This document summarizes a presentation about using Pinterest for marketing. It describes key aspects of Pinterest like its visual nature and large female user base. It then discusses how to set up boards and pins on Pinterest. The document also provides a case study of how a hair stylist named Kate Bryan used Pinterest marketing successfully by uploading hair tutorial videos to YouTube and embedding them on her blog with Pin It buttons to drive traffic. She grew her blog subscribers to over 20,000 and her Pinterest followers to over 68,000 through this approach. The presentation emphasizes providing inspiration to users rather than directly selling or marketing to them on Pinterest.

1. Pinterest
Marketing

2. Presented by:
Maria Peagler
@SM_OnlineClass
www.socialmediaonlineclasses.com

3. What Makes
Pinterest Unique?

4. Visual Social Network
Majority Women
Source of Inspiration

5. Invitation-Only

6. Pinterest Basics

7. Boards
Pins
People

8. Photos
What Can I
Pin?
Videos

9. How Do I Pin?

10. Connect
with
Followers

11. What Can
Pinterest Do
for Me?

12. Pinterest Case Study:
Solopreneur Success
Kate Bryan - NC Hair Stylist
● Recorded hairstyle videos
● Uploaded to YouTube
● Embedded videos on her blog

13. What Did Kate
Do Well?
Keys to Kate's Success
● Offered a Pin It button on her blog
● Included photo thumbnails w/video

14. Kate's Results
● Blog Subscribers: 20,000+
● Pinterest Followers: 68,000+
● YouTube Views: 9 Million +

15. Case Study Takeaways
● Kate understood the POWER of VISUAL
● She made it easy to SHARE
● She didn't do everything perfectly: has far too many
comments to respond to them
● Kate grew by offering helpful video tutorials that she
recorded in her bathroom, not in a slick production studio

16. How?

17. Provide
Inspiration

18. Promote
Possibilities

19. Don’t Sell
or
Market

20. 3 C’s:
Create
Curate
Cultivate

21. Develop
Creative
Themes

23. Thank You!
http://pinterest.com/mariapeagler

24. Follow Me
pinterest.com/mariapeagler
facebook/socialmediaonlineclasses
linkedin.com/in/mariapeagler
flickr
Social Media Online
Classes blog
@SM_OnlineClas
s
youtube/WillowRidge
Media