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OpenStack Open Content Team May 2014 Updates


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OpenStack Marketing Team

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OpenStack Open Content Team May 2014 Updates

  1. 1. OpenStack Content Team Working Meeting Margie Callard May 2014
  2. 2. 2 Agenda ‣ Recap of goals/structure for team ‣ How you can help now ‣ What’s done/what we can work on ‣ Feedback
  3. 3. 3 OpenStack Content Team Goals 1. Leverage community resources to produce more content 2. Engage community subject matter expertise 3. Incorporate direct feedback from customers and users
  4. 4. 4 1) Tactics: • Sign up to be a contributor • 10 people, 5 hours/month • Dedicate to complete by Paris • Tell me what times are best to meet – doodle • Meet monthly • Work through mailing list and google docs 2) Strategy • Review what we’ve looked at so far • Start thinking what else you want to add • Vote on it early June • Let’s start working • Content sprint or thought sprint? How you can help now
  5. 5. 5 Completed Foundation Content Goals 1. Icehouse discussions – End of March 2. Icehouse strategy deck for team – early April 3. Icehouse briefings press/analysts – early April 4. Icehouse release: demo, updated landing page, software pages updated, webinar: April 17
  6. 6. 6 Future Goals/Ideas • Marketing portal updates: General look/feel, how else to organize? • Monthly webinars • Videos: OpenStack 101 – Kathy • Potential collateral • How to get involved with OpenStack • User stories/updating format to fit with videos appropriately • Finalizing personas • Brand guide
  7. 7. 7 Addendum Background on content team
  8. 8. 8 • Current • Gap analysis: identifying content that’s missing and setting priorities around those gaps for completion • Future • Protect positioning: developing content that’s consistent with positioning and branding • Keep current: update content as it changes in a timely manner Content team: scope of work
  9. 9. 9 • Output: Educational, non-commercial • Mediums: print collateral, videos, website, webinars, etc. Gap analysis: identifying content that’s missing and setting priorities around those gaps for completion • Distribution • Via marketing portal to ecosystem companies, directly to users at events and webinars • Creative commons licensing to allow others to use Content team: type of content
  10. 10. 10 1. Team prioritization of content approved for development 2. Team member volunteers resources for content and potentially forms a sub-group, sets deadline for completion. 3. Keep in touch with Foundation for questions and submit drafts back to Content Team for group review 4. Once draft received, group has a formal period of time to review through Google docs and submit comments before Foundation works with assigned resource to finalize Content team: Process to develop/submit content