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Mariposa - Leader As Designer PAH 4-2-13


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Sue Bethanis, CEO of Mariposa Leadership, Inc. leads a talk at the 2013 Products Are Hard Conference about Design Thinking.

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Mariposa - Leader As Designer PAH 4-2-13

  1. 1. Leader As Designer #PAH13 April 2, 2013 Sue Bethanis, CEOMariposa Leadership, Inc. Twitter: @suebethanis ©2013 Mariposa Leadership, Inc.
  2. 2. An idea is only as good as its usefulness!©2013 Mariposa Leadership, Inc.
  3. 3. An idea is only as good as its usefulness …….eventually!©2013 Mariposa Leadership, Inc.
  4. 4. How do we optimally go from idea-to-innovation?©2013 Mariposa Leadership, Inc.
  5. 5. Breakthrough! 4-Step Model * Model inspired from the Stanford School of Design’s course “Design Thinking and the Art of Innovation”©2013 Mariposa Leadership, Inc.
  6. 6. ApplicationBreakthrough model applies to a variety ofwicked problems• Products• Services• Experiences©2013 Mariposa Leadership, Inc.
  7. 7. Leader as Designer As the leader of your team, you play various roles:• Visionary• Relationship Builder• Coach• Decision-Maker• Facilitator…. And you are a Designer!©2013 Mariposa Leadership, Inc.
  8. 8. Step 1: EmpathyVisceralunderstanding of yourCustomer’sExperienceThink of yourself asan ethnographer: Dointerviews andobservations©2013 Mariposa Leadership, Inc.
  9. 9. Step 2: BrainstormBrainstorm – as anindividual in a smallgroup, best to crank outlots of ideas©2013 Mariposa Leadership, Inc.
  10. 10. Step 3: PrototypePrototyping is hands-on and messy; betterto get your idea outquickly and testit, then to make itlook/feel pretty©2013 Mariposa Leadership, Inc.
  11. 11. Step 4: ImplementDetermine what worksthrough refinement andinfluence.Go to market! Put in use!©2013 Mariposa Leadership, Inc.
  12. 12. Your Team Think of a team problem you want to explore in the next 10 minutes.©2013 Mariposa Leadership, Inc.
  13. 13. Stuck? Stuck? Try this one: How do I help my team stay engaged in their work?©2013 Mariposa Leadership, Inc.
  14. 14. Design Doing• Interview the person sitting next to you. Ask him/her: What do you do to keep your team engaged?• To yourself: Brainstorm more ideas here• What is the best idea (your breakthrough)?©2013 Mariposa Leadership, Inc.
  15. 15. Your Prototype• Think for a moment about how to translate your idea into a tangible, 3-D form.• What will you make that is a metaphor or represents your breakthrough idea?• Please make a prototype with the materials in front of you in the next five minutes!©2013 Mariposa Leadership, Inc.
  16. 16. Implement (Usefulness)• What will you do with your prototype?• How will you test out your prototype?©2013 Mariposa Leadership, Inc.
  17. 17. Info Learn more: Download Executive Guide to Design Thinking Follow: @suebethanis Connect:©2013 Mariposa Leadership, Inc.