Online Marketing Courses for Small Business


Published on Learn the four types of online marketing classes and the pros and cons of each for small business owners. Which are budget-friendly? Which are outdated? Which have best curriculum?

Published in: Business, Education
  • Be the first to comment

  • Be the first to like this

Online Marketing Courses for Small Business

  1. 1. Online Marketing Courses for Small Business
  2. 2. Presented by: Maria Peagler @SM_OnlineClass www. socialmediaonlineclasses .com
  3. 3. 1. Who is your audience ? <ul><li>Who are your customers? </li></ul>Four Online Marketing Course Types
  4. 4. <ul><li>Degreed Program from </li></ul><ul><li>Accredited University </li></ul>
  5. 5. Pros: + Accredited from established university + Courses available ongoing semester basis + Course grades based on course performance
  6. 6. Cons: x Most expensive of all options x Only available at limited dates/times x Marketing instructor’s experience often outdated
  7. 7. 2. Certificate-Based Program
  8. 8. Pros: + Students get certificate demonstrating completion + Can be credible if from a reputable institution or company
  9. 9. Cons: x Online marketing courses usually pricey x Certificate doesn’t prove competency x High instructor turnover x Difficult to evaluate course curriculum & quality
  10. 10. 3. Scheduled Online Webinars
  11. 11. Pros: + Less expensive than degreed programs + Flexible schedule, often repeated in playback
  12. 12. Cons: x Webinar content varies x No marketing curriculum outside of webinar x Online instructors rarely available for questions x Little to no networking among students
  13. 13. 4. Self-Paced Classes
  14. 14. Pros: + Easiest online marketing course to attend + Most budget-conscious for small business + Offers flexible learning schedule + Can take course anywhere
  15. 15. Cons: x Course quality varies from excellent to fair x May not offer well-rounded curriculum x Instructor may not be available for questions
  16. 16. Questions to Ask: Who is instructor? What is his/her recent experience? What is curriculum? Who developed curriculum? How long does course last? Are assignments given? Do students have access to instructors? What if I have questions? Can I network with other students?
  17. 17. Contact me: Maria Peagler @SM_OnlineClass
  18. 19. Follow Us facebook/socialmediaonlineclasses flickr Social Media Online Classes blog linkedin . com/in/mariapeagler @SM_OnlineClass youtube/WillowRidgeMedia
  19. 20. Slide Photo Credit Slides 4-6: ozvoldjj on Flickr Slides 7-9: Scott Spiegel on Flickr Slide 10-15: tapasparida on Flickr