13 Mobile Apps That Work

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Augmenting The Business Model By Innovating Utility

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  • 13 Mobile Apps That Work

    1. 1. 13 Mobile Apps That Work: Augmenting the Business model by Innovating Utility mairna@marinamann.com Marketing Strategy + Mobile Consultant Marina Mann Attribution - This license lets you distribute, remix, tweak, and build upon my work, even commercially, as long as you credit as follows “Marina Mann http://marinamann.com”.
    2. 2. TapTap Revenge - iPhone The beginning of touch - when the iPhone was introduced in 2007 multi- touch and the accelerometer changed user interface TapTap Revenge is one of the original iPhone games - it makes great use of all the unique and addictive interface capabilities of the iPhone like multi touch and the accelerometer. Today, 1 out of 3 iPhone user have downloaded this game and it was the # 1 iPhone / iTouch game of 2008. As a result the game has an incredible reach world wide which supports an international advertising and sponsorship ecosystem. Tapulous has also released successful new music version including Cold Play and The Dave Mathews band. http://www.youtube.com/watch?v=Aw0FNkmFGxE - TapTap demo
    3. 3. Touchgrind - iPhone We have only scratched the surface of the potential of touch Touchgrind is a skate boarding game that letʼs the gamer experiences realistic simulation of skateboarding with their two fingers while respecting the laws of physics. Illusion labsʼ monster success with Touchgrind demonstrates innovation with haptic technology that can deliver a physical sensation based on the position of a finger on a touch screen. Realistic sounds and stunning graphics help too. The next generation of touch technology, now in development, promises to be even more intuitive and user- friendly allowing users to communicate emotions nonverbally. By 2010 blind people will be able to touch their way though the screen. http://is.gd/MV55 - Illusion Labs big screen demo
    4. 4. Ocarina - iPhone Breathe your way though the interface... Ocarina is one of the first musical instruments created for the iPhone Ocarnia sells for 99 cents and represents the best of mobile innovation and adaptability people have gotten obsessed with this. Created by an independent group at Stanford students, Ocarina has gone on to be a hot seller in 8 countries. The interface is sensitive to breath, touch and movement. Blow into the microphone, touch the screen to change pitch, tilt your phone to change vibrato rate and depth. You can also use the map to find other players and join an orchestra. http://ocarina.smule.com/ http://www.youtube.com/watch?v=RhCJq7EAJJA&fmt=18
    5. 5. Sling Player + Remote - Multi-platform Convergence is no longer a dirty word... The smartphone as an extension of your living room Sling is a simple and clever utility. It allows you rebroadcast your cable TV to your mobile phone using the SlingBox set top box technology. You can also watch and control your home media and DVR via your SlingBox using virtually any smartphone. For TV aficionados who still count on appointment viewing, Sling is digital nirvana. You’re paying for your cable anyway so now you can have command over it. Sling Player has been around for 5 years and recently acquired by EchoStar (2007) a satellite TV company – this summer they will launch Sling to 14 million US subscribers. Cable providers are looking at this as a solution to retain cable subscriptions - a way to co-exist with the Internet. http://www.youtube.com/watch?v=wsxGnCVOepw
    6. 6. iControl - iPhone Home will always be the central hub of human life... All appliances and products will be connected The iControl is about connecting devices and infrastructure in your home. It connects wirelessly to security panels, IP cameras, sensors and home automation devices (such as lighting, door locks, thermostats, etc.) delivering a host of advanced functionality. iControl is the first mobile app to benefit from Appleʼs huge venture fund and is one of the two apps funded so far. The idea is that the router that manages your WiFi in your home will be the smart device that manages your home. Controlling every aspect of the home through a mobile phone is not new, but now every consumer device will be built with standard home and mobile compatibility. Just bring it home and it will plug its self in. iControl will be Available for the iPhone 3.0 the new operating system and employs the X10 protocol - a standard protocol developed to will control compliant devices similar to Bluetooth. http://www.icontrol.com/
    7. 7. Qik - Multi-platform Endless possibilities exist to spread word of mouth in real-time from a camera enabled mobile... stream and view video on the web as it’s happening Qik allows anyone to upload video directly to a personalized webpage using a connected mobile phone camera. This free app takes YouTubeʼs “broadcast yourself” one step further. Anyone can create a video channel streamed live to the Internet where it can be shared and chatted about in real-time. Geo-aware live streaming is spreading word of mouth faster than anything else. In this context, brands can no longer control anything about the context in which their brand is seen. How a marketerʼs product is seen will move quicker than can be anticipated. http://qik.com http://www.qik.com/marinam
    8. 8. Fring - Multi-platform Fring is uber social and gives users choice for telephony on their handset by providing alternatives to the carriers Using the handsetʼs Internet connection Fring brings together a ton of social, VoIP and instant messaging networks, including Skype, MSN Messenger, Google Talk, ICQ, SIP, Twitter, Yahoo! and AIM. When connected via WiFi, you can listen to music on Last.fm, use Facebook, receive alerts of new Google Mail and customize everything with Fring Add-ons. As well as it′s social appeal, Fring lets you make Internet local and international calls to landline and regular cellular numbers using your SkypeOut/SkypeIn account or almost any internet voice service (SIP) such as SIPNET, EuteliaVoIP, VoIPVoIP and VoIPTalk, even from non-SIP enabled handsets. Integrated display advertising provides monetization, but imagine a brand using this for CSR support, anytime, anywhere... http://www.fring.com/
    9. 9. Wolverine Movie Promo - iPhone A dedicated application for marketing not only a movie, but a franchise... The Wolverine iPhone app is a content driven immersive experience that drives in-store traffic and motivates audiences to seek out artifacts in the real world to unlock exclusive content on the mobile. Users photograph icons on a game box or DVD box with their mobile phone to “capture codes and uncage content”. Because of the immersive interactive features the application allows advertisers to physically connect the audience with a product. http://www.x-menorigins.com/
    10. 10. Trapster - Multi-platform People are banding together to interact with their world in new ways and collaborating to produce products free of charge Trapster is a free, geo-aware social networking mobile app. People report and share speed traps. The mobile phone alerts drivers as they approach the trap. Trapster learns the credibility of traps based on how many users agree. It also learns the credibility of each user over time. Whatʼs your location strategy? Youʼre telling the application where you are and asking for something back. Thatʼs engagement. http://www.trapster.com/
    11. 11. STYLE.com - iPhone While the publishing industry lingers, the fashionistas have adapted to the digital revolution Style.com streams the latest runway shows, lets you view the entire library of runway videos, download ready-to-wear and couture shows, see exclusive photos and read the style blog. Simply put, it demonstrates not only award winning, but also outstanding content and advertising integration. http://www.youtube.com/watch?v=P3tJdXLrqhk
    12. 12. AirStrip OB Technology - Multi-platform Enterprise mobile sharing of data allows medical services personnel to make sense of their data by visualizing it in real-time AirStrip allows MDʼs remote access to real-time patient data in their palm. Doctors can see a patientʼs status and read nurses notes, in real-time, on the mobile device. Data from hospital monitors is sent to AirStrip servers and streamed in real-time to thousands of mobile devices. This app is FDA approved - no kidding. http://www.airstriptech.com/Portals/_default/Skins/AirstripSkin/home.aspx
    13. 13. Wikitude AR Travel Guide - Android Augmented Reality means connected mobile devices will make use of data like no other device has been able to do Augmented Reality is computer based research which explores the intersection between real-world and computer generated data or virtual reality (VR) in real-time. Wikitude is an AR mobile travel guide that employs location-based Wikipedia content for 350,000 world-wide points of interest. Video captured with a connected mobile camera is image processed and returns overlaid data in real- time. Wikitude demo - http://www.youtube.com/watch?v=tpaJBu4BEuA Augmented Reality iPhone demo - http://is.gd/LXhG
    14. 14. Google SMS - Multi-platform Mobile messaging, text messaging or SMS is ubiquitous and puts information in context using key words Google SMS letʼs users query Google available data in real-time through SMS. The user can send an SMS to 466453 (Google) for a variety of info in any language for any country. Corporations can just as simply open a dialogue with your consumers in real-time by giving customers a useful entry to data. Itʼs relatively simple and inexpensive to implement. http://www.google.ca/mobile/sms/index.html#/home.aspx
    15. 15. Thank you! http://marinamann.com marina@marinamann.com http://qik.com/marinam Friendfeed marinamann Twitter @marinamann mairna@marinamann.com Marketing Strategy + Mobile Consultant Marina Mann Attribution - This license lets you distribute, remix, tweak, and build upon my work, even commercially, as long as you credit as follows “Marina Mann http://marinamann.com”.

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