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Spiders & Butterflies - 2 Social Media Strategies

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The spider strategy involves building an online hub on a specific platform. Social Butterflies follow the conversations; they listen and hop from conversation to conversation. To have an effective strategy you need to use both a spider and butterfly strategy to be effective and grow your business online.

This presentation covers:
* Why Twitter, why Facebook? And what goals can we achieve with these social media?
* Know your audience and how they use social media (how to listen)
* How is social media used differently in the United States compared to Europe? (selection of social media)
* Be positive, be personal, it's all about your personality
* Don't be dependent on just one way of marketing (butterfly strategy)
* Opening a social media account is not the same as building a community (spider strategy)
* Practical tips on increasing your number of fans on your Facebook Page

Published in: Business
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Spiders & Butterflies - 2 Social Media Strategies

  1. 1. Social MediaSpiders & Butterflies<br />2 different strategies <br />to use social media<br />Marieke Hensel<br /> @hensel<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  2. 2. Butterflies & Spiders<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  3. 3. Consumers are advertisers, advertisers are consumers, both are content producers<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  4. 4. Butterfly Strategy<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  5. 5. A butterfly listens & joins conversations anywhere on the web and tends to build short meaningful relationships.<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  6. 6. Great listeners!<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  7. 7. Conversations<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  8. 8. Multiple social media.<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  9. 9. It’s about personality<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  10. 10. Return On Investment?<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  11. 11. Spider strategy<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  12. 12. A spider builds one strong presence and focuses on attracting customers to that hub.<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  13. 13. Slow starters<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  14. 14. Attract people<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  15. 15. Risky<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  16. 16. “Are they really listening to me?”<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  17. 17. Shift in communication<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  18. 18. Facebook Advertising is old model in a new world<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  19. 19. iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  20. 20. Evolution of Attracting Fans1. (FaceBook) Advertising2. Promote your social media offline3. Join conversation, people get to know you4. Share and produce content that people like to share themselves (viral)5. People create their own content about your brand; people feel they are your brand<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  21. 21. Join the conversation+ Build a hub <br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  22. 22. Combine: SpitterflyReturn on Investment<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  23. 23. 1. Listen<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  24. 24. iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  25. 25. How is your audience discussing your brand?<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  26. 26. Join the conversation<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  27. 27. 2. Strategy<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  28. 28. What are your goals?How to achieve your goals?<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  29. 29. 3. Build your hub<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  30. 30. iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  31. 31. 4. Get results<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  32. 32. Online Lead Tracking System<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  33. 33. iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  34. 34. 5. Spread your wings,keep listening!<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  35. 35. 1. Listen 2. Strategy3. Build your hub4. Get results5. Listen<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />
  36. 36. Q&AMarieke Hensel+1-877-747-3263http://twitter.com/henselhttp://facebook.com/brandingpersonality<br />iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010<br />

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