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OMiG Digital Summit 2016 - Grainne Redmond - eir

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Presentation Title: eir Digital Transformation by Grainne Redmond - eir. At. OMiG Digital Summit 2016.

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OMiG Digital Summit 2016 - Grainne Redmond - eir

  1. 1. eir Digital Transformation Living life on Digital Gráinne Redmond 21/01/2016
  2. 2. 2 Purpose: To be brilliant so we are remembered Why: Change customers perception of eircom, get organisation buy in and reduce staff turnover. How: Give the customer great value, be convenient and trustworthy to do business with and inspire customers to want our products. Digital Strategy
  3. 3. 3 • Research – the 5C’s • New Team Structure • New Creative Team • Restructure • Board buy in • Digital Strategy Plan • 15 point plan Digital Strategy
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  6. 6. 7 Things Ireland thinks eircom’s new logo looks like
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  8. 8. 9
  9. 9. 1 0 1. New fresh vibrant brand that enhances our experience digitally 2. Brand that works digitally 3. Behaviours and a strategy that put digital first Digital First Rebrand
  10. 10. 11 Digital Impact Rebuilding core eir estate • 100 rebuild touchpoints • 50 vendors • 2k webpages • 41 new domains • 56 new social profiles • Merging eircom and emobile • New FTTH (Omni) Hero app version • New UX • Enhanced billing • Unbilled usage • Ipad version • Fingerprint • Refined app offer extras • Extended social media hours • @eircare • New communities and blogs • Conversocial • IBM twitter wall Insert app here
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  14. 14. 1 5 The 5 C’s • Control • Confidence • Clarity • Convenience • Choice
  15. 15. 1 6 Web Design: • Conversion • Retention • Brand Introduction and Awareness • Increased Product Understanding Our Design Goal Create a beautiful site that engages” Effective e-commerce presence - impactful, extensible and consistent. Leverage existing functionality to present our rich product offering leveraging brand character and tone of voice. Design and Content Goals
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  17. 17. 1 8 Digital Transformation “There is no Digital Strategy anymore – just Strategy in a Digital World”
  18. 18. eir.ie Thank You

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