2. Why Honeymoon?
● Occidental tradition from England
● Only the nobility could afford it,
the first moment of intimacy
• Used to be called: « voyages à la
mode anglaise »
• A market more and more democratised
• Growth market in term of future
4. The Questionnary survey
• Target: a young new married couple (25-30 years) with a
restricted budget → realize an original honeymoon
• Objective of the study: find a new tendancy in the
honeymoon market
• Results analysis:
5. The Travel motivations
Honeymoon, a truly Romance
● To rediscover one another out of
the usual environment
• Enjoy the privacy in a romantic
place (romantic private moments
shared) with your partner
6. The Travel motivations
Honeymoon, a truly Escape-Isolation
● Relieve from stress accumulated before
the mariage
● To get away with your partner from
the hustle and bustle of the daily life
● Being away from the crowds of
people in a secure and safe environment
7. The Travel motivations
Honeymoon, a need of recognition
● The guests need to be taken care of
them (massage, champagne, flowers)
● They want to be surprised by unexpected
attention (room upgrade, free entrance
into the spa…)
8. The Travel motivations
Honeymoon, a seek of a new experience
● The couple is looking for a truly
sensation of novelty
● A desire to conquer an unknown
environment
● Get an original honeymoon adapted to the new needs;
a changement of the usual honeymooners destinations
9. The Travel motivations
Honeymoon, a new way of self development/actualization
● A desire to diversify its activities over the stay (a relaxed
and cultural stay at the same time)
● Interest into the cultural aspect of the destination (self
accomplishment)
10. The Push and Pull factors
The Push factors : Why go on Honeymoon ?
• To evacuate all the stress of the wedding
• To mark the beginning of a « new life » with the partner
• Use this special occasion to discover a new destination
• To relax physically
• To satisfy the desire to be somewhere else
11. The Push and Pull factors
The Pull factors : Why choose the Greek Islands ?
• The heritage of Greek Islands
• The beautiful landscapes
• Accessible to small budgets
• Same currency
• Proximity with France
12. The product
• Not the main destination for
honeymoon.
• More original
• A 7 days cruise on a sailboat
• Good alternative to long and far
travel, with the crisis
13. The product
The boat
• Maximum of 30 people
• Personalized services
• An intimidate stay
• Focus on massages, spa, cures,
cocktails
• Mix relax and culture
The destination
• Not very far, not very expensive
• Wonderful landscapes, blue lagoon
water
• Small boat = small distances
15. The product
Our "plus"
• Re-celebrate wishes for newly-
wed .
But also for people married since
several years = renew their wishes.
Simple and intimate ceremonies on
the beach
• Propose an extension of 3 or 4
days in a 5 star hotel in Santorin
island.
