Social Media Action Plan for Small Business

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Maximum impact results for minimal cost. 5-step action plan to ensure best results from small business social media campaigns. Presented by Maria Peagler, founder of SocialMediaOnlineClasses.com at Digital Atlanta 2011

Published in: Business, Technology

Social Media Action Plan for Small Business

  1. 1. Small Business Social Media Action Plan
  2. 2. Presented by: Maria Peagler @SM_OnlineClass www.socialmediaonlineclasses.com #DigitalATL
  3. 3. 1. Who is your audience ? <ul><li>Who are your customers? </li></ul>Five Step Action Plan: Maximum Impact for Minimal Cost
  4. 4. 1. Who is your audience ? 1. Stay Close to Customers
  5. 5. 1. Who is your audience ? “ Any effort that is not absolutely necessary for learning what customers want should be eliminated.” — Eric Reis, The Lean Startup
  6. 6. 1. Who is your audience ? 2. Develop a Strategy
  7. 7. 1. Who is your audience ? Who are your customers?
  8. 8. What are you selling?
  9. 9. 3. Where is your audience?
  10. 10. When & how often will you contact them?
  11. 11. Why should they choose you over your competition?
  12. 12. How will you engage with them?
  13. 13. 1. Who is your audience ? 3. Develop an Action Plan
  14. 14. Develop a deep presence on one social platform at a time
  15. 15. Develop blog/website content first Develop a deep presence Then add primary social network MY BLOG
  16. 17. 4. Execute Your Action Plan
  17. 18. Keep it simple
  18. 19. <ul><li>64 Marketing Tactics </li></ul><ul><li>Randomly select one technique from each category </li></ul><ul><li>Combine for innovative marketing </li></ul><ul><li>Over 4 MILLION unique campaigns possible </li></ul>
  19. 20. Tools for improving your efficiency: Hootsuite Twitterfeed Posterous iContact
  20. 21. 5. Measure Your Results
  21. 22. How to measure? Use Insights provided by network
  22. 23. Track sales over same period
  23. 24. Download slides & worksheets here: bit.ly/digitalATL or Scan QR code:
  24. 26. Maria Peagler @SM_OnlineClass
  25. 27. Follow Us facebook/socialmediaonlineclasses flickr Social Media Online Classes blog linkedin . com/in/mariapeagler @SM_OnlineClass youtube/WillowRidgeMedia

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