Social Media Strategies for Freelancers - LaidOffCamp LA

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How to get you the projects or business through social media? What strategy to follow? Do I need to be on all social media sites? Which one to pick? What next? This presentation is specifically for freelancers and was presented at LaidOffCamp LA on May 1, 2009

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Social Media Strategies for Freelancers - LaidOffCamp LA

  1. 1. Yes, I wanna freelance, but who wants to freelance me? - Social media strategy for freelancers
  2. 2. What to do?
  3. 3. Don’t wait
  4. 4. & be depressed
  5. 5. Promote
  6. 6. you
  7. 7. & what you can do
  8. 8. Step 1:
  9. 9. Who are you?
  10. 10. Not a philosophical question
  11. 11. <ul><li>Picture </li></ul><ul><li>Name </li></ul><ul><li>What do you wanna do? </li></ul><ul><li>What is your skill? </li></ul><ul><li>Translate into results (benefits) for the company </li></ul>
  12. 12. Marieke Hensel Internet marketing Example I can easily see if a website is making money or not. I know what to do to get it to make money and implement it. I help businesses change their website from an expense to an income stream.
  13. 13. Step 2:
  14. 14. Presence!
  15. 16. Where?
  16. 17. Not everywhere
  17. 18. Pick 3
  18. 19. … and do it well
  19. 20. Not this!
  20. 21. Do this
  21. 22. … its not just about presence
  22. 23. Your brand is about the relationships you form
  23. 24. Find websites that you like to be associated with
  24. 25. Good ones are:
  25. 26. The ones you like the most!
  26. 27. My preferences are
  27. 28. Twitter
  28. 29. LinkedIn
  29. 30. Ecademy
  30. 31. Be more specific
  31. 32. All these websites have communities
  32. 33. On Twitter it’s the #hashtag
  33. 34. On Linkedin, it’s groups
  34. 35. On Ecademy, it’s clubs
  35. 36. On Facebook, it’s groups
  36. 37. So…
  37. 38. Step 3:
  38. 39. Start the conversation
  39. 40. What kind of clients can you help?
  40. 41. Small business owners?
  41. 42. Corporates?
  42. 43. Pick 1
  43. 44. Specific industries?
  44. 45. The more specific…
  45. 46. … the easier it is to find them
  46. 47. Use online communication vehicles
  47. 48. … to share what you do
  48. 49. …and who you are
  49. 50. Ask questions
  50. 51. What are you doing now to achieve * your benefit*?
  51. 52. What are you doing now to have good quality code?
  52. 53. What are you doing now to make sure your systems are safe?
  53. 54. What are you doing now to achieve high rankings on Google?
  54. 55. They might have a good solution
  55. 56. Or they might not
  56. 57. That’s where you (can) come in
  57. 58. 50/50
  58. 59. ASK!
  59. 60. Step 4:
  60. 61. Follow up!
  61. 62. Show your credibility
  62. 63. <Delete all your ‘drunk’ pictures from Facebook>
  63. 64. Show examples of your work
  64. 65. Testimonials
  65. 66. Be consistent
  66. 67. Say what you can deliver
  67. 68. And do it
  68. 69. Recap
  69. 70. Who are you?
  70. 71. Presence
  71. 72. Interact
  72. 73. Follow up
  73. 74. ? Marieke Hensel @hensel marieke@hensel.nl coworkingfullerton.com

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