Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

OpenStack Open Content Team May 2014 Updates

285 views

Published on

OpenStack Marketing Team

Published in: Technology
  • Be the first to comment

OpenStack Open Content Team May 2014 Updates

  1. 1. OpenStack Content Team Working Meeting Margie Callard margie@openstack.org May 2014
  2. 2. 2 Agenda ‣ Recap of goals/structure for team ‣ How you can help now ‣ What’s done/what we can work on ‣ Feedback
  3. 3. 3 OpenStack Content Team Goals 1. Leverage community resources to produce more content 2. Engage community subject matter expertise 3. Incorporate direct feedback from customers and users
  4. 4. 4 1) Tactics: • Sign up to be a contributor • 10 people, 5 hours/month • Dedicate to complete by Paris • Tell me what times are best to meet – doodle • Meet monthly • Work through mailing list and google docs 2) Strategy • Review what we’ve looked at so far • Start thinking what else you want to add • Vote on it early June • Let’s start working • Content sprint or thought sprint? How you can help now
  5. 5. 5 Completed Foundation Content Goals 1. Icehouse discussions – End of March 2. Icehouse strategy deck for team – early April 3. Icehouse briefings press/analysts – early April 4. Icehouse release: demo, updated landing page, software pages updated, webinar: April 17
  6. 6. 6 Future Goals/Ideas • Marketing portal updates: General look/feel, how else to organize? • Monthly webinars • Videos: OpenStack 101 – Kathy • Potential collateral • How to get involved with OpenStack • User stories/updating format to fit with videos appropriately • Finalizing personas • Brand guide
  7. 7. 7 Addendum Background on content team
  8. 8. 8 • Current • Gap analysis: identifying content that’s missing and setting priorities around those gaps for completion • Future • Protect positioning: developing content that’s consistent with positioning and branding • Keep current: update content as it changes in a timely manner Content team: scope of work
  9. 9. 9 • Output: Educational, non-commercial • Mediums: print collateral, videos, website, webinars, etc. Gap analysis: identifying content that’s missing and setting priorities around those gaps for completion • Distribution • Via marketing portal to ecosystem companies, directly to users at events and webinars • Creative commons licensing to allow others to use Content team: type of content
  10. 10. 10 1. Team prioritization of content approved for development 2. Team member volunteers resources for content and potentially forms a sub-group, sets deadline for completion. 3. Keep in touch with Foundation for questions and submit drafts back to Content Team for group review 4. Once draft received, group has a formal period of time to review through Google docs and submit comments before Foundation works with assigned resource to finalize Content team: Process to develop/submit content

×