social media<br />Marie Still<br />Marketing Director | MRIS<br />
Nobody likes to be sold to, but everyone likes to buy<br />
it’s all about talking with your consumers not at them<br />
“social media is like word of mouth, on steroids”<br />Marta Kagan| @MZKagan<br />
But social media is so much more than just a marketing channel…<br />
listen & learn<br />provide customer support<br />network<br />establish thought leadership<br />customer loyalty & retent...
listen:<br />RSS Feeds<br />Google Alerts<br />Socialmention<br />HootSuite<br />Tweetdeck<br />
Great, I get why I should use social media, and what I can do using social media, but what now?<br />
set marketing goals<br />plan<br />jump in<br />analyze & optimize<br />
track & analyze:<br />Bit.ly<br />cli.gs<br />Zi.ma<br />Twurl.nl<br />Budurl.com<br />
converse:<br />LinkedIn<br />Twitter<br />Facebook<br />
Do: Have conversations, track your Tweets, create lists<br />Don’ts: Over-share, blast listings, aggressively follow and u...
If Facebook were a country, it would be the <br />Third Largest<br />In the world<br />friends<br />likers<br />customizat...
share:<br />flickr<br />Blogging<br />Youtube<br />
Do: Let your personality shine through, write about what you love, comment back when people comment on your posts, use pic...
@MRIS_marie | Stillisms.com | marie.still@mris.net<br />
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Social Media for Marketing and Beyond (short)

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Social Media for Marketing and Beyond (short)

  1. 1. social media<br />Marie Still<br />Marketing Director | MRIS<br />
  2. 2. Nobody likes to be sold to, but everyone likes to buy<br />
  3. 3. it’s all about talking with your consumers not at them<br />
  4. 4. “social media is like word of mouth, on steroids”<br />Marta Kagan| @MZKagan<br />
  5. 5. But social media is so much more than just a marketing channel…<br />
  6. 6. listen & learn<br />provide customer support<br />network<br />establish thought leadership<br />customer loyalty & retention<br />
  7. 7. listen:<br />RSS Feeds<br />Google Alerts<br />Socialmention<br />HootSuite<br />Tweetdeck<br />
  8. 8. Great, I get why I should use social media, and what I can do using social media, but what now?<br />
  9. 9. set marketing goals<br />plan<br />jump in<br />analyze & optimize<br />
  10. 10. track & analyze:<br />Bit.ly<br />cli.gs<br />Zi.ma<br />Twurl.nl<br />Budurl.com<br />
  11. 11. converse:<br />LinkedIn<br />Twitter<br />Facebook<br />
  12. 12. Do: Have conversations, track your Tweets, create lists<br />Don’ts: Over-share, blast listings, aggressively follow and un-follow (avoid the fail whale<br />Tools to check out: Twello, Twitter Karma, Hootsuite, Tweetdeck<br />Wanna learn more?<br />http://mashable.com/guidebook/twitter/<br />
  13. 13. If Facebook were a country, it would be the <br />Third Largest<br />In the world<br />friends<br />likers<br />customization<br />Wanna learn more?<br />http://mashable.com/guidebook/facebook/<br />
  14. 14. share:<br />flickr<br />Blogging<br />Youtube<br />
  15. 15. Do: Let your personality shine through, write about what you love, comment back when people comment on your posts, use pictures (and give credit if necessary), promote your blog <br />Don’t: Over-think it, plagiarize, worry if you aren’t business all the time or if you spell a word wrong (just fix it and move on)<br />Check out:<br />Activerain.com, Word Press, Page.ly, Stillisms.com<br />
  16. 16. @MRIS_marie | Stillisms.com | marie.still@mris.net<br />

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