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From Brick to Click Installing Flexibility in Traditional Organizations Mario J. Paladini Supervisor: Prof. Dr. Alfred Köt...
Agenda <ul><li>Overview  </li></ul><ul><ul><li>Highlights </li></ul></ul><ul><ul><li>Conclusion </li></ul></ul><ul><li>Fin...
Overview.  Highlights <ul><li>Chaotic Environment </li></ul><ul><ul><li>Tech. Inovation Solutions  > Org. Implement. </li>...
Overview.  Highlights <ul><li>“ Act now e”  (Advantages vs. disadvantages) </li></ul><ul><ul><li>Knowledge   </li></ul></u...
Overview.  Highlights <ul><li>“ Act now e” (Business models) </li></ul>
Overview.  Highlights <ul><li>“ Act now e” </li></ul>
Overview.  Highlights <ul><li>“ Act now e” </li></ul>
Overview.  Highlights <ul><li>“ Act now e” </li></ul>e-SCM e-CRM
Overview.  Highlights <ul><li>“ Act now e”  (Migration Shifts) </li></ul><ul><ul><li>Organizational Structure </li></ul></...
Overview.  Highlights <ul><li>“ Act now e”  (Migration Shifts) </li></ul><ul><ul><li>Increasing Flexibility </li></ul></ul...
Overview.  Highlights <ul><li>“ Act now e”  (Migration Shifts) </li></ul><ul><ul><li>Paradigm </li></ul></ul>Physical Reso...
Overview.  Conclusion <ul><li>New mind-set to deal Digital Firm </li></ul><ul><li>Organize </li></ul><ul><ul><li>Structure...
Findings <ul><li>M-commerce </li></ul>
Findings <ul><li>Outsourced Applications (ASP) </li></ul><ul><ul><li>Web enabled </li></ul></ul><ul><ul><li>Plug-and-Play ...
Forecast <ul><li>De-capitalization (Outsourced) </li></ul><ul><li>Customer (profitable) loyalty (CRM – SCM) </li></ul><ul>...
Forecast “ Scattered Organism”
The end Questions & Comments
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From Brick To Click - Thesis

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Installing Flexibility in Traditional Organizations

Companies are facing dramatic changes in the digital age: “from brick to click” is how they describe this revolution, which is currently taking place in modern-day economies. The brick refers to the traditional form of doing business. The majority of companies still produces vertically integrated, closed value added chains – and is obsessed with technical perfection. Is that a recipe for success in the future? Nowadays the markets are not driven by long-life products but by variety and change. To win, the victor must be able to react to customers’ needs at the click of a mouse.

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From Brick To Click - Thesis

  1. 1. From Brick to Click Installing Flexibility in Traditional Organizations Mario J. Paladini Supervisor: Prof. Dr. Alfred Kötzle
  2. 2. Agenda <ul><li>Overview </li></ul><ul><ul><li>Highlights </li></ul></ul><ul><ul><li>Conclusion </li></ul></ul><ul><li>Findings </li></ul><ul><li>Forecast </li></ul>
  3. 3. Overview. Highlights <ul><li>Chaotic Environment </li></ul><ul><ul><li>Tech. Inovation Solutions > Org. Implement. </li></ul></ul><ul><ul><li>Absence CLEAR Order = RELATIONS </li></ul></ul><ul><ul><li>“ Brick” Traditional Static Order </li></ul></ul><ul><ul><li>Demand Flexibility </li></ul></ul><ul><ul><li>“ Click” Dynamic Order </li></ul></ul>
  4. 4. Overview. Highlights <ul><li>“ Act now e” (Advantages vs. disadvantages) </li></ul><ul><ul><li>Knowledge </li></ul></ul><ul><ul><li>Digitalization </li></ul></ul><ul><ul><li>Integration/Internetworking </li></ul></ul><ul><ul><li>Disintermediation </li></ul></ul><ul><ul><li>Immediacy </li></ul></ul><ul><ul><li>Globalization </li></ul></ul>
  5. 5. Overview. Highlights <ul><li>“ Act now e” (Business models) </li></ul>
  6. 6. Overview. Highlights <ul><li>“ Act now e” </li></ul>
  7. 7. Overview. Highlights <ul><li>“ Act now e” </li></ul>
  8. 8. Overview. Highlights <ul><li>“ Act now e” </li></ul>e-SCM e-CRM
  9. 9. Overview. Highlights <ul><li>“ Act now e” (Migration Shifts) </li></ul><ul><ul><li>Organizational Structure </li></ul></ul>Hierarchical Comunication Flows Shared Knowledge
  10. 10. Overview. Highlights <ul><li>“ Act now e” (Migration Shifts) </li></ul><ul><ul><li>Increasing Flexibility </li></ul></ul>GEO Scope of Economy Mass Customization
  11. 11. Overview. Highlights <ul><li>“ Act now e” (Migration Shifts) </li></ul><ul><ul><li>Paradigm </li></ul></ul>Physical Resource Management Information Management
  12. 12. Overview. Conclusion <ul><li>New mind-set to deal Digital Firm </li></ul><ul><li>Organize </li></ul><ul><ul><li>Structure </li></ul></ul><ul><ul><li>Pocesses </li></ul></ul><ul><ul><ul><li>Manage employees </li></ul></ul></ul><ul><ul><ul><li>Networks functions </li></ul></ul></ul><ul><ul><li>Culture </li></ul></ul><ul><li>Not just throw technology </li></ul><ul><li>“ From e-business to business” Porter </li></ul>
  13. 13. Findings <ul><li>M-commerce </li></ul>
  14. 14. Findings <ul><li>Outsourced Applications (ASP) </li></ul><ul><ul><li>Web enabled </li></ul></ul><ul><ul><li>Plug-and-Play </li></ul></ul>
  15. 15. Forecast <ul><li>De-capitalization (Outsourced) </li></ul><ul><li>Customer (profitable) loyalty (CRM – SCM) </li></ul><ul><li>Supporting Technology (Infrastructure) </li></ul><ul><li>Integration </li></ul><ul><li>Wireless Applications </li></ul>
  16. 16. Forecast “ Scattered Organism”
  17. 17. The end Questions & Comments

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