li></ul><ul><li>Showcase myself or my company </li></ul><ul><li>Improve reliability of information </li></ul><ul><li>Reduce costs typically found with traditional networking </li></ul><ul><li>Access to learning /professional development </li></ul>
    7. 8. Social Networking <ul><li>Web sites that allow people to link to others to share opinions, insights experiences and perspectives, whether it's music fans on MySpace , business contacts on LinkedIn , or classmates on Facebook . Many media sites have adopted social networking features such as blogs, message boards, podcasts and wikis to help build online communities around their content. </li></ul>
    8. 9. Statistics <ul><li>FACEBOOK </li></ul><ul><li>* > 250 million active users </li></ul><ul><li>* > 120 million users log on to Facebook at least once each day </li></ul><ul><li>* > two-thirds of Facebook users are outside of college </li></ul><ul><li>* The fastest growing demographic is those 35 years old and older </li></ul><ul><li>TWITTER </li></ul><ul><li>Total Users: 1+ million </li></ul><ul><li>Total Active Users: 200,000 per week </li></ul><ul><li>Total Twitter Messages: 3 million/day </li></ul><ul><li>LINKED-IN </li></ul><ul><li>11.9 unique visitors </li></ul>
    9. 10. <ul><li>Overview of Online Tools </li></ul>
    10. 12. Twitter <ul><li>Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. </li></ul>
    11. 13. Twitter <ul><li>Username, biography and photo </li></ul><ul><li>Following </li></ul><ul><li>Followers </li></ul><ul><li>Tweets </li></ul><ul><li>Real-time search </li></ul><ul><li>Topics </li></ul><ul><li>Direct messages </li></ul>
    12. 14. Twitter
    13. 15. Twitter
    14. 16. Twitter
    15. 17. Twitter
    16. 18. Twitter
    17. 19. Twitter
    18. 20. Twitter Etiquette <ul><li>Following others </li></ul><ul><li>Re-Tweeting Others </li></ul><ul><li>Topics and Events </li></ul><ul><li>Follow Friday </li></ul><ul><li>Make it personal and create relationships </li></ul><ul><li>Tip: follow followers’ followers </li></ul><ul><li>Glossary: @, # </li></ul>
    19. 22. Facebook <ul><li>Facebook is a social networking website where users can create and customize their own profiles with photos, videos, and information about themselves. </li></ul>
    20. 23. Facebook <ul><li>Profile </li></ul><ul><li>Friends </li></ul><ul><li>Inbox </li></ul><ul><li>Events </li></ul><ul><li>Groups </li></ul><ul><li>Fan pages </li></ul><ul><li>Chat </li></ul><ul><li>Photos </li></ul><ul><li>Updates </li></ul>
    21. 24. Facebook
    22. 25. Facebook
    23. 26. Facebook
    24. 27. Facebook
    25. 28. Facebook
    26. 30. LinkedIN <ul><li>LinkedIn is a social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients. </li></ul>
    27. 31. LinkedIN <ul><li>Profile </li></ul><ul><li>Groups </li></ul><ul><li>Contacts </li></ul><ul><li>Discussions </li></ul><ul><li>Search for people/ jobs/ companies </li></ul>
    28. 32. LinkedIN
    29. 33. LinkedIN
    30. 34. LinkedIN
    31. 35. LinkedIN
    32. 36. LinkedIN
    33. 38. Social Bookmarking <ul><li>The ability to save and categorize a personal collection of bookmarks and share them with others. Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others. </li></ul>
    34. 39. digg <ul><li>Digg is a social news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories. </li></ul>
    35. 40. digg <ul><li>Topics </li></ul><ul><li>Popularity </li></ul><ul><li>Other users Link to Facebook and Twitter </li></ul>
    36. 41. digg
    37. 42. digg
    38. 43. digg
    39. 44. Case studies & Examples
    40. 45. Case study: Dave Duarte
    41. 46. Case study: Dave Duarte
    42. 47. Case study: Dave Duarte
    43. 48. Case study: Dave Duarte
    44. 49. Case study: Dave Duarte
    45. 50. Case study: Dave Duarte
    46. 51. Case study: Dave Duarte
    47. 52. Case study: Dave Duarte
    48. 53. Case study: Dave Duarte
    49. 54. Twitter Real Time Search
    50. 55. LinkedIN Groups
    51. 56. Examples: Web 2.0 affecting agriculture in Africa
    52. 57. Identifying the Lions <ul><li>Google Searches </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIN Groups Managers and Members </li></ul><ul><li>Conference keynote speakers </li></ul><ul><li>Industry blogs </li></ul>
    53. 58. Becoming a Lion <ul><li>Be authentic </li></ul><ul><li>Spend time online </li></ul><ul><li>Be professional </li></ul><ul><li>Be courteous </li></ul><ul><li>Connect others </li></ul><ul><li>Be interesting </li></ul><ul><li>Leave the comfort zone and explore </li></ul>
    54. 59. Other useful tools <ul><li>Skype </li></ul><ul><li>Ning </li></ul><ul><li>YouTube </li></ul><ul><li>Slideshare </li></ul>
    55. 60. Hands On
    56. 61. Hands On <ul><li>Create your own: Username </li></ul><ul><li>Biography </li></ul><ul><li>Group </li></ul><ul><li>Discussion question </li></ul><ul><li>For LinkedIN </li></ul>
    57. 62. Q&A
    58. 63. <ul><li>~ The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own. ~ Bob Burg </li></ul>
    59. 64. <ul><li>Thank you! </li></ul>