Race for the cure Athens 2012 - Event Management Success

419 views

Published on

Race for the cure of Athens 2012, examined as an example of successful example of event management and fundraising.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
419
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Race for the cure Athens 2012 - Event Management Success

  1. 1. EVENT ANALYSIS – RUN FOR THE CURE, ATHENS 2012 AD & PR LAB OF PANTEION UNIVERSITY OF ATHENS, DEPARTMENT OF COMMUNICATION, MEDIA,EVENT MANAGEMENT AND FUNDRAISING COURSE CULTURE 2012
  2. 2. GREECE RACE FOR THE CURE “MAZI ΤΡΕΧΟΥΜΕ ΓΙΑ ΤΗ ΖΩΗ”ΑΓΩΝΑΣ ΔΡΟΜΟΥ ΚΑΤA ΤΟΥ ΚΑΡΚΙΝΟΥ ΤΟΥ ΜΑΣΤΟΥ
  3. 3. WHAT IS THIS ABOUT? Annual race for the cure is anorganization of a 2 kilometers long walk and 5 kilometers of race
  4. 4. WHY DO THIS?• Raise awareness about the problem of breast cancer• Send the message that cancer is not invincible• Raise funds in order to help young women (20- 39 years old) diagnose breast cancer in an early stage• Give to 1500 women with economical problems the possibility to be examined for breast cancer for free, with the co-operation of the Greek Breast Surgical Company
  5. 5. SOME HISTORY…• 4th year in a row in Greece• Organised in more than 140 cities around the world within the last 29 years by the American Organization of Suzan G. Comen for the Cure
  6. 6. IN GREECE? BY WHO?ORGANISED BY THEHELLENICORGANIZATION OFWOMEN WITHBREAST CANCER“ALMA ZOIS”
  7. 7. 4TH RACE FOR THE CURE – ATHENS 2012WHEN? ON THE 30TH OF SEPTEMBER 2012, AT 11 AM
  8. 8. WHERE?AT ZAPPEION,SYNTAGMA
  9. 9. SO, WHAT HAPPENED?SUCCESS MEANS:• Participation of more than 13.000 women, men and children• Inform and motivate thousands of women to be examined• Caught the attention of media and press all around the world
  10. 10. THE MAJORWHAT IS NEXT? DONOR OFFUNDS THIS UNITY ISCOLLECTED THEFROM THE RACE INSTITUTION OF STAVROSOF 2012 WILL BE NIARHOSDONATED FORTHEMAINTENANCEAND FUNCTIONOF THE MOBILEUNITY OFDIGITALMAMMOGRAPHY
  11. 11. SPONSORS OF THE RACE
  12. 12. DIAGNOSE INFORMATION RAISING OF AWARENESSSUPPORT TOSUFFERINGWOMEN WORLDWIDE PROMOTION DON’T YOU WANT TO BE ONE OF THE NEXT YEAR’S SPONSORS?PROOF OF CORPORATESOCIAL RESPONSIBILITY FUNDRAISING
  13. 13. PARASKEVI GEORGIOU OUR NAMES…ΠΑΡΑΣΚΕΥΗ ΓΕΩΡΓΙΟΥ MARIA LOUFARDAKI ΜΑΡΙΑ ΛΟΥΦΑΡΔΑΚΗIRINI MARTAKIΕΙΡΗΝΗ ΜΑΡΤΑΚΗ LINDA MATA ΛΙΝΤΑ ΜΑΤΑ ATHINA KARAKOSTA ΑΘΗΝΑ ΚΑΡΑΚΩΣΤΑ PROFESSOR: LIDA TSENE

×