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Attrarre studenti e neolaureati v3.0 vale

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Come attrarre e coinvolgere i migliori studenti e neolaureati attraverso LinkedIn - webcast 16 settembre 2014

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Attrarre studenti e neolaureati v3.0 vale

  1. 1. Come attrarre e coinvolgere i migliori studenti e neolaureati attraverso LinkedIn 16 settembre 2014
  2. 2. Valentina Napoli Account Executive vnapoli@linkedin.com LinkedIn Confidential ©2013 All Rights Reserved
  3. 3. OBIETTIVI DELLA SESSIONE Per i prossimi 35 minuti (circa) parleremo di come: Attrarre i migliori giovani talenti in maniera proattiva Coinvolgere studenti e neolaureati Costruire un employer brand forte e coinvolgente per le nuove generazioni di professionisti LinkedIn Confidential ©2013 All Rights Reserved
  4. 4. Studenti & Neolaureati su LinkedIn 4
  5. 5. “Il 35% degli studenti pensa di utilizzare LinkedIn come prima fonte per la ricerca di lavoro, il che significa un +700% netto rispetto a 2 anni fa” (fonte: studio Achievers 2012) E’ l’audience che sta crescendo più velocemente ed è quella più attiva! 39,000,000+ STUDENTI & NEOLAUREATI “Il Career Service della nostra Università è impegnato costantemente nel promuovere LinkedIn in quanto elemento critico del percorso professionale dei nostri studenti.” Università Leader nel Regno Unito 5 LinkedIn Confidential ©2013 All Rights Reserved
  6. 6. 6 Neolaureati in Italia: presenza e richiesta SATURE ALTA RICHIESTA BASSA RICHIESTA LinkedIn Confidential ©2013 All Rights Reserved
  7. 7. Su LinkedIn, l’opportunità di reclutare giovani talenti mette in comunicazione 3 diversi mondi Aziende Università Studenti 7 LinkedIn Confidential ©2013 All Rights Reserved
  8. 8. Studenti 8
  9. 9. La nuova “Generation C” Vi presento Isabella Rapida. Connessa. Coinvolta. LinkedIn Confidential ©2013 All Rights Reserved 9 CONTENUTO
  10. 10. Isabella crea la sua identità professionale su LinkedIn LinkedIn Confidential ©2013 All Rights Reserved 10
  11. 11. LinkedIn Confidential ©2013 All Rights Reserved 11 Raccoglie informazioni sulle diverse Università Università degli studi di Torino Università degli studi di Torino Alumni and Friends This is a group for alumni and friends of the Università degli studi di Torino, IT
  12. 12. Si connette con i suoi colleghi, docenti e con i professionisti che ha conosciuto durante gli studi LinkedIn Confidential ©2013 All Rights Reserved 12 Pagina Alumni Gruppi
  13. 13. LinkedIn Confidential ©2013 All Rights Reserved 13 Portale Student Jobs Raccoglie informazioni su aziende e offerte di lavoro Guarda i Jobs da Mobile Company Pages www.linkedin.com/studentjobs
  14. 14. Cercare Le migliori aziende & le migliori opportunità Networking Offline e online Contattare Alumni & Recruiters Get in touch! Student Recruiting = Social Recruiting Gli studenti sono la popolazione più attiva su LinkedIn LinkedIn Confidential ©2013 All Rights Reserved 14
  15. 15. Aziende 15
  16. 16. 1.Costruire un brand Creando una presenza online dedicata 2.Entrare in contatto (solo) con i migliori studenti Mostrando loro contenuto rilevante e targettizzato 3.Sfruttare le migliori tecnologie Sviluppando il brand e diventando più efficaci Le aziende possono migliorare l’attività di recruitment e coinvolgere Isabella su LinkedIn in 3 mosse… LinkedIn Confidential ©2013 All Rights Reserved 16
  17. 17. 1. Costruire un brand La Careers Page è il luogo migliore dove mettere in mostra la tua company culture creando contenuti pensati appositamente per gli studenti LinkedIn Confidential ©2013 All Rights Reserved 17
  18. 18. Isabella Ingegneria Politecnico di Milano, 2014 Ingegnere meccanico National Grid XYZ Co. Ingegnere informatico JOBS YOU MAY BE INTERESTED IN Gli studenti sono 2 volte più propensi a ricercare e candidarsi a offerte di lavoro via mobile Amazon XYZ Co. Marketing specialist JOBS YOU MAY BE INTERESTED IN New accout manager Pamela Economia Università Cattolica, 2014 LinkedIn Confidential ©2013 All Rights Reserved 18 2. Entrare in contatto (solo) con i migliori studenti Generare brand awareness attraverso annunci di lavoro e ricerche dirette
  19. 19. 2. Entrare in contatto (solo) con i migliori studenti Comunicare e promuovere agli studenti offerte di lavoro, news & eventi dedicati LinkedIn Confidential ©2013 All Rights Reserved 19 Targeted InMails Status Updates Sei invitato! LinkedIn sta per arrivare nella tua Università! Registrati Targeted Ads Giovedì 18 Settembre
  20. 20. 2. Entrare in contatto (solo) con i migliori studenti Coinvolgere gli studenti attraverso i Gruppi Gli studenti sono molto attivi nei gruppi! PICTURE YOURSELF AT xyzCo Igegnere informatico at xyzCo Isabella Frattini XYZ Co. – Ingegneri in Italia LinkedIn Confidential ©2013 All Rights Reserved 20 XYZ
  21. 21. 3. Sfruttare le migliori tecnologie I Career Days sono faticosi ed è difficile coinvolgere gli studenti migliori… Raccogliere dati e CV cartacei è scomodo La competizione è alta e i risultati diminuiscono Scarsa visibilità durante l’evento, che influenza negativamente il ROI LinkedIn Confidential ©2013 All Rights Reserved 21
  22. 22. 3. Sfruttare le migliori tecnologie Diventare più efficienti con CheckIn. Connect your offline interactions with an online network Ottieni un quadro immediato sull’andamento dell’ evento catturando e gestendo in Recruiter i profili raccolti Facile. Mobile. Data-driven. LinkedIn Confidential ©2013 All Rights Reserved 22
  23. 23. Let’s CheckIn… 23
  24. 24. LinkedIn Confidential ©2013 All Rights Reserved
  25. 25. The data you submit here will be stored by Virgin and LinkedIn. 25 LinkedIn Confidential ©2013 All Rights Reserved
  26. 26. 26 LinkedIn Confidential ©2013 All Rights Reserved
  27. 27. 27 LinkedIn Confidential ©2013 All Rights Reserved
  28. 28. LinkedIn Confidential ©2013 All Rights Reserved 28
  29. 29. LinkedIn Confidential ©2013 All Rights Reserved
  30. 30. 30
  31. 31. LinkedIn Confidential ©2013 All Rights Reserved
  32. 32. Sei pronto per catturare l’attenzione della prossima generazione? LinkedIn Confidential ©2013 All Rights Reserved 32
  33. 33. Offrire un messaggio di brand dedicato alla tua target audience Migliorare l’efficienza durante i Career Days attraverso CheckIn 3 elementi da ricordare: LinkedIn Confidential ©2013 All Rights Reserved 33 Coltivare la talent pipeline – individuare e coinvolgere studenti/neolaureati
  34. 34. Domande?
  35. 35. LinkedIn Confidential ©2013 All Rights Reserved business.linkedin.com/events/talent-connect/emea.html
  36. 36. Grazie per aver partecipato! LinkedIn Confidential ©2013 All Rights Reserved

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