1.
April Showers Bring May Flowers Gardening Exhibition and Floral Arrangement Competition New PNC Branch Sustaining Event

2.
Event Specifications <ul><li>-Who- </li></ul><ul><li>Florists, Community, Other Branches </li></ul><ul><li>-What- </li></ul><ul><li>Floral Exhibition and Competition </li></ul><ul><li>-Where- </li></ul><ul><li>Any branch </li></ul><ul><li>- When- </li></ul><ul><li>Mid-late May (after Mother’s Day) </li></ul><ul><li>- Why- </li></ul><ul><li>What better way to celebrate spring? </li></ul>

3.
Situation <ul><li>Community celebration </li></ul><ul><li>Highlights advent of spring </li></ul><ul><li>Opportunity to learn and share </li></ul>

4.
Objectives <ul><li>To increase awareness of branch and maintain base voters </li></ul><ul><li>To plant the seeds of future banking relationships and ensure follow-up </li></ul>

5.
Strategies <ul><li>Create an event that appeals to a targeted audience: women. </li></ul><ul><ul><ul><li>Women make more than 80% of the decisions in the home. </li></ul></ul></ul><ul><li>2. Develop new marketing ideas targeted to women. </li></ul><ul><ul><ul><li>Use chocolate: put free personalized Hershey bars at front desk weeks before the event. </li></ul></ul></ul><ul><li>3. Show another side of PNC. </li></ul><ul><ul><ul><li>Use event to ensure a lasting impression </li></ul></ul></ul>PNC

6.
Event Details (normal) <ul><li>-Seasonal Cool Pix- </li></ul><ul><li>pictures taken in Branch Garden </li></ul><ul><li>-Face Painting- </li></ul><ul><li>flowers, trees, bees, butterflies </li></ul><ul><li>-Gardening Trivia- </li></ul><ul><li>identifying flowers, memory games, etc. </li></ul><ul><li>-Balloon Man- </li></ul><ul><li>flower shaped balloons with bright spring colors </li></ul><ul><li>-Flower Pot Decorating- </li></ul><ul><li>paint, sparkles, and glitter on small terracotta pots </li></ul>

7.
Event Details (good) <ul><li>Pick-the-Pot </li></ul><ul><li>guessing game for gift cards/prizes hidden in pots </li></ul><ul><li>-Free Refreshments- </li></ul><ul><li>garden party theme- all ladylike finger food </li></ul><ul><li>-Sweepstakes- </li></ul><ul><li>patio furniture, landscaping makeover, </li></ul><ul><li>all expense paid trip to Philadelphia Flower Show </li></ul><ul><li>-Gardening Info Sessions- </li></ul><ul><li>how to plant, nurture, arrange, and recognize flowers </li></ul>

8.
Event Details (better) <ul><li>-Gardening Exhibition- </li></ul><ul><li>Florists from all over are invited to display their best arrangements, most exotic flowers, decorating ideas, or floral displays. Parking lot will become a hothouse of beautiful colors, shapes, and scents. Event day will become a summit of learning, sharing, and display for the community. </li></ul>

9.
Event Details (best) <ul><li>-Floral Arrangement Competition- </li></ul><ul><li>Categories for professionals, PNC branches, botany clubs, community groups, families, and individuals (by age). Prizes for each entrance, best in class, and best in show. Grand prize: article in newspaper, PNC Directions, trip to Flower Show, and named PNC’s Florist of the Year. </li></ul>

10.
Community Relations <ul><li>Florists </li></ul><ul><li>Botany Clubs </li></ul><ul><li>Girl Scouts </li></ul><ul><li>Boy Scouts </li></ul><ul><li>Home Depot </li></ul><ul><li>Lowe’s </li></ul><ul><li>Schools </li></ul><ul><li>Church groups </li></ul><ul><li>Craft Stores </li></ul><ul><li>Libraries </li></ul><ul><li>Bakeries </li></ul><ul><li>Senior Citizen Centers </li></ul><ul><li>Candy Shops </li></ul><ul><li>Boutiques </li></ul><ul><li>Other PNC Branches </li></ul><ul><li>Government Officials </li></ul>

11.
(See Slide 13)

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(4)

14.
The End!