Antoine online - Buy without Bother

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Antoine online - Buy without Bother

  1. 1. Antoine Online<br />The Lebanese Amazon.com that embraced engagement strategy<br />Social Media Week Beirut<br />23.09.2011<br />1<br />
  2. 2. Today: <br />Antoine Online, the e-commerce website of Antoine Bookstores, is the local Amazon.com alternative.<br />2<br />
  3. 3. AntoineOnline.com<br />3<br />
  4. 4. Context<br />1. Who we are?<br />2. Positioning<br />3. Social Media in regards with Marketing Strategy<br />4. Our goal<br />4<br />
  5. 5. 1. Who we are?<br />Books from around the globe at a fair price with free shipping locally.<br />Number of references: 1.5 M<br />Languages: 6<br />But also: CDs and DVDs<br />5<br />
  6. 6. 2. Positioning<br />Antoine Online: the one stop shop for culture from around the world.<br />6<br />
  7. 7. 3. Social Media in regards with Marketing Strategy<br />Antoine Online: the online library that is close to you.<br />7<br />
  8. 8. 4. Our goal<br />Making the book buying action an extension of your online activity through an ecosystem.<br />8<br />
  9. 9. Examples of <br />our collaborations<br />1. Maya Zankoul<br />2. WalidNahas<br />3. ZeinaDaccache<br />4. Metropolis<br />9<br />
  10. 10. 1. Maya Zankoul<br />Buying the book could be an extension of the relationship between the blogger and his readers.<br />10<br />
  11. 11. 2. Walid Nahas<br />Antoine Online is the commercial extension of the artist WalidNahas to reach its audience worldwide.<br />11<br />
  12. 12. 3. ZeinaDaccache<br />Selling all the sub-products of a cultural project: the CD, DVD and Documentary of “12 Angry Lebanese”. <br />12<br />
  13. 13. 4. Metropolis<br />Buying books in relation to a movie or a theme in display at the cinema theatre.<br />13<br />
  14. 14. The vision: <br />Buy without bother<br />14<br />
  15. 15. Context<br />1. The request<br />2. The insight<br />3. The response<br />15<br />
  16. 16. 1. The request<br />Give the right book to the right reader at the right time.<br />16<br />
  17. 17. 2. The insight<br />People are more eager to buy based on a recommendation.Create a content around a book that is not available elsewhere. <br />17<br />
  18. 18. 3. The response<br />Crowd sourcing, finding the content experts.<br />18<br />
  19. 19. The challenge: <br />Engaging online booksellers<br />19<br />
  20. 20. Context<br />1. Who?<br />2. How?<br />3. Why?<br />20<br />
  21. 21. 1. Who?<br />Anyone who talks about books online: Bloggers, Authors, Online Book Clubs…<br />21<br />
  22. 22. 2. How?<br />Become an Antoine Online affiliate.<br />Add a link or widget to your website.<br />22<br />
  23. 23. 3. Why?<br />Who is the best person for selling a very specific book? <br />A specialized bookseller in his shop.<br />A friend who already read the book.<br />Someone who knows and loves a specific subject and has read and analyzed all the relevant books.<br />23<br />
  24. 24. Conclusion<br />The bookseller is no longer in a bookstore, he’s next to you through social media.<br />24<br />
  25. 25. Join Us<br />antoineonline.com<br />facebook.com/AntoineOnline<br />twitter.com/Antoine_Online<br />25<br />

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