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Networking And Personal Branding on the Web


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This presentation outlines a simple strategy to start networking and building your personal brand online, by harnessing the power of the Internet and social networks.

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Networking And Personal Branding on the Web

  2. 2. Competition is fierce…
  3. 3. How will you stand out?
  4. 4. At your friendly headhunter’s office… YOU ARE HERE
  5. 5. <ul><li>Passive </li></ul><ul><li>You as Commodity </li></ul><ul><li>Superficial </li></ul><ul><li>Active </li></ul><ul><li>You as a Brand </li></ul><ul><li>Authentic </li></ul>OLD NEW
  6. 7. Pay attention to your summary: it’s the most important part
  7. 8. Find professional groups to join. Display them in your profile
  8. 9. Find people you know Research jobs Ask and answer questions: show your expertise
  9. 10. Use LinkedIn Applications Add your presentations and blog posts to your profile
  10. 11. LinkedIn Tips <ul><li>Create a branded LinkedIn URL using your name </li></ul><ul><li>Add your picture </li></ul><ul><li>Craft a good Summary section (most important part): </li></ul><ul><ul><li>Include your elevator pitch and, </li></ul></ul><ul><ul><li>List your expertise using descriptive keywords </li></ul></ul><ul><li>Subscribe to LinkedIn Groups related to your expertise </li></ul><ul><li>Answer and ask questions (participate!) </li></ul><ul><li>Add connections and build your network </li></ul><ul><li>Add your blog and presentations using Applications </li></ul><ul><li>Stay in touch with your network (remember: it’s up to you to put the “social” in social networks) </li></ul>
  11. 12. Register Your Name Domain
  12. 13. Domain Registration Tips <ul><li>Register your name NOW ; it’s less than $10/year! </li></ul><ul><li>Choose the .com extension </li></ul><ul><li>If is taken, try one of the following: </li></ul><ul><ul><li>Register the .org version, </li></ul></ul><ul><ul><li>Add your middle initial </li></ul></ul><ul><ul><li>Add your full middle name </li></ul></ul><ul><ul><li>Use your first initial followed by your last name </li></ul></ul><ul><li>Register your domain for several years at once </li></ul><ul><li>Set up automatic renewal </li></ul><ul><li>Set up a branded email address [email_address] and forward it to your email client (i.e. [email_address] ) </li></ul>
  13. 14. Create a Simple Website
  14. 15. Create a Simple Website <ul><li>Some things to include: </li></ul><ul><li>Elevator pitch </li></ul><ul><li>Picture </li></ul><ul><li>Links to About / Contact </li></ul><ul><li>Awards/Affiliations (for credibility </li></ul><ul><li>Links to social network profiles </li></ul>
  15. 16. or, Create a Nombray Page It consolidates your social network profiles in one place
  16. 17. or, Start a Blog <ul><li>Wordpress is free and easy </li></ul><ul><li>Post articles </li></ul><ul><li>Tag them with categories </li></ul><ul><li>Allow comments and interact </li></ul><ul><li>Claim your blog at Technorati </li></ul>
  17. 18. 1. Sign up using your name as handle if available 2. Create a branded background 3. Add your picture Then… Become familiar with Twitter
  18. 19. 8. Follow them 9. Go back to your page, and… 4. Go to Twitter Search 5. Search for your topic 6. Find interesting people 7. Go to their Twitter page
  19. 20. <ul><li>Start the conversation! </li></ul><ul><ul><ul><ul><ul><li>140 Characters or Less! </li></ul></ul></ul></ul></ul>
  20. 21. Other powerful online tools… : share presentations : share videos : share pictures : share web pages : share your opinion
  21. 22. Share presentations Tag them and embed them on your blog or website
  22. 23. <ul><li>Make a video resume </li></ul><ul><li>Talk about current events in your field </li></ul><ul><li>Film and upload your presentations </li></ul><ul><li>Interview experts </li></ul><ul><li>Do Video book reviews </li></ul><ul><li>Embed your videos on your blog or site </li></ul>With Youtube you can…
  23. 24. Showcase your portfolio Share photos of your presentations Place a Flickr badge on your site or blog Use flickr’s Creative Commons search for pictures you can use With Flickr you can…
  24. 25. Review books at Amazon Write a review when you read a book in your field
  25. 26. Google your name
  26. 27. Own Google’s first page <ul><li>Create a profile in the most important social media sites (LinkedIn, Twitter, Facebook, Amazon,etc.) </li></ul><ul><li>Use your name as “handle” or ID, if available </li></ul><ul><li>Create a Google profile </li></ul><ul><li>Register your name and create a simple personal website </li></ul><ul><li>Publish a blog </li></ul><ul><li>Leave good comments on other blogs </li></ul><ul><li>Be careful: What happens in Vegas Stays in Google * </li></ul><ul><li>Google your name often </li></ul>*Quote by Scott Monty
  27. 28. So, let’s recap: <ul><li>Create a LinkedIn profile </li></ul><ul><li>Register your domain name </li></ul><ul><li>Create a simple personal website or Nombray page </li></ul><ul><li>Experiment with Twitter </li></ul><ul><li>Use Slideshare, Youtube, Flickr </li></ul><ul><li>Review books at Amazon </li></ul><ul><li>Learn to blog </li></ul><ul><li>Create profiles in other social networks: Facebook, etc. </li></ul><ul><li>Google your name often: own the first page </li></ul><ul><li>Be careful: you are what you post </li></ul>
  28. 29. THANK YOU! [email_address] Meet me online: