Installing Flexibility in Traditional Organizations
Companies are facing dramatic changes in the digital age: “from brick to click” is how they describe this revolution, which is currently taking place in modern-day economies. The brick refers to the traditional form of doing business. The majority of companies still produces vertically integrated, closed value added chains – and is obsessed with technical perfection. Is that a recipe for success in the future? Nowadays the markets are not driven by long-life products but by variety and change. To win, the victor must be able to react to customers’ needs at the click of a mouse.