monetization
    engagement
        member acquisition

social networks, online
communities and groups
purpose...

connect the developing world to
the developed world through
leaders of online communities
and groups
I strongly believe...

online communities & groups
are and will democratise the
world in every way, shape and
form
5 years of research...

2004 - 2006
Groups + premium groups in XING
2006 - 2007
Indexing over 1,000 social networks and 50...
over 6 months...
193 hours interviewing
193 social networks
key insights...

95% are struggling to monetize
Traditional revenue sources are drying up
Performance based revenues are i...
how do communities
monetize?
advertising
products + services
premium membership
sponsorship




              http://www.flickr.com/photos/soulcookie/87897327/
http://www.flickr.com/photos/jordan_wooley/2803226982/
market research/ sale of data
events




         http://www.flickr.com/photos/techcocktail/3297456651/
marketplace (jobs, services, items)




                          http://www.flickr.com/photos/zerok/2966411067/
virtual currency + goods




                           http://www.flickr.com/photos/will-lion/3121876159/
sale or IPO




              http://www.flickr.com/photos/travel_aficionado/2396814840/
content




          http://www.flickr.com/photos/polvero/3425248707/
content

                       Video

Sponsorship            Photos

                       Editorial
     Affiliate     ...
indirectly




             http://www.flickr.com/photos/jannem/449271968/
indirectly

 increase in sales    new partners &         new customers
                        suppliers




    new hires...
and unfortunately... some don’t!




                       http://www.flickr.com/photos/mslivenletlive/490552618/
ingredients to monetize
                  quality members

                  compelling content

  members         engagem...
what if a community isn’t
interested in making
money?
Incentives could include…



  Videos    Music    Photos    Events   Things   Surveys




 Expertise Members Editorial   D...
join our conversation...

@mariasipka
www.themoderatorcommunity.com
www.linqia.com
Contact Details


 Twitter:         Maria Sipka
                  Founder/ CEO
 @mariasipka      www.linqia.com
          ...
Upcoming SlideShare
Loading in …5
×

Insights from 200 Social Networks on Monetization

5,240 views

Published on

Our team has spent the last 6 months interviewing 200 social networks on the topic of monetization, engagement and member acquisition.

Key insights:

• 95% are struggling to monetize
• Traditional revenue sources are drying up
• Performance based revenues are increasing
• Sharp rise in revenue from virtual goods, gaming
and integrated partnerships
• Premium membership = premium content
• Member acquisition is getting harder

Published in: Technology, Business
  • hi friend

    my name is miss Gift, i am a lady i saw your profile to day, i want us to be friends i don't know how you will feel about it,
    please you can write to me through my email (enine_gift@yahoo.com) so that i can send you more of my photos and also tell more about me
    i am sorry if i am embarrassing you, i don't mean to do that. thank you for your understanding.
    your lovely Gift (enine_gift@yahoo.com)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello
    Am Anaishia,
    i saw your profile today and became interested in you, i will like to know you the more, and i want you to send an email to my mail so that i can give you my picture for you to know whom i am. Here is my email address (anaishiajobe@yahoo.de) I believe we can move from here. I am waiting for your reply in my mail don't send it in the site.
    Remember the distance or color does not matter but love matters allot in life
    (anaishiajobe@yahoo.de)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • (lonelymercy@yahoo.com)
    Interesting,
    How's everything with you over there, I picked interest on you after going through your short profile here. I really want to have a good friendship with you. Beside i have something very vital to dis cause with you, but I found it difficult to express my feelings here, since it's a public site. Please i will like you to contact me, through my private e-mail: (lonelymercy@yahoo.com) So we can get to know each other better,and i will send you my picture and also tell you more about me OK!.Yours Friend,
    Miss Mercy Desmond.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Insights from 200 Social Networks on Monetization

  1. monetization engagement member acquisition social networks, online communities and groups
  2. purpose... connect the developing world to the developed world through leaders of online communities and groups
  3. I strongly believe... online communities & groups are and will democratise the world in every way, shape and form
  4. 5 years of research... 2004 - 2006 Groups + premium groups in XING 2006 - 2007 Indexing over 1,000 social networks and 500,000 groups 2007 - 2008 Indexing conversations from millions of facebook public groups 2008 - 2009 Started interviewing social networks & mega niche online communities globally for Linqia marketplace
  5. over 6 months... 193 hours interviewing 193 social networks
  6. key insights... 95% are struggling to monetize Traditional revenue sources are drying up Performance based revenues are increasing Sharp rise in revenue from virtual goods, gaming and integrated partnerships Premium membership = premium content Member acquisition is getting harder
  7. how do communities monetize?
  8. advertising
  9. products + services
  10. premium membership
  11. sponsorship http://www.flickr.com/photos/soulcookie/87897327/
  12. http://www.flickr.com/photos/jordan_wooley/2803226982/
  13. market research/ sale of data
  14. events http://www.flickr.com/photos/techcocktail/3297456651/
  15. marketplace (jobs, services, items) http://www.flickr.com/photos/zerok/2966411067/
  16. virtual currency + goods http://www.flickr.com/photos/will-lion/3121876159/
  17. sale or IPO http://www.flickr.com/photos/travel_aficionado/2396814840/
  18. content http://www.flickr.com/photos/polvero/3425248707/
  19. content Video Sponsorship Photos Editorial Affiliate Documents (% of sales) Presentations Performance Coupons (CPM, CPC, CPM) Audio Games Surveys/ polls
  20. indirectly http://www.flickr.com/photos/jannem/449271968/
  21. indirectly increase in sales new partners & new customers suppliers new hires support: retention loyalty: retention market research innovation team retention http://www.flickr.com/photos/jannem/449271968/
  22. and unfortunately... some don’t! http://www.flickr.com/photos/mslivenletlive/490552618/
  23. ingredients to monetize quality members compelling content members engagement moderation adnetworks focused offering relevant affiliates high level of trust brands success measures communication tools buyer track record integration points open to 3rd parties
  24. what if a community isn’t interested in making money?
  25. Incentives could include… Videos Music Photos Events Things Surveys Expertise Members Editorial Discounts Vouchers Games 90% of social networks state the offering must first benefit their members, protect their credibility & be easy to integrate.
  26. join our conversation... @mariasipka www.themoderatorcommunity.com www.linqia.com
  27. Contact Details Twitter: Maria Sipka Founder/ CEO @mariasipka www.linqia.com www.themoderatorcommunity.com Tel: +34 626768788 maria.sipka@linqia.com Barcelona | Geneva | Silicon Valley

×