Copyright © 2013 LaunchU LLC
Copyright © 2013 LaunchU LLC All rights reserved.
Tough   Economic     TimesCopyright © 2013 LaunchU LLC All rights reserved.
Copyright © 2013 LaunchU LLC All rights reserved.
Copyright © 2013 LaunchU LLC All rights reserved.
• The CONTROLLER    • The PLEASER    • The SOCIALITE    •The GAME CHANGERCopyright © 2013 LaunchU LLC All rights reserved.
Copyright © 2013 LaunchU LLC All rights reserved.
Copyright © 2013 LaunchU LLC All rights reserved.
1. Focus on an unexploited niche    2. Align service structure    3. Be an unparalleled resource                          ...
Copyright © 2013 LaunchU LLC All rights reserved.
• Design a core service that is a perfect fit    • Provide additional services that      compliment    • Package and price...
• Content rich      website    • Connection to      complementary      sources    • Social media      platforms    • Newsl...
•Differentiation    •Position self as expert    •Strategic Alliances                                          1. Provide d...
Copyright © 2013 LaunchU LLC All rights reserved.
•Book•Presentations•Workshops•Blog•Podcast/Radio•Video   Copyright © 2013 LaunchU LLC All rights reserved.
• Referrals      • Insight and        feedback on your        business activities      • Spokesperson for        you      ...
Copyright © 2013 LaunchU LLC All ri
1.     The quality of your marketing next to competitors        2.     The strength and weakness of current marketing syst...
1. Helps you redefine your business niche2. Provides guidance on branding, image, and promotional   system that is afforda...
1.      Same as solo coaching program  2.      2 or 3 business owners per group  3.      Cost of program is split among pa...
Copyright © 2013 LaunchU LLC All rights reserved.
Launch Sequence  Perspectives and strategies on promoting a  successful professional small business.Copyright © 2013 Launc...
Your Target Market                                              Buying Now                                              No...
Copyright © 2013 LaunchU LLC All rights reserved.
Copyright © 2013 LaunchU LLC All rights reserved.
1. Yourself           2. Business           3. Packages                                                    ImageCopyright ...
1.      Modern and mobile            2.      Search engine optimized            3.      Regular, fresh, relevant content  ...
Copyright © 2013 LaunchU LLC All rights reserved.
Copyright © 2013 LaunchU LLC All rights reserved.
1. Engagement over numbers             2. Integrate F2F networking/contact             3. Select media based on B2B or B2C...
1. Collect from          • Get permission                                       visitors/networking   • Provide Opt-out   ...
1. Build a relationship with the list2. Plan one or two campaigns a year                          Copyright © 2013 LaunchU...
Copyright © 2013 LaunchU LLC All ri
Copyright © 2013 LaunchU LLC
Operation “Game Change” - The Formula for Marketing Your Service Business in Tough Economic Times
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Operation “Game Change” - The Formula for Marketing Your Service Business in Tough Economic Times

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After this presentation you'll be able to....
• Explain why many business owners that provide professional services never see substantial growth
• Describe how to structure services to unleash business potential
• List the five pillars of a sound marketing system that will make you a Game Changer in the marketplace

Published in: Business

Operation “Game Change” - The Formula for Marketing Your Service Business in Tough Economic Times

  1. 1. Copyright © 2013 LaunchU LLC
  2. 2. Copyright © 2013 LaunchU LLC All rights reserved.
  3. 3. Tough Economic TimesCopyright © 2013 LaunchU LLC All rights reserved.
  4. 4. Copyright © 2013 LaunchU LLC All rights reserved.
  5. 5. Copyright © 2013 LaunchU LLC All rights reserved.
  6. 6. • The CONTROLLER • The PLEASER • The SOCIALITE •The GAME CHANGERCopyright © 2013 LaunchU LLC All rights reserved.
  7. 7. Copyright © 2013 LaunchU LLC All rights reserved.
  8. 8. Copyright © 2013 LaunchU LLC All rights reserved.
  9. 9. 1. Focus on an unexploited niche 2. Align service structure 3. Be an unparalleled resource 1. Stretch regularly outside expertise 2. Base contracts only on quotes 3. Work with clients you don’t likeCopyright © 2013 LaunchU LLC All rights reserved.
  10. 10. Copyright © 2013 LaunchU LLC All rights reserved.
  11. 11. • Design a core service that is a perfect fit • Provide additional services that compliment • Package and price according to niche • Increasing efficiency • Increasing quality • Increasing effectivenessCopyright © 2013 LaunchU LLC All rights reserved.
  12. 12. • Content rich website • Connection to complementary sources • Social media platforms • NewsletterCopyright © 2013 LaunchU LLC All rights reserved.
  13. 13. •Differentiation •Position self as expert •Strategic Alliances 1. Provide discounts or lower prices 2. Hold back information or wisdom 3. Be the only one promoting selfCopyright © 2013 LaunchU LLC All rights reserved.
  14. 14. Copyright © 2013 LaunchU LLC All rights reserved.
  15. 15. •Book•Presentations•Workshops•Blog•Podcast/Radio•Video Copyright © 2013 LaunchU LLC All rights reserved.
  16. 16. • Referrals • Insight and feedback on your business activities • Spokesperson for you • Team up on promotional activitiesCopyright © 2013 LaunchU LLC All rights reserved.
  17. 17. Copyright © 2013 LaunchU LLC All ri
  18. 18. 1. The quality of your marketing next to competitors 2. The strength and weakness of current marketing system 3. What to implement immediately to get greater results 4. Long-term marketing strategies to considerCopyright © 2013 LaunchU LLC All rights reserved.
  19. 19. 1. Helps you redefine your business niche2. Provides guidance on branding, image, and promotional system that is affordable and sustainable3. Recommends resources and experts you can use to put the plan into action4. Outlines a schedule and expenses estimate to launch the new marketing system Copyright © 2013 LaunchU LLC All rights reserved.
  20. 20. 1. Same as solo coaching program 2. 2 or 3 business owners per group 3. Cost of program is split among participants 4. Mix of virtual and local meetings 5. Coaching begins in March (bi-weekly meetings)Copyright © 2013 LaunchU LLC All rights reserved.
  21. 21. Copyright © 2013 LaunchU LLC All rights reserved.
  22. 22. Launch Sequence Perspectives and strategies on promoting a successful professional small business.Copyright © 2013 LaunchU LLC All rights reserved.
  23. 23. Your Target Market Buying Now Not Thinking About It Open to it Dont Think They Are Interested Know They Arent Interested“The Ultimate Sales Machine” by Chet Holmes
  24. 24. Copyright © 2013 LaunchU LLC All rights reserved.
  25. 25. Copyright © 2013 LaunchU LLC All rights reserved.
  26. 26. 1. Yourself 2. Business 3. Packages ImageCopyright © 2013 LaunchU LLC All rights reserved.
  27. 27. 1. Modern and mobile 2. Search engine optimized 3. Regular, fresh, relevant content 4. Easy navigation 5. Calls-to-action for interactionCopyright © 2013 LaunchU LLC All rights reserved.
  28. 28. Copyright © 2013 LaunchU LLC All rights reserved.
  29. 29. Copyright © 2013 LaunchU LLC All rights reserved.
  30. 30. 1. Engagement over numbers 2. Integrate F2F networking/contact 3. Select media based on B2B or B2CCopyright © 2013 LaunchU LLC All rights reserved.
  31. 31. 1. Collect from • Get permission visitors/networking • Provide Opt-out 2. Provide a sign-up form on website 3. Provide sign-up incentive 4. Segment listsCopyright © 2013 LaunchU LLC All rights reserved.
  32. 32. 1. Build a relationship with the list2. Plan one or two campaigns a year Copyright © 2013 LaunchU LLC All rights reserved.
  33. 33. Copyright © 2013 LaunchU LLC All ri
  34. 34. Copyright © 2013 LaunchU LLC

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