Har Agent Tools (Expo)


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Har Agent Tools (Expo)

  1. 1. Welcome to<br />
  2. 2. HAR Member Blogs<br />Once you have created your blog, HAR.com will help promote it on theHouston Real Estate Blog Directory,http://blogs.har.com. Your blog will alsobe promoted on your HAR MemberWeb site, Listing Detail pages and in theHAR Member Finder.<br />If you already have an existing bloghosted by another web site, you will beable to promote it on HAR.com as well.Simply designate your blog addresswithin the HAR Blog Builder to promote it on HAR.com.<br />
  3. 3. Client Experience Rating Program<br />Clients will be asked to rate their Realtor® on their performance in four service categories using a star system, with 5 stars being the best rating possible. The Client Experience Rating system will then average the scores to determine an overall rating for the Realtor®.<br /> Clients also have an option to<br /> include brief comments.<br />
  4. 4. HAR Marketing System<br />HAR is excited to announce that we are working with 8Touches.com to provide you with a marketing system to create professional flyers, brochures and postcards to promote your listings.Here are the key benefits:<br /><ul><li>Professionally designed flyers, brochures, and postcards for your listings
  5. 5. The MLS data is automatically populated, including agent photo, company logo,and property photos
  6. 6. You can print the flyers for free from yourcomputer or for best quality, use 8Touches‘printing services
  7. 7. Discounts will be available to HAR Memberswho use 8Touches' printing services
  8. 8. HAR.com consumers only have oneoption to print a basic flyer. With8Touches' technology, we will offerthe flyer options for every listing </li></li></ul><li>“Online Agent” Instant Chat<br />http://www.har.com/OnlineAgent<br />
  9. 9. Consumer Map Search<br />Using Microsoft’s Bing technology, Map Search allows users to search for listingsby performing polygon searches, displaying bird’s eye views, getting drive-by directions, and conducting a proximity search along with viewing live traffic. With the new enhancements, Map Search now offers:<br />http://www.har.com/mapsearch/<br /><ul><li>A more prominent “Advanced Search” feature
  10. 10. Additional search options, like amenities, 5% price reduction search and foreclosure search
  11. 11. Full integration with Open House Finder to view any open house on the map
  12. 12. Paging capabilities in search results window
  13. 13. Elimination of bugs associated with IE 8 and extended JS when coming from the ”Map it” link on each property detail page</li></ul>Please take the time to become familiarwith the Map Search tool on HAR.com.Soon it will also be available inTempo MLS with additionalREALTOR-friendly features!<br />
  14. 14. Improved STAR Report andListing Traffic & Activity Report<br />The improved HAR Member STAR (Strategic Traffic Activity Report) will keep you informed about how HAR.com is generating consumer email leads, phone leads and schedule showing leads to you, consumer referrals from HAR.com to your Web site and the number of times your listings are viewed on HAR.com.<br />http://www.har.com/mapsearch/<br />The Listing Traffic & Activity Report includes listing traffic, leads, schedule showing requests and allows you to view the web traffic to your current active listings on HAR.COM including the number of times each of your listings detail page, photo gallery, map video and virtual tour have been viewed on HAR.COM.<br />
  15. 15. Where Do My Listings Go?<br />HAR Members Portal =&gt; Tools Menu =&gt; Online Marketing Tools sub-menu =&gt; REALTOR Listing Distribution<br />
  16. 16. Upcoming Educational Opportunities<br />The following courses are part of our new Social Media Series which began in July 2009 for MCE credit:<br /><ul><li>Real Estate Blogging 101
  17. 17. Real Estate & Facebook 101
  18. 18. Real Estate & LinkedIn 101
  19. 19. Real Estate & Twitter 101
  20. 20. Real Estate & Video 101 (Using your Flip to List)*
  21. 21. Coming Soon: Real Estate & the iPhone 101*</li></ul>Social media skills are now part of the tool set successful Realtors must use in their marketing efforts. Upon completion of all five courses in HAR’s social media series (in any order), members will receive a certificate of completion and be named a “HAR Social Media Pro” or SMP for short. The cost of each class is $20.<br /><ul><li>Members will be able to take either the Video orthe iPhone to earn the SMP designation.The iPhone class is estimated to launchin Oct/Nov 2009.</li></li></ul><li>Marilyn M. Maxwell<br />Technology Training Specialist<br />marilyn@har.com<br />713 629-1900 x 288<br />