Mídias sociais como estratégia de negócios (educação)

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Como instituições de ensino superior podem usar as mídias sociais para se aproximar de seus públicos de interesse.
Palestra ministrada no 2º Seminário de Ações Digitais na Educação, São Paulo, abril de 2011.

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Mídias sociais como estratégia de negócios (educação)

  1. 1. Estratégias de mídias sociais ppaarraa ooss negócios SADE BR - abril 2011 Mariela Castro
  2. 2. Homo conectus
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  9. 9. 2FHOXODUVHU£FDGDYH]PDLV DQRVVDSRUWDGHHQWUDGD SDUDRPXQGR mobile + social + local
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  24. 24. ▷Compartilhe seu conhecimento ▷Pessoas gostam de conteúdo gratuito ▷Tendência que a instituição seja bem vista e lembrada
  25. 25. Públicos Mensagens Estratégias de comunicação Ferramentas
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  30. 30. # Geração digital, multitarefa. # Mídias sociais = educação + contato com professor + extensão ddaa ssaallaa ddee aauullaa.. # Internet possibilita contribuição, produção de conteúdo, interação.
  31. 31. 2TXHDV,(6SRGHPID]HU 222TTTXXXHHHDDDVVV,,,(((666SSSRRRGGGHHHPPPIIIDDD]]]HHHUUU $FRPSDQKDUDVWHQG¬QFLDV GDWHFQRORJLDSDUD FRPXQLFD©¥R
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  33. 33. A tomada de decisão de possíveis compradores de educação está, cada vez mmaaiiss,, ffooccaaddaa nnoo ambiente digital. Nino Carvalho, prof. marketing digital
  34. 34. 3333RRRRGGGGHHHHPPPPPPPPXXXXGGGGDDDDUUUU DVWHFQRORJLDV DVIRUPDVFRPRQRV FRPXQLFDPRV RVUHFXUVRVTXHXVDPRV SDUDDSUHQGHU DVIRUPDVGH UHODFLRQDPHQWR RVPHLRVGHDFHVVR¢ LQIRUPD©¥R
  35. 35. 0000DDDDVVVVVVVVHHHHPPPPSSSSUUUUHHHH SSSSHHHHUUUUPPPPDDDDQQQQHHHHFFFFHHHHPPPP RYDORUGDH[SHUL¬QFLD GHFDGDXP DDLLPPSSRRUUWW¤¤QQFFLLDDGGDD KLVWµULDGR FRQKHFLPHQWRDGTXLULGR SHODKXPDQLGDGH DRSRUWXQLGDGHGH WURFDUFRPSDUWLOKDUH FRQYLYHU
  36. 36. obrigada! Mariela Castro mariela.castro@communicationadvisors.com marielacastro www.communicationadvisors.com www.exame.abril.com.br/rede-de-blogs/midias-sociais

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