5 Steps to Building aSuccessful OnlineBusinessAnn Halloran
5 Steps to s Successful Online Business            Identifying Your Niche            Building Traffic            Growing a...
Purchase of Goods Online
Online Marketing Budgets - Ireland          Source: Amas
Step 1. Identifying Your NicheWant to bring asuccessful offline             Have you specificbusiness online?             ...
Step 2: Building Traffic• Build Quality Content• Select Good Keywords• Well Structured Internal  Links• Quality Inbound Li...
What Works Online? Visitors want information..
Keyword Focused Content Pages• Lets search engines and visitors know what your  site/page is about• Main Keyword in:  –   ...
What Prospects Seek – Keywords
Step 3: Growing a Loyal Online             Customer Base• Connect with your visitors  through your  words/audio/video• Bui...
What Is PREselling?• ..warms up your prospects by  building their trust and respect  for you• ..gives visitors what they w...
CTA – Call To Action
Step 4: Promoting Your Brand• Social Media:  LinkedIn, Facebook,  Twitter, YouTube,  Pinterest• Donedeal, Adverts.ie,  Gum...
QR Codes For Printed Media• Allows fast access to your online business via.  app on smartphones
Step 5: Developing a Monetisation               Strategy• What will you sell?• How will you sell?• When will you sell?
www.christinas-home-remedies.com Alexa rank: 541 K
www.moonslipper.comAlexa rank: 722K
www.everyday-vegetarian-recipes.com Alexa rank: 891 K
Monetisation Options• Offline sales• Soft goods – e.g. Ebooks• Hard goods• Skype training/coaching/consultations• Affiliat...
As with an offline business..Consider:• Packaging• Touch Points• Sequential Selling• Bundling• What works
Reuse your material                    Compile as                                      ebook; sell on                     ...
5 Steps to Growing an Online Business           Identifying Your Niche           Building Traffic           Growing a Loya...
Building an Online Business Training Course               Launch Event  • Thursday 1 November  • 6.30 – 8pm  • ICE Group p...
5 Steps to Building a Successful Online Business
5 Steps to Building a Successful Online Business
5 Steps to Building a Successful Online Business
5 Steps to Building a Successful Online Business
5 Steps to Building a Successful Online Business
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5 Steps to Building a Successful Online Business

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Ann Halloran from In-Tuition http://www.in-tuition.ie/

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  • Hi you are all welcome to our first practical management skills webinar which is an exciting new venture for us.We are planning to run webinars on a regular basis, covering a wide range of management topics with different guest speakers each month.The purpose is to give you some new ideas and help you to see how these can be applied both at work and often in your personal life.They will allow us to interact with you and find out what are the key issues you are grappling with, so we can provide the assistance you need.So lets get started!
  • 5 Steps to Building a Successful Online Business

    1. 1. 5 Steps to Building aSuccessful OnlineBusinessAnn Halloran
    2. 2. 5 Steps to s Successful Online Business Identifying Your Niche Building Traffic Growing a Loyal Online Customer Base Promoting Your Brand Developing a Monetisation Strategy
    3. 3. Purchase of Goods Online
    4. 4. Online Marketing Budgets - Ireland Source: Amas
    5. 5. Step 1. Identifying Your NicheWant to bring asuccessful offline Have you specificbusiness online? knowledge/skills that you couldWhat are you promote online?passionateabout? Who is your customer? What can you offer that is unique?
    6. 6. Step 2: Building Traffic• Build Quality Content• Select Good Keywords• Well Structured Internal Links• Quality Inbound Links
    7. 7. What Works Online? Visitors want information..
    8. 8. Keyword Focused Content Pages• Lets search engines and visitors know what your site/page is about• Main Keyword in: – File Name (shown at top of browser) – Page Title (shown on browser tab) – Keywords (header section) – Description (shown on search results page) – Headline – 1st paragraph – Content
    9. 9. What Prospects Seek – Keywords
    10. 10. Step 3: Growing a Loyal Online Customer Base• Connect with your visitors through your words/audio/video• Build a Subscriber List• Be consistent with Blogs/Ezines/Posts• Find catchment areas
    11. 11. What Is PREselling?• ..warms up your prospects by building their trust and respect for you• ..gives visitors what they want without "selling" to them• i.e. builds relationships
    12. 12. CTA – Call To Action
    13. 13. Step 4: Promoting Your Brand• Social Media: LinkedIn, Facebook, Twitter, YouTube, Pinterest• Donedeal, Adverts.ie, Gumtree, Etsy.com• Online Events/ Competitions• Offline Promotion
    14. 14. QR Codes For Printed Media• Allows fast access to your online business via. app on smartphones
    15. 15. Step 5: Developing a Monetisation Strategy• What will you sell?• How will you sell?• When will you sell?
    16. 16. www.christinas-home-remedies.com Alexa rank: 541 K
    17. 17. www.moonslipper.comAlexa rank: 722K
    18. 18. www.everyday-vegetarian-recipes.com Alexa rank: 891 K
    19. 19. Monetisation Options• Offline sales• Soft goods – e.g. Ebooks• Hard goods• Skype training/coaching/consultations• Affiliate sales• Sell advertising space to businesses in your location/sector• Amazon, Ebay• Google Adsense, Chitika
    20. 20. As with an offline business..Consider:• Packaging• Touch Points• Sequential Selling• Bundling• What works
    21. 21. Reuse your material Compile as ebook; sell on site or through Clickbank Post on article Package e.g. 5 site such as ezines into Ezinearticles. ecourse com Write Monthly Compile as Video content and add to Ezine hard book; sell on site or youtube/ through website Amazon Post on Share with Facebook/ other sites Twitter
    22. 22. 5 Steps to Growing an Online Business Identifying Your Niche Building Traffic Growing a Loyal Online Customer Base Promoting Your Brand Developing a Monetisation Strategy
    23. 23. Building an Online Business Training Course Launch Event • Thursday 1 November • 6.30 – 8pm • ICE Group premises, Centrepoint, Liosban Industrial Estate, Tuam Road, Galway (beside Elverys) • www.in-tuition.ie • www.getabusinessonline.ie

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