Creating a Compelling Facebook Timeline

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How to create a compelling Facebook Timeline cover image that generates leads and sales. See examples of outstanding business Timelines that you can do yourself!

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Creating a Compelling Facebook Timeline

  1. 1. Create a CompellingFacebook Timeline
  2. 2. Presented by: Maria Peagler @SM_OnlineClass www.socialmediaonlineclasses.com www.facebook.com/SocialMediaOnlineClassesMaria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
  3. 3. Show Visual ElementsDoes your brand lend itself to showing great photos? Combine them intoone strong Timeline cover and showcase it front and center on yourFacebook page. From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com
  4. 4. Have a Sense of HumorOld Spice’s Timeline shows their spokesman, offers a short history of theircompany, and shows the most popular photos and videos on their page. From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com
  5. 5. Show the people behind your companyEveryone has heard of the New York Times newspaper and online newschannel. They’re not using their Facebook Timeline to promote the paper,but to show the actual people behind it. Excellent way of humanizing theirbrand. From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com
  6. 6. What’s In It for Me?TabSite offers easy ways of creating custom Facebook tabs, and theyinclude calls-to-action under their Timeline using those same tabs. From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com
  7. 7. Make it BeautifulUnited Notions offers beautiful fabrics and notions to the crafts industry.However, their fabrics are constantly changing. Notice they don’t haveimages of their fabric lines: they would need to change that FacebookTimeline cover every season. Instead, they’ve put general images that arestill lovely. From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com
  8. 8. Establish CredibilityPeople visit your Facebook page only once or twice. Establish your credibilityquickly by offering a testimonial or other credits that set you apart on yourFacebook Timeline. From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com
  9. 9. Timeline Cover Guidelines •851 x 315 pixels •Low resolution •Include brand colors, photos, identity •Add website URL in About section •Software? Picasa, Pixelmator, Photoshop Elements, Illustrator, Corel DrawFrom the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com
  10. 10. Help! How Do I Get it All Done?Step-by-Step Tutorials for CourseInsights Facebook 101: Developing a Facebook Page for Your BusinessTimeline cover, creating Facebook 102: Customizing an Existing Facebook Pagecustom tabs, and capturingcontact informationCreating an engagement Facebook 103: Marketing Your Business on Facebookstrategy and marketingeffectivelyI need everything! Unlimited Class PassI need individual help: keep me Mastermind Consultingaccountable, set up a plan, andgive me a scorecard on resultsMaria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
  11. 11. From the online course -Facebook 102: Customizing anExisting Facebook Business Pagewww.socialmediaonlineclasses.comMaria@socialmediaonlineclasses.com

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