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“Let’s Marathon!” Why to motivate the re-use of audiovisual archives?


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This is the presentation of a paper in NECS (European Network for Cinema and Media Studies) Conference. Łódź, Poland, 2015

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“Let’s Marathon!” Why to motivate the re-use of audiovisual archives?

  1. 1. We  hate  war,  mother
  2. 2. “Let’s  Marathon!”   Why  to  motivate  the  re-­‐use  of   audiovisual archives? Dr.  Mariana  Salgado Arki Research group Department of Media Aalto University 18-­‐20  June  2015 NECS,  Łódź,  Poland
  3. 3. Archivists  and  media  scholars  need   to  take  on  new  practices,  such  as   organizing  hackathons or   marathons,  to  facilitate  the  creative   re-­‐use  of  archival  material.
  4. 4. Why  do  archives  have  to  facilitate  the   processes  of  creatively  re-­‐using   audiovisual content?   Who  should  be  included  and  how  in  the   creative  re-­‐use  of  audiovisual works?
  5. 5. Video  Poetry Marathon
  6. 6. Collaborative  spaces   (hackathons,  marathons  or  cultural  hacks).  
  7. 7. Video  Poetry Marathon
  8. 8. Video  Poetry Marathon
  9. 9. Video  Poetry Marathon
  10. 10. the  facilitation  of  creative  re-­‐use  as  means  for   integration, the  outreach  of  immigrant  communities  and  its   benefits  for  archives,   the  development  of  media  literacy  in  the   collaborative  process,  and the  challenges  of  re-­‐using  archive  material  legally. Analysis
  11. 11. the  facilitation  of  creative  re-­‐use  as  means  for  integration INFINITO
  12. 12. the  facilitation  of  creative  re-­‐use  as  means  for  integration The  inclusion  of  marginalized  communities should  be  embedded  in  the  facilitation  practices  in   relation  to  creative  re-­‐use  and  contextualization  of  the   archives.    
  13. 13. the  outreach  of  immigrant  communities  and  its  benefits  for  archives Law 0
  14. 14. the  outreach  of  immigrant  communities  and  its  benefits  for  archives Video  makers  wanted  to  find  material  that  was   visually  effective,  aesthetically  attractive  and   provided  their  creations  the  right  atmosphere.   Searchability and  easy  retrieval  in  the  archive   become  keys  towards  creative  re-­‐use.
  15. 15. the  development  of  media  literacy  in  the  collaborative  process ”This was a  great learning experience,  because I  have done video  poems before but in  a  very different way”
  16. 16. the  challenges  of  re-­‐using  archive  material  legally “I  added  the  archive  from  where  I   took  the  footage,  do  you  need   something  more  there?”  
  17. 17. Discussion It  is  in  the  process  of  observing  the  negotiations   and  challenges  of  practitioners  that  it  is  possible  to   learn  and  draw  directions  to  the  archives.   Co-­‐create  in  order  to  understand  the  implications   for  design  and  the  creative  industry and  how  we   could  improve  media  retrieval,  browsing  and   authoring  applications.   Hackathons or  cultural  hacks  are  good   collaborative  spaces  for  this.  
  18. 18. Discussion We  need  to  build  a  rapport  between  the  archives  and   the  remix  communities,  the  enthusiastic  video   makers,  who  are  not  professional  but  are  eager  to  tell   stories  re-­‐using  audiovisual archives.   The  empathic  relation  with  the  makers  is  crucial  to   prepare  the  field  for  the  changes  to  come.  
  19. 19. Thanks!
  20. 20. References AvoinGLAM.  (2015).  Reusing  Finnish  cultural  heritage  – Best  concepts  of   “Hack  your  heritage”  awarded.  Retrieved  from Dowmunt,  T.,  Dunford,   M.,  &  Hemert,  N.  V.  (Eds.).  (2007).  Inclusion  Through   Media.  London:  OpenMute. EUscreenXL.  (2015).  Retrieved  May  29,  2015,  from Navas,  E.  (2012).   Sivuvalo group.  (2015).  Sivuvalo.  Retrieved  June  9,  2015,  from Wikimedia  Foundation.  (2015).  Commons:  Free  media  resources/Video.   Retrieved  from