With the rise of social media platforms and content marketing, brands are increasingly modeling the media when it comes to content production and publishing. I shared some lessons from the newsroom in my talk at the Spredfast Social Media Summit on Oct. 17, 2013: "The Newsroom: How Brands Are Becoming Media Companies."

1. HOW BRANDS ARE
BECOMING MEDIA
COMPANIES!
Marisa Wong, SlideShare!
Oct. 17, 2013!

2. ME!
(JOURNALISTS)!
THE DARK SIDE!
(BRANDS)!

3. Q: What’s the difference between
journalism and ‘the dark side’?
A: Not much these days.

4. WHY BECOME A
‘NEWSROOM’?
!
!

5. CONTROL over your own news and stories.!
CONVERSATION
But more importantly…

6. Touch Points
Conversation
Connection

7. TRUST!

8. HOW DO YOU BUILD
TRUST?
!
!

9. 1. STOP PUSHING PROMOTIONS
2. PROVIDE SOLID INFORMATION
3. HAVE A VOICE & BE HUMAN
Lessons
from
the
newsroom….

10. OTHER NEWSROOM TACTICS…

11. HAVE A POWERFUL HEADLINE

12. BE TIMELY & RELEVANT

13. SEEK SOURCES

14. TAILOR TO YOUR AUDIENCE &
PLATFORM
Share Knowledge!
Be Highly Visual!

15. THANK YOU.