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Guía de Redes Sociales de la UPV/EHU (Introducción)

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Introducción a la Guía de Usos y Estilo en Redes Sociales de la Universidad del País Vasco / Euskal Herriko Unibertsitatea.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Guía de Redes Sociales de la UPV/EHU (Introducción)

  1. 1. Introducción a la Guía de Redes Sociales de la UPV/EHU Cristina Juesas UPV/EHU, 26-29 y 30 junio 2015
  2. 2. Índice • ¿Por qué una Guía? • Identidad Digital • Netiqueta • Fuentes • Niveles de uso y respuesta • Herramientas • Tipos de publicaciones
  3. 3. ¿Por qué una Guía?
  4. 4. • “Control” sobre las cuentas en redes que ya existen. Garantizar su perdurabilidad. Sistema de co-administración de cuentas. • Ayudar en los primeros pasos en redes sociales • Homogeneización de la imagen de marca, conforme a la Guía de Expresión de marca UPV/ EHU • Percepción de las personas usuarias
  5. 5. • Atraer futuros estudiantes • Compartir experiencias de estudiantes • Conectar alumnos y sus necesidades • Contacto con alumni • Contacto con diferentes centros • ….
  6. 6. Identidad Digital
  7. 7. • Es lo que yo digo que soy • Es lo que los demás dicen que soy • Es lo que Google dice que soy • “La identidad digital de una institución es distribuida, como un puzzle” (Lorena Fernández) • La identidad de una institución es la suma del conjunto de identidades de sus miembros (sean centros, másteres, departamentos, incluso las personas).
  8. 8. • SEO / SMO (Search Engine Optimization / Social Media Optimization) • Dos caras de la optimización del contenido para que nuestra organización / cuentas destaque(n) en los buscadores. • Palabras clave, etiquetas (hashtags), redactar para internet, urls personalizadas, titulares, etc… SEO Starter Guide The Beginners Guide to SEO What is SMO Pistas sobre Social Media Optimization Trucos para mejorar el SMO usando YouTube Trucos para mejorar el SMO usando Facebook Trucos para mejorar el SMO usando Twitter Trucos para mejorar el SMO usando LinkedIn
  9. 9. How Universities are using Social Media. • Servicio público • Transparencia • Calidad • Corresponsabilidad • Participación • Conocimiento abierto
  10. 10. Netiqueta
  11. 11. • Respeto fanático a la ortografía. • Conocimiento del vocabulario de la red (WTF, owned, fake, TBT, lol, etc) • Conocimiento de los usos de la red (memes, vitales…) • Emoticonos y/o emojis :) ;) :( 💪 👌 ⚽ 🎓 • Minúsculas (las mayúsculas equivalen a gritar) Jerga de internet Meme de internet
  12. 12. • Cada red tiene sus propias normas no escritas. • Menciones: @, .@, + • Etiquetas (o hashtags): # • Mencionar o hipervincular las fuentes • Trolls (No alimentarles)
  13. 13. La influencia de internet acelera la propagación de nuevas palabras. Fundéu El lenguaje, las lenguas e Internet, David Crystal El uso del lenguaje en los diferentes canales de internet, Rangel Pardo, FM y Rosso, P
  14. 14. Fuentes
  15. 15. • Nuestra web • Blogs investigadores / centro / máster • Otros blogs / Prensa… • La línea roja es delgada y no siempre está en el mismo lugar
  16. 16. Niveles de uso y respuesta
  17. 17. • Protocolos (qué se publica, quién publica) • Flujos • F.A.Q. (Preguntas frecuentes) • ¿Y en caso de “crisis”? • Administrado(res) de las cuentas
  18. 18. Herramientas
  19. 19. Tipos de publicaciones
  20. 20. • Información genérica (con o sin link a noticia) • Preguntas / Concursos (fomento de la participación) • Retransmisión en directo de eventos • Vídeos / Fotos • Respuestas públicas • Conocimiento de los algoritmos de las redes sociales (qué tipo de publicaciones funciona mejor en cada una) y también qué tipo de publicaciones tienen mejor respuesta entre nuestra audiencia.
  21. 21. http://www.redsaludandalucia.es/participa/guia-de-usos-y-estilo-en-las-redes-sociales-del-sspa http://www.jcyl.es/junta/cp/guia_usos_redes_sociales_jcyl.pdf http://www.rmd.jcyl.es/web/jcyl/MunicipiosDigitales/es/Plantilla100Detalle/1274785511218/1274785511218/1284230572569/Redaccion https://www.gencat.cat/xarxessocials/pdf/v1_guia_usos_xarxa_es.pdf http://www.irekia.euskadi.eus/es/site/snetworking http://www.doi.gov/notices/upload/Social-Media-Guidebook-Official.pdf http://www.nyu.edu/content/dam/nyu/cmsTeam/documents/socialmedia/NYU_SocialMedia_StyleGuide_092914.pdf http://blogs.it.ox.ac.uk/engage/

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