Elements of A Facebook Ad <ul>There are four distinct elements of a Facebook Ad The Picture <ul><li>The most important element, use an Image the grabs people attention, don't be afraid to be a bit in your client's face, you need their attention.
Pictures of people seem to do better on Facebook </li></ul>The Ad headline ( 25 Characters ) <ul><li>If you target a Facebook page the Ad headline will default to the name of your Facebook Page.You can target an external URL, if you do this you can create you own Ad headline.
Use what you already know about the potential client in your headline – Over 40 And Single
Make an Offer – Over 40 & Single,Don't Worry ( > 40 & alone-Don't Panic) </li></ul></ul>
Elements of A Facebook Ad... <ul>The Ad Body ( max 135 characters) <li>Expand on your offer to entice people to click on your Ad.
Use what you already know about the potential client
Over 40 ? Click here to see the 7 top tips for looking half your Age.
Gordon Ramsey would kill me for telling you how to cook Turkey like a professional but I don't care.
Who says Accountants are boring ! Check out the latest X Class Merc here.
You can set your Ad to run for a specific period and assign a daily budget to it.
Always over bid on FB's budget recommendation, FB will not charge you as much as you have bid.
Start using Pay Per Click and if Ad successful then consider CPM. </li></ul>
Landing Tab for Ad <ul>After people click on your Facebook Ad it is best if <li>You send them to Facebook and not your web site, current stats indicate you get a better responce when you keep them in Facebook.
You do not send them to your Facebook Wall but a Tab dedicated to what it is you are selling or promoting.
A Tab is a like a sub page on your Business Facebook Page.
To install a tab you need to install an App such as Static IFRAME or Static HTML on your Facebook Page. Use Facebook search box to look for static html or Static Iframe and follow instructions. These are free Apps. There are other Apps that are paid for such as Lujure,
You can add, text , images , video etc to your New Tab. </li></ul>
Calls To Action <ul>Ok so you now have a client on your dedicated Facebook Tab, what next <li>Ensure you deliver on the promise in the Ad
Have the video of the X Class Merc doing its thing.
Let the client know how to cook the perfect turkey
Ensure you at least ask for a LIKE, point to the Like button to ensure people understand what you want.
Include any other Calls to Action appropriate to the campaign
Phone 047 56876 Now or Email me on [email_address]
Make your calls to action big and bold on the Page so on one can miss them or mis-understand them. </li></ul>
Fan Gate Tab <ul>A Fan Gate Tab allows you to present different content to a user depending on weather they have liked your page or not. It is a very useful tool to help you encourage people to Like your page. <li>On Non Fan Page present the first 3 tips on looking younger with the Call to Action of “Click Like to see the next 4 tips”
Click Like and the Discount Code will be revealed.
Now you know how to cook Turkey Like a Pro Click Like to see How to cook the Ham as well.
Click Like to get access to our Competition Form.
Static Html & Static iframe Apps will both setup Fan Gates for you. </li></ul>
What's in a Like <ul>Reasons you want people to LIKE you <li>They will receive your status updates for a while, about 3 weeks without any need for them to engage with your Status Updates.
You can target these people directly with an Ad
You can target the friends of people who have liked you with an Ad, Facebook will by default add the friends name to the Ad. Like a virtual word of mouth recommendation.
Social Credibility , it looks better when lots of people like your page and implies you provide a good service that has made lots of clients happy.
Facebook Social Plugins are snippits of code that you can add to your web site to allow people to like your FB page or view status updates from your web site. Again been able to show a large amount of likes to your potential client is better than a small amount of likes. </li></ul>
Build your Email Database <ul>To get them to do so you need to give them a good reason to do so by extending the offer to them. <li>Signup here for further cooking tips.
Register now to get discounts on Top Design Fashion.
Programs like MailChimp, Constant Contact or Infusionsoft can be integrated directly into your Facebook page so that the registration details flow directly into these packages. </li></ul><ul>Having got people to Like your page, try to get them to engage in a deeper way with you by asking them to register their email details with you. </ul><ul>Ask for the minimal amount of details, if you only need email address now then ask for just that, you can get more details later. </ul>
Ad Fatigue <ul>Remember Facebook Ads are targeted based on who people are. This can lead to <li>The same people seeing the same Ad over and over again. People can see the same Ad over 20 times in a day.
You may end up paying to show an Ad to people who have already responded or who have seen it and are not going to respond.
As you Ad becomes less effective Facebook will either charge you more or stop showing your Ad.