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Proposal for Communication Campaign - IC3

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This is a proposal for a communication campaign for the Intercultural Competence & communication Centre at Hanze University Groningen. This presentation is part of the project \'Communication Campaigns\' of the International Communication bachelor programme at Hanze University Groningen, University of Applied Sciences

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Proposal for Communication Campaign - IC3

  1. 1. A Communication Campaign for the <br />Intercultural <br />Competence & Communication Centre<br />
  2. 2. introduction<br />the media mix<br />the communication plan<br />marieke van heijst<br />irynagusieva<br />anjaharkers<br />maringerov<br />
  3. 3. background<br /><ul><li>the assignment
  4. 4. research results</li></ul>the problem for research<br />recommendations<br />
  5. 5. target group<br /><ul><li>North-Netherlands SMEs doing business with German partners in the Ems-Dollart euro region</li></li></ul><li>communication objectives<br />increase awareness about the IC3<br />4 months 10%of approached SMEs 30 more SMEs to attend the IC3 symposium on 4th June 2010<br />
  6. 6. strategy<br /><ul><li>communication as a dialogue
  7. 7. a direct, proactive, open approach towards clients
  8. 8. “BE-neath the tip of the iceberg”</li></li></ul><li>media mix<br /><ul><li>exhibition stand
  9. 9. flyer
  10. 10. brochure
  11. 11. website</li></li></ul><li>exhibition stand<br />
  12. 12. flyer<br />
  13. 13. brochure<br />
  14. 14. brochure<br />
  15. 15. website<br />
  16. 16. budget and planning<br />
  17. 17. conclusion<br />Dutch SMEs collaborating with German companies from the EDR<br />“BE-neath the tip of the iceberg”<br />the finest mix of media tools <br />
  18. 18. questions & answers<br />?<br />
  19. 19. Intercultural <br />Competence & Communication Centre<br />Thank you for your attention and participation!<br />

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