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Elevating your marketing strategy with emotion and
experience
Marino Fresch
Head of Marketing
@mfresch
Silicon Valley
Eventbrite - a quick introduction
Long tail ticketing
Low fees
Innovative technology
Big events
High fees
Antiquated technology
Let’s talk about bots?
A global platform for any event
200 million tickets processed in 180 countries
500 employees on 4 continents
€1 billion valuation
Happiness
Does the growth graph look like a hockey stick?
Happiness
Does the growth graph look like a hockey stick?
SEO / SEM
Retargeting
Display Ads
Webinars
Landing pages
Email /...
Happiness
Does the growth graph look like a hockey stick?
SEO / SEM
Retargeting
Display Ads
Webinars
Landing pages
Email /...
Happiness
Does the growth graph look like a hockey stick?
SEO / SEM
Retargeting
Display Ads
Webinars
Landing pages
Email /...
There is no Growth Fairy
Happiness
Does the growth graph look like a hockey stick?
SEO / SEM
Retargeting
Display Ads
Webinars
Landing pages
Email /...
Happiness
Does the growth graph look like a hockey stick?
SEO / SEM
Retargeting
Display Ads
Webinars
Landing pages
Email /...
Cost
Time
Cost to run a start up
SEO
Retargeting
Banner Ads
Webinars
Landing pages
Emails
Product Optimization
Banner Ads
Banner Ads
Banner Ads
Banner Ads
...
Content Marketing
A common misconception…
Good content marketing is…
Strategic
Scalable
Targeted
Provides value
What does success look like?
• 8,000 unique pageviews
• Over 4 minutes time on page
• 1600+ social shares
• Number one spot for ‘unusual fundraising id...
How do you create this
emotional connection online?
You don’t.
Take your brand offline.
“It takes 3-5 touches for people to
do, think, feel what you want.”
- Herbert E. Krugman
Events?
“Be fearful when others are
greedy and greedy when
others are fearful.”
- Warren Buffett
20%
80% Emails, banner ads,
search, Facebook,
Instagram, Twitter,
landing pages,
product optimization
Events
(or anything
...
Thank you!
@mfresch
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
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OMiG Semibar: Elevating your marketing strategy with emotion and experience

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Elevating your marketing strategy with emotion and experience Eventbrite at OMiG - October 2015

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OMiG Semibar: Elevating your marketing strategy with emotion and experience

  1. 1. Elevating your marketing strategy with emotion and experience Marino Fresch Head of Marketing @mfresch
  2. 2. Silicon Valley Eventbrite - a quick introduction
  3. 3. Long tail ticketing Low fees Innovative technology Big events High fees Antiquated technology
  4. 4. Let’s talk about bots? A global platform for any event
  5. 5. 200 million tickets processed in 180 countries 500 employees on 4 continents €1 billion valuation
  6. 6. Happiness Does the growth graph look like a hockey stick?
  7. 7. Happiness Does the growth graph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product Optimisation A/B Tests Social Analytics
  8. 8. Happiness Does the growth graph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product OptimisationGrowth Hacking A/B Tests Social Analytics
  9. 9. Happiness Does the growth graph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product OptimisationGrowth Hacking A/B Tests Social Analytics
  10. 10. There is no Growth Fairy
  11. 11. Happiness Does the growth graph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product OptimisationGrowth Hacking A/B Tests Social Analytics
  12. 12. Happiness Does the growth graph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product OptimisationGrowth Hacking A/B Tests Social Analytics
  13. 13. Cost Time Cost to run a start up
  14. 14. SEO Retargeting Banner Ads Webinars Landing pages Emails Product Optimization Banner Ads Banner Ads Banner Ads Banner Ads Retargeting Retargeting Retargeting Retargeting Emails Emails Emails Emails Emails Product Optimization Product Optimization Product Optimization SEO SEO SEO SEO SEO SEO SEO Banner Ads Banner Ads Banner Ads Banner Ads SEO Webinars Webinars Webinars Help…
  15. 15. Content Marketing A common misconception…
  16. 16. Good content marketing is…
  17. 17. Strategic
  18. 18. Scalable
  19. 19. Targeted
  20. 20. Provides value
  21. 21. What does success look like?
  22. 22. • 8,000 unique pageviews • Over 4 minutes time on page • 1600+ social shares • Number one spot for ‘unusual fundraising ideas’
  23. 23. How do you create this emotional connection online?
  24. 24. You don’t. Take your brand offline.
  25. 25. “It takes 3-5 touches for people to do, think, feel what you want.” - Herbert E. Krugman
  26. 26. Events?
  27. 27. “Be fearful when others are greedy and greedy when others are fearful.” - Warren Buffett
  28. 28. 20% 80% Emails, banner ads, search, Facebook, Instagram, Twitter, landing pages, product optimization Events (or anything that stands out) Placing your growth bets
  29. 29. Thank you! @mfresch

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