The most important question a content marketer should ask is: Who do I want reading or engaging with my stuff? However, most people who are starting out creating content don’t even consider this question; they usually just jump right into the fun part, creating content.
If you don’t have a target audience in mind then you are targeting nobody. And that doesn’t help the purpose of content: to attract people to your business and transform them into customers.
An easy way to visualize your ideal audience is to create a Brand Persona. I have outlined the basic steps to help you create your brand persona in this great SlideShare.