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State of Advertising Agency X

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State of Advertising Agency X

  1. 1. Introduction What a Ride. 1.
  2. 2. Share the “what.” Ask the “why.” Discuss the “how to.” 1.
  3. 3. Company X It was hot! 2.
  4. 4. Not for the love of ads. ...
  5. 5. Lindsey is Who’s there? there. 3.
  6. 6. Loud Silent 3.
  7. 7. What should Can we build this? we build? 3.
  8. 8. OUR MOST INDULGENT CRUST! Strategic Service Providers Partners 3.
  9. 9. Best Bet Safe Bet 3.
  10. 10. External “Nothing special” 3.
  11. 11. Internal “Unhappy” 3.
  12. 12. Upstairs Melbourne Govt. Downstairs Sydney Non-Govt. AND Versus 3.
  13. 13. Environment “Unlovedness” 3.
  14. 14. “If you stay focused on the environment as a celebration of what the agency believes in and does, it can become a manifestation of the spirit of the company.” - Lee Clow
  15. 15. Culture We’ve lost it. 3.
  16. 16. Ambition We’ve still got it. 4.
  17. 17. Creative Problem Let’s build on it. Solvers 4.
  18. 18. Creative Standard Commercial Imperative 5.
  19. 19. Actions Words 5.
  20. 20. Benefits Features 5.
  21. 21. Vision Mission Principles Goals The larger framework. 5.
  22. 22. Next Task forces 5.

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