Free HAR Agent Tools - Top Picks

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HAR Equipment Bag
In this session, Realtors will be introduced to a few of the dynamic, FREE tools available to them through HAR. Each member has access to an average of a million consumers each month via HAR.com. Using these tools can generate money making leads, new customers and clients and all at no cost and with little effort or time invested from the member.

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  • ‘Have Agent Call Back' ButtonGet connected with Online ConsumersWe have added a button under the REALTOR® Agent section of a listing's detail page on HAR.com --- 'Have Agent Call Back'. This new button uses Click-to-Call technology to connect you with the online consumer on HAR.com. The 'Have Agent Call Back' button will appear on your listings if you have opted to participate in the free LeadConnect service.According to statistics, Click-to-Call increases customer engagement by 50-100%. By having a visible link on a listing's detail page, we will be able to increase leads delivered to our members. This service is part of an existing tool, LeadConnect. Here are few reasons why the 'Have Agent Call Back' button can help HAR members:Increased SalesOn average, companies see sales conversions increase by 50% to 100% over traditional inbound contact methods.Improved Customer Loyalty92% of consumers surveyed felt Click-to-Call greatly enhanced their online experience.Reduced Web site AbandonmentCompanies using Click-to-Call reduce abandonment by 25-35% by engaging customers proactively when some would not complete a transaction otherwise.
  • Free HAR Agent Tools - Top Picks

    1. 1. What’s in YourHAR EquipmentBag?<br />Top picks from the free HAR digital tools available to members through www.HAR.com<br />
    2. 2. 2<br />
    3. 3. How TO be “Social”<br />It is about people – do not market onlyto audiences or targets, engage in conversations with people<br />Be a resource, not a sales person<br />Become part of the community<br />Know what the heck you're talking about<br />Respect the communities you engage inand they will respect you<br />Participate<br />Contribute<br />Read<br />Listen<br />Learn<br />Read<br />Participate<br />Contribute<br />Listen<br />Learn<br />3<br />
    4. 4. Housing Trends eNewsletter<br />Your customized Housing Trends eNewsletter guarantees you become the source for information consumers are seeking<br />The eNewsletter is a monthly real estate market update to share with your clients and prospects via email and your website. <br />Empowers Agents To:<br />Demonstrate Market Expertise<br />Retain Clients<br />Increase Referrals<br />Make Money<br />Save Money<br />Save Time<br />Avoid Unnecessary Effort <br />4<br />
    5. 5. Sharing the Housing Trends eNewsletter<br />5<br />
    6. 6. Member and Listing Videos<br />HAR members can upload and share videos of themselves and their listings with consumers on HAR.com. <br />Member videos add value by providing agents with an opportunity to market themselves beyond just a static image and bio allowing agents to engage consumers in a new way.<br />Listing videos provide consumers a much more in-depth view of the property than still photos can provide. <br />Once posted through the Member’s Only Portal, member and Listing videos are sent to YouTube.com automatically.<br />$99/hr. for Member Video Only<br />For video order questions, please contact<br />video@har.com or 713.629.1900 ext 274<br />6<br />
    7. 7. www.HAR.com/mls#(on the consumer side of www.HAR.com)Click to “share” and manually post<br />Social Networking Plug-In(in the Member’s Only Portal)When a member adds a new listing, makes a price reduction, has an open house or sells a listing in MLS, an update is sent to their social networking sites automatically based on MLS data.<br />Sharing Listings via Social Sites<br />7<br />
    8. 8. Client Experience Rating Program<br />Clients will be asked to rate their Realtor® on their performance in four service categories (Competency, Market Knowledge, Communication, My Experience) using a star system, with 5 stars being the best. The Client Experience Rating system averages the category scores to determine an overall rating for the Realtor®. Clients also have an option to include brief comments. Agents have the same option for comments.<br />Client Experience Rating Statistics*: Total Surveys Emailed by HAR to Agent Clients 34,166Client Completed Surveys 16487 (48%)Completed Surveys Displayed on HAR by Agent 11435 (69%)Agents Who Elect to Survey Clients 3919Agents Who Display Ratings on HAR.com 1404Average Client Experience Rating Score 4.92/5.0<br />*as of 3/9/10<br />8<br />
    9. 9. How NOT to be “social”<br />9<br />
    10. 10. HAR Member Blogs<br />How blogging can help real estate agents:<br />Become the Expert - Position yourself as the thought leader of your business.<br />Customer Relationships - Have a more personal relationship with your customers. Blogs are a fast way to join the customers’ discussions, provide tips and insights or receive feedback.<br />Knowledge Management - Become the knowledge source by providing an easy way for your readers to find information and resources about the real estate market or neighborhoods they’re interested in.<br />Once you have created your blog, HAR.com promotes it on the Houston Real Estate Blog Directory, http://blogs.har.com. Your blog is also promoted on your HAR Member Website, Listing Detail pages and in the HAR Member Finder.<br />If you wish to use and promote an existing blog hosted by another web site instead, simply designate your blog address within the HAR Blog Builder to promote it on HAR.com.<br />10<br />
    11. 11. Where Do My Listings Go?<br />11<br />
    12. 12. 713realtor Property Hotline<br />Consumers dial 713realtor, enter the MLS number and hear a digital audio description of that listing based on MLS data.<br />Consumers are also given the option to contact the listing agent via phone by pressing 1 during the call. <br />713realtor Property Hotline provides the potential client an "on demand" audio walk through of listings 24/7.<br />Sample audio message consumers will hear:<br />“14102 Heatherfield Dr. is a single family home with 4 bedrooms, 2 bathrooms, and a 3 car garage in the River Forest Sec 1 subdivision. It has 3,439 sq ft and the lot size is 13,516 sq ft. The year built is 1976. This property has a private pool. It is listed at $549,900. To speak with the listing agent at this time, please press 1. For more information visit HAR.com.”<br />12<br />
    13. 13. LeadConnect<br />Enable LeadConnect- Deliver Internet leads to your phone and connect with the consumer. LeadConnect not only sends the lead to your phone, but will also give you an option to speak with the consumer who has submitted their phone number along with the lead. <br />Text Message Notification: Leads will be sent your mobile phone in the form of a text message only. To receive text messages from HAR.com, you must designate yourLeadConnect number as your mobile number. <br />OptOut: Choose not to have any notifications sent to your phone by selecting the Disabling function. Leads will still be sent to your email.<br />13<br />
    14. 14. Educational Opportunities<br /><ul><li>Social media skills are now part of the tool set successful Realtors must use in their marketing efforts. Upon completion of all five courses in HAR’s social media series (in any order), members will receive a certificate of completion and be named a “HAR Social Media Pro” or SMP for short.</li></ul>The following courses are part of our Social Media Series and the cost of each class is $20.<br />Real Estate Blogging 101<br />Real Estate & Facebook 101<br />Real Estate & LinkedIn 101<br />Real Estate & Twitter 101<br />Real Estate & Video 101 **OR**Hot iPhone Tools for Today's Realtor <br />www.HAR.com/edu <br />14<br />
    15. 15. Antisocial Media…beware!<br />15<br />
    16. 16. title<br />bullets<br />16<br />
    17. 17. title<br />bullets<br />Read<br />Participate<br />Contribute<br />Listen<br />Learn<br />17<br />
    18. 18. title<br />bullets<br />18<br />
    19. 19. title<br />bullets<br />Read<br />Participate<br />Contribute<br />Listen<br />Learn<br />19<br />
    20. 20. Marilyn M. Maxwell<br />Technology Training Specialist<br />marilyn@har.com<br />(713) 629-1900 x 288<br />

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