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Deakin University CRICOS Provider Code: 00113BRAISING THE PROFILE OFPROGRAMS AND EVENTSTHROUGH SOCIAL MEDIAMargaret RyanFa...
Deakin University CRICOS Provider Code: 00113BDEAKIN UNIVERSITYFaculties• Deakin has over 42,000 students• Established in ...
Deakin University CRICOS Provider Code: 00113BPROGRAM AREASUndergraduate and Postgraduate courses• Faculty Marketing– Teac...
Deakin University CRICOS Provider Code: 00113BSOCIAL MEDIA• Started: April 2009Deakin University – Arts and Education• 201...
Deakin University CRICOS Provider Code: 00113BTweets by @DeakinArtsEd• Tool: to graph twitter stats http://www.tweetstats....
Deakin University CRICOS Provider Code: 00113BFACEBOOK DEMOGRAPHICS• Female 64%• Male
Deakin University CRICOS Provider Code: 00113BWE POSTED …Activities in the Deakin Motion.Lab
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113BWHAT DOES @DEAKINARTSED TWEETABOUT?• Events• Where staff are appearing (tv, ...
Deakin University CRICOS Provider Code: 00113BWHAT OTHERS SAIDFrom HongKong:
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113BCONTENTSocial media supportingthe overall Brand• Brand awareness• Real examp...
Deakin University CRICOS Provider Code: 00113BTOOLSTwitter’s tools• Connect• Search• Lists
Deakin University CRICOS Provider Code: 00113BTOOLS• Twuffer – for schedulingtweetshttp://twuffer.com/
Deakin University CRICOS Provider Code: 00113B• Tool: to create Tweet Cloudhttp://www.tweetstats.com@DeakinArtsEd• Tool – ...
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113BSUCCESS STORIES
Deakin University CRICOS Provider Code: 00113BCONTENT• Strategy – Experts/Brand• Schedule – fb and twitterAcademic staff c...
Deakin University CRICOS Provider Code: 00113BMEDIAPrint -> Web -> Social -> Radio
Deakin University CRICOS Provider Code: 00113BEVENT SUPPORT
Deakin University CRICOS Provider Code: 00113BEVENT TOOLS• Twitterfall: A Twitter clientspecialising in real-time tweetsea...
Deakin University CRICOS Provider Code: 00113BFACULTY’S SOCIAL MEDIA EXPERIENCE• Solved a problem• Built buzz around event...
Deakin University CRICOS Provider Code: 00113B
Deakin University CRICOS Provider Code: 00113BFACEBOOK EVENT NUMBERS0100020003000400050006000700021-Aug-11 28-Aug-11 4-Sep...
Deakin University CRICOS Provider Code: 00113BCULT OF PERSONALITY ?Australian events – screen shots from same day:Adelaide...
Deakin University CRICOS Provider Code: 00113Bplay
Deakin University CRICOS Provider Code: 00113BTWEETS FROM AUDIENCE
Deakin University CRICOS Provider Code: 00113BEVENT GUEST BOOK
Deakin University CRICOS Provider Code: 00113BMr Trevor DeanManager Corporate EventsDeakin UniversityDr Scott BurchillScho...
Deakin University CRICOS Provider Code: 00113BPUBLIC LECTURE BY PROFESSOR CHOMSKY“Over 5000 people attended the lecture, a...
Deakin University CRICOS Provider Code: 00113BTwitter.com/DeakinArtsEd(2,244 followers)The most active of all twitter acco...
Deakin University CRICOS Provider Code: 00113BTHANK YOU@margryanMargaret Ryan
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Raising the profile of programs and events through social media

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Presentation from 'Social Media for the Public Sector' conference, delivered March 2013 in Sydney Australia.
In 2009 Deakin University’s Faculty of Arts and Education started using social media to raise the profile of its programs, news and events. Margaret shares her experience of managing the Faculty’s social media over these four years; the content strategy, tools and processes, and a highlight of using social media as the only marketing for a public event attended by over 5000 participants.

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Raising the profile of programs and events through social media

  1. 1. Deakin University CRICOS Provider Code: 00113BRAISING THE PROFILE OFPROGRAMS AND EVENTSTHROUGH SOCIAL MEDIAMargaret RyanFaculty of Arts and EducationDeakin University
  2. 2. Deakin University CRICOS Provider Code: 00113BDEAKIN UNIVERSITYFaculties• Deakin has over 42,000 students• Established in 1974, Deakin was Victorias fourth university
  3. 3. Deakin University CRICOS Provider Code: 00113BPROGRAM AREASUndergraduate and Postgraduate courses• Faculty Marketing– Teachers are Practitioners in their field– Creative technologies/facilities
  4. 4. Deakin University CRICOS Provider Code: 00113BSOCIAL MEDIA• Started: April 2009Deakin University – Arts and Education• 2013Twitter: 2,244 followersFacebook: 2,326 fans
  5. 5. Deakin University CRICOS Provider Code: 00113BTweets by @DeakinArtsEd• Tool: to graph twitter stats http://www.tweetstats.com
  6. 6. Deakin University CRICOS Provider Code: 00113BFACEBOOK DEMOGRAPHICS• Female 64%• Male
  7. 7. Deakin University CRICOS Provider Code: 00113BWE POSTED …Activities in the Deakin Motion.Lab
  8. 8. Deakin University CRICOS Provider Code: 00113B
  9. 9. Deakin University CRICOS Provider Code: 00113BWHAT DOES @DEAKINARTSED TWEETABOUT?• Events• Where staff are appearing (tv, expos, radio);Works are exhibited; mentions in other media• Student successes; Staff successes• Course/program news• Reinforcing same messages across otherpublication (print, f2f)
  10. 10. Deakin University CRICOS Provider Code: 00113BWHAT OTHERS SAIDFrom HongKong:
  11. 11. Deakin University CRICOS Provider Code: 00113B
  12. 12. Deakin University CRICOS Provider Code: 00113BCONTENTSocial media supportingthe overall Brand• Brand awareness• Real examples• Stories – faces, names • Spread of content acrossplatforms to maximise reachCourses valued by industryFlexible learning optionsExpert lecturers & researchersExcellent facilitiesInternational focusSuccessful graduates• Audience• Promise …• Review what is working for us- Content type- Timing• Follow social media updates forchanges to UI design
  13. 13. Deakin University CRICOS Provider Code: 00113BTOOLSTwitter’s tools• Connect• Search• Lists
  14. 14. Deakin University CRICOS Provider Code: 00113BTOOLS• Twuffer – for schedulingtweetshttp://twuffer.com/
  15. 15. Deakin University CRICOS Provider Code: 00113B• Tool: to create Tweet Cloudhttp://www.tweetstats.com@DeakinArtsEd• Tool – Recent (July 2012-March 2013) – Tweets visualisedhttp://tweettopicexplorer.neoformix.com/
  16. 16. Deakin University CRICOS Provider Code: 00113B
  17. 17. Deakin University CRICOS Provider Code: 00113BSUCCESS STORIES
  18. 18. Deakin University CRICOS Provider Code: 00113BCONTENT• Strategy – Experts/Brand• Schedule – fb and twitterAcademic staff contributingto discussionsAcademic staff sharingquotes to inspire
  19. 19. Deakin University CRICOS Provider Code: 00113BMEDIAPrint -> Web -> Social -> Radio
  20. 20. Deakin University CRICOS Provider Code: 00113BEVENT SUPPORT
  21. 21. Deakin University CRICOS Provider Code: 00113BEVENT TOOLS• Twitterfall: A Twitter clientspecialising in real-time tweetsearches. New tweets fall intothe page.http://twitterfall.com/• Set up to collect tweets into printablePDF documents for an eventhttp://www.tweetdoc.org/• Storify http://storify.com/• Data visualisationshttp://www.tweetarchivist.com/(~last five days data)
  22. 22. Deakin University CRICOS Provider Code: 00113BFACULTY’S SOCIAL MEDIA EXPERIENCE• Solved a problem• Built buzz around event• Extended access to eventInternational thought leader,Professor Noam Chomskywould be in Melbourne for one event
  23. 23. Deakin University CRICOS Provider Code: 00113B
  24. 24. Deakin University CRICOS Provider Code: 00113BFACEBOOK EVENT NUMBERS0100020003000400050006000700021-Aug-11 28-Aug-11 4-Sep-11 11-Sep-11 18-Sep-11 25-Sep-11Opportunityidentified30attendees5,351attendees
  25. 25. Deakin University CRICOS Provider Code: 00113BCULT OF PERSONALITY ?Australian events – screen shots from same day:AdelaideMelbourneSydney
  26. 26. Deakin University CRICOS Provider Code: 00113Bplay
  27. 27. Deakin University CRICOS Provider Code: 00113BTWEETS FROM AUDIENCE
  28. 28. Deakin University CRICOS Provider Code: 00113BEVENT GUEST BOOK
  29. 29. Deakin University CRICOS Provider Code: 00113BMr Trevor DeanManager Corporate EventsDeakin UniversityDr Scott BurchillSchool of Humanities and SocialSciencesDeakin University
  30. 30. Deakin University CRICOS Provider Code: 00113BPUBLIC LECTURE BY PROFESSOR CHOMSKY“Over 5000 people attended the lecture, and manymore watched the event through a live internetstream, to become the single largest event everorganised by Deakin.”RADIO – 2011 IN REVIEW– Industry communications consultant reviewed the year of social media andhighlighted Deakin University’s effective use of social media in promoting thisevent
  31. 31. Deakin University CRICOS Provider Code: 00113BTwitter.com/DeakinArtsEd(2,244 followers)The most active of all twitter accounts at Deakin University2,300 tweetsFacebook.com/DeakinArtsEd(2,326 followers)Social Media @DeakinArtsEdEarly adoptersEngaging contentNumerous academic staff ontwitter
  32. 32. Deakin University CRICOS Provider Code: 00113BTHANK YOU@margryanMargaret Ryan

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