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Client Pitch


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Presentation skills

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Client Pitch

  1. 1. Informal Presentation <ul><li>You are interviewing for a “team” internship for your client (a team of 3 interns). </li></ul><ul><li>Provide at least 2 – 3 compelling reasons (per team member) why your client needs your skills/expertise (what benefit hiring you is to them) – expound with examples or details. </li></ul><ul><li>First team member introduces all and says what the presentation is about. </li></ul><ul><li>Last team member summarizes as to why the client should hire your team. </li></ul>
  2. 2. The Client “Pitch” Aka “Presentation Pointers” J4/554 – February 2, 2010 ©Margy Parker
  3. 3. Four keys to presentation <ul><li>Significance </li></ul><ul><li>Structure </li></ul><ul><li>Simplicity </li></ul><ul><li>Rehearsal </li></ul>
  4. 4. Significance Passion <ul><li>What does it mean to you? </li></ul><ul><li>What should it mean to them? </li></ul><ul><li>What’s your vision? </li></ul>
  5. 5. Structure Building Blocks <ul><li>Use any structure as long as its… </li></ul><ul><ul><li>Convincing & Memorable </li></ul></ul><ul><ul><li>Scaleable </li></ul></ul><ul><ul><li>Makes Sense </li></ul></ul>
  6. 6. Structure Choices <ul><li>Problem Pathway Solution </li></ul><ul><li>Problem Solution Reasoning </li></ul><ul><li>Bells & whistles - fancy stuff </li></ul><ul><li>(if it applies) </li></ul>
  7. 7. Simplicity Attention <ul><li>Scale to the fundamentals </li></ul><ul><li>Support key points with 3 or 4 reasons (no more) </li></ul><ul><li>Be able to collapse or expand </li></ul>
  8. 8. Use Images
  9. 9. Rehearsal Confidence <ul><li>Check the room and equipment (way before) </li></ul><ul><li>Rehearse out loud </li></ul><ul><li>Give each other feedback </li></ul><ul><li>Have fun </li></ul>
  10. 10. Check list <ul><li>Scoped out the room? </li></ul><ul><li>Made print-outs with notes? </li></ul><ul><li>Backed up to a thumb drive? </li></ul><ul><li>Emailed to team mates? </li></ul><ul><li>Back up computer? </li></ul>
  11. 12. Dress Code? When is a loose tie and beard stubble ok ?
  12. 13. Creative Ideas <ul><li>Need? </li></ul><ul><ul><li>Is it beneficial to others? </li></ul></ul><ul><ul><li>Does it serve a purpose? </li></ul></ul><ul><ul><li>Will it help carry out your strategy? </li></ul></ul><ul><ul><li>Will it support your objective? </li></ul></ul><ul><ul><li>Will it convey your key message? </li></ul></ul>
  13. 14. Creative Ideas <ul><li>Originality? </li></ul><ul><ul><li>Is it exciting? </li></ul></ul><ul><ul><li>Is it different? </li></ul></ul><ul><ul><li>Will it fill a need </li></ul></ul><ul><ul><ul><li>Rely on research to tell you. </li></ul></ul></ul>
  14. 15. Resources <ul><li>Blackboard – Presentation Articles </li></ul><ul><li>Tip sheets </li></ul><ul><ul><li>Nervousness </li></ul></ul><ul><ul><li>Cultural issues </li></ul></ul><ul><ul><li>Dress </li></ul></ul><ul><ul><li>Influencing skills </li></ul></ul><ul><ul><li>Leadership skills </li></ul></ul><ul><ul><li>Team motivation </li></ul></ul><ul><ul><li>Speech writing </li></ul></ul><ul><ul><li>Voice coach </li></ul></ul><ul><ul><li>Presentation Golden Rules </li></ul></ul><ul><ul><li>Charisma </li></ul></ul>
  15. 16. Draft Plan Elements <ul><li>Situation analysis including challenge/opportunity, background, key points, best practice research, compelling reason for a strategic pr plan </li></ul><ul><li>Research process, results and analysis (and what’s ongoing) </li></ul><ul><li>Goal (as vision) </li></ul><ul><li>Target Audiences (fully describe, including anything discovered in research) </li></ul><ul><li>Objective(s) for each audience (to do what to whom for what purpose). State a theory and model for each objective. </li></ul><ul><ul><li>Strategies with key messages </li></ul></ul><ul><ul><li>Tactics </li></ul></ul><ul><ul><li>Evaluation Measures </li></ul></ul>
  16. 17. “ Pitch” Elements <ul><li>State key challenge or opportunity, using what’s known from situation analysis and best practices research. </li></ul><ul><li>Research – what you’ve done and what you’ve found out. </li></ul><ul><li>Description of target audiences, taking into account research </li></ul><ul><li>Goal (as a vision). </li></ul><ul><li>Key objectives & recommendations of draft plan, per audience </li></ul><ul><li>Proposed evaluation measures and follow up </li></ul><ul><li>20 to 30 minutes </li></ul><ul><li>Propose meeting with client right away to discuss implementation plan </li></ul>
  17. 18. Assignments: Feb. 2 - 9 <ul><li>Analyze research (so far) </li></ul><ul><li>Write plan </li></ul><ul><li>Prepare “pitch” </li></ul><ul><li>Rehearse </li></ul><ul><li>Draft plan due to Margy & client Feb. 9 </li></ul>