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Shopping Buddies Pitch

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E-Commerce business plan and pitch for a new venture called "Shopping Buddy"

Team:
Mahalakshmi Sankaran
Mariel Espejo

Published in: Marketing
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Shopping Buddies Pitch

  1. 1. Jacqueline is a 32 year old woman who really wants to wear fashionable/Chic and stylish clothes. But neither she has the patience nor the eye to pick up the right stuff when she goes shopping. She cannot afford an expensive personal stylist & online sites of little help as they are algorithm based & not customized for her and every time she looks at somebody who is fashionable/chic ,she is wondering if that style will suit her? Then we have Sally who loves to shop, knows the latest trends in fashion, is the “go to” person for all her friends when it comes to shopping for clothes & shoes
  2. 2. We all do know these “STYLE STALKERS” &“WANNA BE RACHAEL ZOEs” in life. What if we could connect these two people?
  3. 3. PERSONAL STYLIST WHO FITS YOUR POCKET Making personal shopping experience affordable, convenient & accessible!
  4. 4. WHY SHOPPING BUDDY NOW? $ 762 MN & 4.1% TOO MANY CHOICES BIGGER OPPORTUNITY
  5. 5. MARKET RESEARCH
  6. 6. Yes! I shop better for people than for myself Yes! I shop better for people than for myself Yes! If had more money.. Yes! It’s very convenient. Specially for special occasions! Yes! I’d love to, it must be a fun job to Yes! I’d love to, it must be a fun job to do Q1: Would you hire a Personal Shopper/Stylist service for shopping? Q2: Will you be interested in helping people shop and make some money of it? Would love to! But I hope it is not one of those online quiz!! Probably can’t afford, but I wish I could Probably can’t afford, but I wish I could Yes! It’s very convenient. Specially for special occasions! Would love to! But I hope it is not one of those online quiz!! do Yes! If had more money..
  7. 7. MEET JACQUELINE! • Jacqueline is 32 years old • She lives in NJ & commutes to NYC for work • Works as a Marketing Strategist at Oracle • She earns $70 K per annum • Extremely busy at work & home • She is always fighting to balance her time • The most important thing in her life is she wants to move up the ladder • More importantly “SHE WANTS TO START LOOKING THE PART” • She watches shows like “What not to wear”, “Modern Family”
  8. 8. More about Jacqueline • NEVER EXPERIMENTS WITH STYLE & FASHION • SCARED & SHY TO TRY NEW TRENDS Jacqueline’s Pain Points •Overwhelmed with choices available •No time or interest to shop •Doesn’t know what fits her well • Aspires to be well dressed and fashionable but doesn’t know how •Looking for some body who can help her with shopping • Cannot afford an expensive personal stylist & hates the algorithm driven online stylist
  9. 9. MEET SALLY! •Sally is 25 years old •She is a Sales Associate at Victoria Secret More about Sally •Always on top of fashion, new trends, style •knows where to find the great deals •Expert in fashion and style among her friends and family •“Go to” person when it comes to fashion and style for her friends and family •Wants to make extra money by making her passion, a side income
  10. 10. SHOPPING BUDDY: LOOK & FEEL
  11. 11. HOW ARE WE MAKING MONEY? • Premium Memberships • Brand Affiliations & Display Advertising
  12. 12. COMPETITION
  13. 13. Competitive Landscape AFFORDABILITY PERSONALIZATION FREEDOM OF CHOICE NON ALGORITHM DRIVEN
  14. 14. Personal Personal Experience/Freedom Experience/Freedom of choice of choice Personal Personal Experience/Freedom of Experience/Freedom of choice choice
  15. 15. COMPETITIVE ADVANTAGE
  16. 16. HOW ARE WE REACHING OUR TARGET AUDIENCE ?
  17. 17. AWARENESS ACQUSITION ONLINE: •SEO •PPC •DISPLAY ADVERTISING •BLOGGER OUTREACH •SOCIAL ADVERTISING OFFLINE: •PARTNERSHIPS WITH BRANDS •FASHION MAGAZINE •PR BUZZ •WOM •ACTIVATIONS IN MALLS ONLINE: •WEBSITE •STYLIST CHAT WIDGET •REVIEWS •OFFER PROMO CODE •EMAIL MARKETING •MOBILE ADVERTISING OFFLINE: •DIRECT MAIL RAECTQEUNSSITIOIONN ONLINE: •REFERAL PROMOS •SOCIAL SHARE OFFERS •EMAIL MARKETING •MOBILE ADVERTISING OFFLINE: •DIRECT MAIL
  18. 18. KPIs & MEASUREMENT • REGISTERED USERS • JOB POSTINGS & STYLIST POSTINGS • SUBSCRIPTIONS • PROMO CODE REDEMPTION • RENEWALS • REFERALS AWARENESS ACQUSITION RETENSION
  19. 19. THE TEAM THAT MAKES IT HAPPEN!
  20. 20. MONEY, MONEY, MONEY
  21. 21. MEMBERSHIP GROWTH Assumptions: •The number of users in the first year based on the assumption that 2% of the Population of the women in the 5 target cities •The % of premium members assumed as 5%, 15% & 20% of the user base.
  22. 22. REVENUE PROJECTION Assumptions: * 2 Streams of revenue: Subscription & Advertising •The subscription fee per month is assumed at $9.99 •Some assumptions also on the number of months of subscription paid by the members. •In the first year membership paid only for 6 months & for 8 months in the subsequent years
  23. 23. PROFIT & LOSS PROJECTIONS REVENUE (SALES) 1st Year 2nd Year 3rd Year TOTAL Category 1 (Subscription Fee- $9.99/Month) $171,623 $1,029,769 $2,059,538 $3,260,931 Category 2 (Advertising) $0 $300,000 $390,000 $690,000 TOTAL REVENUE (SALES) $171,623 $1,329,769 $2,449,538 $3,950,931 COGS N/A N/A N/A N/A GROSS PROFIT $171,623 $1,329,769 $2,449,538 $3,950,931 EXPENSES Salaries $300,000 $315,000 $378,000 $993,000 Ultilities - - - - Telephone/Internet $1,000 $1,000 $1,000 $3,000 Rent $0 $0 $48,000 Insurance $1,000 $1,000 $1,000 $3,000 Web Development $35,000 $1,800 $1,800 $38,600 Others $1,000 $1,000 $1,000 $3,000 Advertising/Marketing $125,000 $137,500 $151,250 $413,750 Launching Event/Branding Event $5,000 $0 $0 $5,000 TOTAL EXPENSES $468,000 $457,300 $582,050 $1,507,350 NET PROFIT/LOSS ($296,377) $872,469 $1,867,488 $2,443,581
  24. 24. FUTURE PLANS • Brand associations with retail partners & online retailers • Launch exclusive services for stylists like knowledge corner to upgrade their knowledge & skills. Help them to become certified
  25. 25. THANK YOU

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