MOBILE +49 (0)157 777 31433 • E-MAIL • WEB
ASPIRATION To build a gl...
Exchange Program Coordinator, AFS Intercultural Programs
Aug. 2006 – Aug. 2007 → Johannesburg, South Africa
► Responsible ...
SECONDARY German Abitur → equivalent to A-Levels (2004 – 2006, Göttingen, Germany)
EDUCATION International Student Exchang...
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Online CV_Resume - Marian Zinn, M.Sc.


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Online CV_Resume - Marian Zinn, M.Sc.

  1. 1. MARIAN ZINN, M.Sc. MOBILE +49 (0)157 777 31433 • E-MAIL • WEB ASPIRATION To build a global career as a digital marketer in the field of international education and cultural exchange dedicated to inspiring and supporting young people to live abroad and engage in intercultural learning. PROFILE ★ 2015 Graduate of international Master’s degree in Scandinavia with Distinction ★ Truly Global Mindset: 10 years of inter. study & work experience across 3 continents and 7 countries ★ 2.5 years experience in marketing & organising intern. education/cultural exchange programs ★ Successful track record in digital/mobile performance marketing (acquisition & retention) ★ Language Proficiency in German and English ★ Highly experienced and at ease with adapting to diverse environments and challenges, as well as interacting and collaborating with people from diverse cultural backgrounds ★ Passionate about Travel & Cross-cultural Exchange with a love for all things Digital & Mobile ★ Conducted exploratory research on Mobile Marketing for Student Recruitment DIGITAL Mobile Campaign Manager, Buongiorno (NTT DoCoMo Group) ACQUISITION July 2012 – Aug. 2013 → London, United Kingdom EXPERIENCE ► Responsible for acquiring new customers for mobile web apps targeted at smartphone & tablet users || Managed performance-based digital advertising campaigns across five European markets ◄ Campaign Creation & Management ★ Created and optimised CPA-driven mobile customer acquisition campaigns through Google’s paid search, display and in-app advertising network (Google Adwords) ★ Part of a team of 3 responsible for an annual marketing investment of approx. €10mil Performance Measurement & Optimization ★ Maximized the number of profitable new customers at the optimal Cost of Acquisition by optimizing campaigns based on KPI analysis (CPC, CTR, CR, CPA, ROI & LTV) ★ Improved ROI by optimising keywords, ad texts, banners, landing pages and media placements ★ Continually tested new creatives, landing pages, channels & tools to improve KPIs Media Buying & Affiliate Management ★ Managed relationships with acquisition partners (affiliate networks, agencies and publishers) ★ Negotiated and purchased media space primarily on a performance (CPA) basis Achievements ★ Permanent contract offered for exceeding expectations & dedication to UX / customer-centricity ★ Commended for identifying performance patterns that helped solve a significant ROI drop ★ Promotion offered to drive profitable growth of the Southern African market based in Cape Town INDUSTRY Language Travel Marketing & Coordination, EC English Language Centres SPECIFIC March – July 2014 → Cape Town, South Africa EXPERIENCE ► Managed activities related to Program Sales & Marketing, Student Services & ICT Support ◄ ★ Generated Bookings of English language studies abroad by advising prospective students on the phone, via email & face-to-face ★ Pioneered Student Retention & Engagement activities through Email & SMS Marketing ★ Coached employees on Social Media Marketing (Best Practices for SEO, Blogging & Facebook) ★ Boosted Social Media Engagement by implementing consistent Content Marketing activities ★ Single-handily managed set up of the new IT Lab for existing students V i s i t L i n k e d i n
  2. 2. Exchange Program Coordinator, AFS Intercultural Programs Aug. 2006 – Aug. 2007 → Johannesburg, South Africa ► Responsible for Marketing & Administration of Study Abroad | Volunteer Programs ◄ ★ Maximized Lead Generation & Program Bookings through Direct Marketing Campaigns ★ Oversaw Redesign of AFS South Africa website & Pioneered Social Media Marketing ★ Managed Communications & provided Support to Host Families, Schools & Volunteers ★ Took Leadership in planning all National Student Orientations and Selection Events AFS Volunteer, Sept. 2007 – Dec. 2008 → Johannesburg, South Africa ★ Student Support, Student/Host Family Interviews, Assistance at National Student Orientations ADDITIONAL Marketing & Digital Media Lab Assistant, Media Arts Center San Diego EXPERIENCE June – Sept. 2011 → San Diego, California ► Managed Marketing and Hosting duties for educational workshops at a non-profit digital media lab ◄ ★ Noticeably increased workshop registrations & social media engagement through blogging, email campaigns & cross-channel social media marketing | Pioneered live streaming of workshops Digital Marketing Assistant, Coza Productions June – Sept. 2010 → Cape Town, South Africa ► Managed in-house Marketing / PR for a multimedia production house in a small start-up environment ◄ ★ Built company's Social Media presence from scratch | Expanded Digital Visibility (SEM) Marketing & PR Assistant, Velocity Films July – Sept. 2009 → Johannesburg, South Africa ► Assistant to the Head of Marketing & PR || Focused on B2B Lead Generation & Reputation Management ◄ ★ Generated new Business Leads & improved Lead Conversion Rate by evaluating the effectiveness of website traffic sources using Google Analytics and by optimizing display ad placements Technical Support Specialist – Global IT Helpdesk, IBM Global Services April – Dec. 2008 → Johannesburg, South Africa ► Provided technical assistance and resolved problems related to IBM delivered IT services for clients in Germany, Switzerland and Austria ◄ ★ Achieved performance & quality targets with an average of 97% → Agent of the Month June / July 2008 HIGHER Professional Diploma in Digital Marketing (Mobile) EDUCATION Chartered Institute of Marketing, United Kingdom (In progress) Master of Science (M.Sc.) in Business Administration Jönköping International Business School, Sweden Aug. 2014 – Aug. 2015 || Major (2nd Year) → Managing in a Global Context University of Tampere, Finland Aug. 2013 – Aug. 2014 || Major (1st Year) → Media Management & Economics Bachelor of Arts (Hons) in Marketing & Media Business Management London Metropolitan University, United Kingdom Graduated 2012 with “Best First Class Honours Award” → Top Thirty Student from 3665 graduates Erasmus Study Abroad Semester, University of Nicosia, Cyprus (Feb. – June 2010) FURTHER Inbound Marketing Certification, HubSpot Academy (In progress) EDUCATION Certificate in Sales & Marketing Management, Damelin College (Graduated 2008 with Distinction) Certificate in Event Planning, Damelin College (Graduated 2008 with Distinction)
  3. 3. SECONDARY German Abitur → equivalent to A-Levels (2004 – 2006, Göttingen, Germany) EDUCATION International Student Exchange (US High School) (2003 – 2004, Pittsburgh, USA) LANGUAGES Level: From: English Proficient knowledge (C2) Living abroad since 2006 (10 years) German Mother Tongue DIGITAL | ICT SKILLS Mobile Student Recruitment Strategy (focus of Master Thesis) Digital Advertising: Mobile | Search | Social | Display | Video (incl. media buying, trafficking & tracking) Adwords Campaign Management & Optimization (including AdWords Editor) Paid & Organic Search Marketing (PPC & SEO) Lead Generation Campaigns (CPL, CPA, CPM, CPC) Mobile Technology & Applications Social Marketing (e.g. Hootsuite, Facebook, Twitter, LinkedIn) Web Analytics & Data Analysis (Conversion / ROI / LP Optimization) Mobile Messaging Apps (e.g. WhatsApp, Viber, WeChat) Email & SMS Marketing (e.g. MailChimp) Excel knowledge (e.g. Pivot tables & reporting) Content Management Systems | Databases | Networks Blogging Best Practices (e.g. HubSpot, Wordpress, Tumblr) Windows OS | Mac OS X | Smartphone & Tablet devices Publishing Apps | Mail Clients | Cloud-based File Management Basic HTML/Web design Basic Graphic Design (Adobe CS) Internet Research Skills COMMUNICATION | INTERPERSONAL | SOCIAL SKILLS GLOBAL MINDSET Well-travelled with extensive intercultural experiences and an international perspective → At ease working in international & multicultural teams and environments MULTICULTURAL SENSITIVITY Thriving in work environments that foster authentic social and cultural diversity → Strong intercultural awareness COLLABORATIVE & SUPPORTIVE TEAM PLAYER Flexible team player who worked successfully in numerous cross-functional and culturally diverse teams (incl. remote multi-national teams) → Consistent record of building collaborative relationships internally & externally HIGH AGILITY & ADAPTABILITY o Fast learner with proven ability & willingness to deal with ambiguity and grasp new ideas → Capable of working in a fast-paced environment & can quickly adapt to new situations GOAL-ORIENTED WITH RESILIENCE & TENACITY Highly dedicated & passionate about my work; strongly commitment to reaching my goals → Commended for my initiative, reliability and trustworthiness → Proven ability to meet and exceed individual performance targets on a consistent basis AMBITION TO GROW & DEVELOP Genuine desire to achieve, excel and evolve. Always willing to learn and take on new challenges and responsibilities → committed to self-educate & acquire new skills LEADERSHIP & MANAGERIAL SKILLS ANALYTICAL & STRATEGIC MIND Analytical and Strategic approach to problem solving and decision-making → Highly critical thinker with the ability to analyse situations from multiple viewpoints → Enjoy working with numbers to investigate patterns, trends & causes HIGHLY ORGANISED & DETAIL-FOCUSED Well developed skills in goal setting, planning and coordination with high attention to detail → Extremely proactive, organized and systematic project manager → Proven ability to prioritize and consistently meet deadlines in time-constrained environments ENTREPRENEURIAL SPIRIT Continuously question status quo and enjoy experimenting with new ways of doing things FACILITATIVE TEAM LEADER Demonstrated successful leadership of numerous team projects at university → Proven ability to manage group interactions and motivate and influence team members → Focus on a common vision & strategy, defining goals, delegating task ownership & team-building CERTIFICATES & DIPLOMAS || REFERENCE LETTERS