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Getting Started with Social Media: Strategy & Tools
Whether you are involved in an outreach program, establishing an online community, or simply responding to customer requests, social media is gaining ground and acceptance by citizens and internal staff in your organization. Who do you follow and who follows you and why does it matter? This session will provide a step by step framework for beginning users of social media and will also provide some useful tools that you may not yet be aware of to help you formulate your getting started plan. We will also provide some useful information and perspectives on future trends of social media tools.
This presentation contains examples of Dutch government social media initiatives.
The Self Service Government User Forum's mission is to enhance the visibility to self service government initiatives that are completed, in progress, or just getting off the ground. Our goal is to share information, experience, ideas, strategies and to:
(a) connect government organizations with resources to help get projects off the ground,
(b) make an informed choice on tools and technologies for self service applications,
(c) develop strategies for citizen outreach, on-boarding, and user adoption,
(d) set cost savings quantitative goals as well as qualitative metrics for success,
(e) measure and report on progress,
(f) measure and collect feedback.