Impression of the Co-Creation Awards 2012


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Impression of the Co-Creation Awards 2012

  1. 1. Co-Creation Awards 2012 Utrecht, November 2012
  2. 2. Today’s Program 1. Welcome by 1. Co-Creation Association (Dolf Wittkamper) 2. Capgemini Consulting (Koen Klokgieters) 3. eYeka (Joel Cere) 1. Presentation ‘Structure & Dynamics of Co-Creation’ Gaurav Bhalla@CC_Awards 3. Break out sessions 2 rounds 4. Panel discussion 5. Awards Ceremony Dolf Wittkamper, Jaco van Zijll Langhout & Jeroen de Kempenaer 6. Drinks and networking 2
  3. 3. Welcome by Dolf Wittkamper Is now a Special Interest Group of theAn International organization, “everything” improved as of2011; 26 Cases submitted by the company/organization owners;16 Nominees; 4 categories; 4 winner; International jury; 4awards; ….. 3
  4. 4. Koen KlokgietersGlobal leader for R&D and Business Innovation andPractice Leader Digital Transformation and Innovationin the Netherlands 4
  5. 5. Video-message by Joel CereGlobal Director at eYeka Click here to see the video 5
  6. 6. Key note speaker: Gaurav Bhalla Structure & DYNAMICS of Co-Creation Click here to view the presentation 6
  7. 7. Overview of break-out sessions Round 1 Round 2 Click to Marine Academy Click to Menzis Case view Case view Team Topzorg presen- A new School for presen- tation tation Plymouth Co-creating with consumers: Igniting Creativity How can you tap into the collective creative power of consumers How to develop and stimulate Co-Creation, an ideation sessionIn An interactive session to explore how co-creation can be further developed. Co-Creation - What not to do Describing the co-creation pitfalls 7
  8. 8. Impression of break-out sessions 8
  9. 9. Panel Discussion What are key differentiators between co-creation and crowdsourcing? Can co-creation be applied by all companies across all industries? 9
  10. 10. 10
  11. 11. Nomination processSubmission Expert Jury Nominees Winners of cases review selection Using 7 criteria; Guided by 4 criteria; - Investment - Size of the challenge - Originality - Originality of initiative - Reach - Innovativeness of initiative - Interactivity - Value of results - Satisfaction - Added value - Notoriety 11
  12. 12. FOR PROFIT MARKETING & COMMUNICATION CATEGORY involvement of customers or other stakeholders to increase brand awareness and create relevant campaigns12
  13. 13. NOMINEES FOR PROFIT MARKETING & COMMUNICATION1. Close Up - Toothpaste project2. Coca-Cola - Be The Change project3. Minute Maid - Pulpy4. Pond - Love Story project5. Rabobank - World Food Game 13
  14. 14. WINNER CO-CREATION AWARDCATEGORY: FOR PROFITMARKETING & COMMUNICATION 2012Name of Initiative: World Food GameLaunched: 2012 14
  15. 15. WINNER CO-CREATION AWARD CATEGORY: FOR PROFIT MARKETING & COMMUNICATION 2012 Quote from jury: Why did Rabobank win?“Intriguing combination -Strong connection to the core of the company (cooperative of gaming and co- origin). creation” - Co-creating the game is a means to an end as educating youngsters about cooperative entrepreneurship is the end-goal. -Good combination of gaming with both online and offline co- creation. 15
  16. 16. NOT FOR PROFIT MARKETING & COMMUNICATION CATEGORY involvement of citizens or other stakeholders to increase public, social awareness and create relevant communication16
  17. 17. NOMINEES NOT FOR PROFIT MARKETING & COMMUNICATION1. ADK - Stand For Japan2. UNESCO - World Press Freedom Day 17
  18. 18. WINNER CO-CREATION AWARDCATEGORY: FOR PROFITMARKETING & COMMUNICATION 2012 Name of Initiative: Stand For Japan Launched: 2012 18
  19. 19. WINNER CO-CREATION AWARD CATEGORY: FOR PROFIT MARKETING & COMMUNICATION 2012 Quote from jury: Why did ADK win?“To have an extremely - Using co-creation to search for trends concerning social inside-out country evolution is a novel concept (Japan) accept this - The use of an outside-in orientation to country marketing isoutside-in approach is special special” - Results of the initiative were displayed in an exhibition in Tokyo 19
  20. 20. NOT FOR PROFIT INNOVATION CATEGORY involvement of citizens or other stakeholdersto co-create new products, newservices for public or social use 20
  21. 21. NOMINEES NOT FOR PROFIT INNOVATION1. Deutsche Seniorenliga - Stil:sicher unterweg2. Marine Academy - A new primary school for Plymouth3. Menzis - Team TopZorg 21
  22. 22. WINNER CO-CREATION AWARDCATEGORY:NOT FOR PROFIT INNOVATION 2012 Name of Initiative: Stil:sicher unterweg Launched: 2012 22
  23. 23. WINNER CO-CREATION AWARD CATEGORY: NOT FOR PROFIT INNOVATION 2012 Quote from jury: Why did Deutsche Seniorenliga win? “Change is difficult, - The use of co-creation to de-stimatize is unique.changing deeply held - Very original to use co-creation for this target group (elderly). human biases and - Combination of online and offline co-creation tools.prejudices even more - Initiatives aiming to improve the quality of life of elderly are difficult - especially very valuable, especially in the light of the ageing population. ingrained stigmas” 23
  24. 24. FOR PROFIT INNOVATION CATEGORY involvement of customers or other external stakeholdersin order to innovate in products, services, or processes 24
  25. 25. NOMINEES FOR PROFIT INNOVATION1. Bombardier - YouCity2. Heineken - The Ideas Brewery (sustainable packaging)3. Jeppesen - Mobile FliteDeck4. KLM - Meet and Seat Category5. Eindhoven & Hermes - Lijn 100 Rondje Woensel6. SNS Bank - Design the next app for Mobile Banking 25
  26. 26. WINNER CO-CREATION AWARDCATEGORY:FOR PROFIT INNOVATION 2012 Name of Initiative: Mobile FliteDeck Launched: 2010 26
  27. 27. WINNER CO-CREATION AWARD CATEGORY: FOR PROFIT INNOVATION 2012 Quote from jury: Why did Jeppesen win?“Aligning 58 pilots had -Flitedeck is a key product for Jeppesen. such an impact that - The development process was truly open, for which JeppesenFAA changed. Great!” had to accept significant vulnerability. - Jeppesen operates in a complex environment with strict regulations. - The process not only resulted in a successful new product, but even set new standards in the industry. 27
  28. 28. Co-Creation Awards Team2012 Co-Creation Award Management,PDMA.NL: Dolf Wittkamper & Yvonne Verschure.| Co-Creation Award Expert Core Team: JoelCere & Marijn Kieft & Yannig Roth & IsabelThijssen & Yvonne Verschure & Dolf Wittkamper.| Sponsor contacts: Capgemini: Jaco van ZijllLanghout & eYeka: Joel Cere. | Jury: Jeroen deKempenaer (Chairman of the Jury andPDMA.NL) & Frank Piller & Gaurav Bhalla &Olivia Solon & Jaco van Zijll Langhout | Contactus at 28
  29. 29. - Submission process will open earlier = more time = more submissions- Capgemini and eYeka confirmed as sponsors- We are looing to team up with other “Co-Creation organizations” > contact us- We are interested in additional Sponsoring and Support > contact us- Mail Dolf Wittkamper at 29