Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
THE HORSE MEATSCANDALHow was it presented by the ENGLISHand AMERICAN media?
and
 Deals with the scandal issue in an EMOTIONAL way. BLAMES OTHER COUNTRIES for importing horsemeat Ensures that in U.S.A...
 Deals with the scandal issue in a very SERIOUSway. Presents just the facts – no excuses – veryjudgemental Dedicates mu...
Still talks about this issue seriouslyPoints out the DANGER of the return of thehorse meat to the market
THANK YOU! Eirini Martaki Paraskevi Georgiou Athina Karakosta Linda Mata Maria Loufardaki
For the Crisis Management Labof PANTEION UNIVERSITYTutor: Mania XenouCoordinator: Betty Tsakarestou
Upcoming SlideShare
Loading in …5
×

The horse meat scandal -merican media presented the situation

231 views

Published on

Published in: Sports, Business
  • Be the first to comment

  • Be the first to like this

The horse meat scandal -merican media presented the situation

  1. 1. THE HORSE MEATSCANDALHow was it presented by the ENGLISHand AMERICAN media?
  2. 2. and
  3. 3.  Deals with the scandal issue in an EMOTIONAL way. BLAMES OTHER COUNTRIES for importing horsemeat Ensures that in U.S.A. CHECKS are being held Try to CALM THE POPULATION that the situation isunder control Draws attention to OTHER COUNTRIES
  4. 4.  Deals with the scandal issue in a very SERIOUSway. Presents just the facts – no excuses – veryjudgemental Dedicates much time for the issue Seeks for responsibility Tries to reach important members (ex. TheRumanian prime minister) to point out who isresponsible
  5. 5. Still talks about this issue seriouslyPoints out the DANGER of the return of thehorse meat to the market
  6. 6. THANK YOU! Eirini Martaki Paraskevi Georgiou Athina Karakosta Linda Mata Maria Loufardaki
  7. 7. For the Crisis Management Labof PANTEION UNIVERSITYTutor: Mania XenouCoordinator: Betty Tsakarestou

×