Creation of an Implementation  Plan for a Mindful Mondays  Campaign at Emerson  College Created by Margaret Sheets as an “...
What is an Applied Learning Experience Project? <ul><li>Project that students in Emerson College’s Health Communication Pr...
Healthy Monday Campaign <ul><li>Healthy Monday Campaign (national campaign) </li></ul><ul><ul><li>Initiated by Syracuse, J...
Mindful Mondays <ul><li>Based off of LiveSMART (Live Strongly Mindfully, Actively, Responsibly and Thoughtfully) 5 Day Cam...
Primary Research <ul><li>Conducted Zoomerang survey 502 respondents </li></ul><ul><li>2 Focus groups 15 participants total...
Focus Group/Survey Results <ul><li>Students very interested in Relaxation, Nutrition and Fitness-yoga </li></ul><ul><li>Ve...
Emerson Demographics <ul><li>Like film/video production </li></ul><ul><li>Don’t like being talked down to </li></ul><ul><l...
What Other Schools have Done <ul><li>Emerson’s past efforts </li></ul><ul><li>What other colleges have done to implement t...
Deliverable <ul><li>Nutrition, Relaxation Strategies, Fitness targeted </li></ul><ul><li>Guidebook for future Wellness Amb...
Logo This logo was disliked when tested by Emerson students, consequently the logo above was chosen for the campaign
Website Design
Sample Text Messages
 
 
 
Video Scripts <ul><li>Short scripts </li></ul><ul><li>Nutrition </li></ul><ul><ul><li>2 Wellness Ambassadors in Dining hal...
Budget <ul><li>According to the social Marketing Model Budgets must include: </li></ul><ul><ul><li>draft product, benefits...
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Margaret Sheets Implementationplan For A Health Promotion Campaign

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Presentation regarding the project I conducted to complete my Master\'s degree in Health Communication from Emerson College

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Margaret Sheets Implementationplan For A Health Promotion Campaign

  1. 1. Creation of an Implementation Plan for a Mindful Mondays Campaign at Emerson College Created by Margaret Sheets as an “Applied Learning Experience” Final Master’s Thesis Project
  2. 2. What is an Applied Learning Experience Project? <ul><li>Project that students in Emerson College’s Health Communication Program must complete to receive a Master’s degree in Health Communication </li></ul><ul><li>Students and are hired as pro bono consultants to work on health related projects for business/ organizations/ schools etc </li></ul><ul><li>Based on extensive quantitative and qualitative research a “deliverable” is made by each Master’s candidate </li></ul><ul><li>For this project I worked as a consultant for Emerson College’s Center for Health and Wellness to assist them by creating an implementation plan for a future health promotion campaign geared towards Emerson undergraduate students. The plan was based off the pre-existing Healthy Monday Campaign </li></ul>
  3. 3. Healthy Monday Campaign <ul><li>Healthy Monday Campaign (national campaign) </li></ul><ul><ul><li>Initiated by Syracuse, Johns Hopkins & Columbia Universities in 2005 </li></ul></ul><ul><ul><li>Idea: promote behavior change on Mondays </li></ul></ul><ul><ul><li>Monday is first day of business week –good day to start </li></ul></ul><ul><ul><li>Promotes behavior change that is fairly easy to accomplish: Meatless Monday </li></ul></ul>
  4. 4. Mindful Mondays <ul><li>Based off of LiveSMART (Live Strongly Mindfully, Actively, Responsibly and Thoughtfully) 5 Day Campaign initiated by Emerson College. </li></ul><ul><li>Mindful Mondays is a change for the college because it’s a longer 9 week campaign </li></ul>
  5. 5. Primary Research <ul><li>Conducted Zoomerang survey 502 respondents </li></ul><ul><li>2 Focus groups 15 participants total </li></ul><ul><li>Asked questions about students preference: </li></ul><ul><ul><li>Behaviors they want to learn about </li></ul></ul><ul><ul><li>Communication sources </li></ul></ul><ul><ul><li>Information Sources </li></ul></ul><ul><ul><li>Health Information Sources </li></ul></ul><ul><ul><li>Preferred healthcare activities </li></ul></ul>
  6. 6. Focus Group/Survey Results <ul><li>Students very interested in Relaxation, Nutrition and Fitness-yoga </li></ul><ul><li>Very interested in technology-text messaging </li></ul><ul><li>Liked fun health events </li></ul><ul><li>Lacked knowledge of on campus services </li></ul>
  7. 7. Emerson Demographics <ul><li>Like film/video production </li></ul><ul><li>Don’t like being talked down to </li></ul><ul><li>Interested in health issues </li></ul><ul><li>Like looking young healthy </li></ul>Demographic Category Percentage Total Number of Undergraduate Students 3,453 Gender Male 40% Female 60% Ethnicity International (non-resident aliens) 3.6% Black, Non-Hispanic 4.4% Asian/Pacific Islander 5.5% Hispanic 10.0% White, Non-Hispanic 49.4.2% Multiracial 3.6% Race Unknown, not reported 25.2%
  8. 8. What Other Schools have Done <ul><li>Emerson’s past efforts </li></ul><ul><li>What other colleges have done to implement the Healthy Monday Campaign were also examined –focus on: </li></ul><ul><ul><li>Syracuse </li></ul></ul><ul><ul><li>Johns Hopkins </li></ul></ul><ul><ul><li>West Chester University </li></ul></ul><ul><ul><li>Northern Kentucky University </li></ul></ul><ul><ul><li>Suffolk University </li></ul></ul><ul><ul><li>Tulane University </li></ul></ul>
  9. 9. Deliverable <ul><li>Nutrition, Relaxation Strategies, Fitness targeted </li></ul><ul><li>Guidebook for future Wellness Ambassadors Student group </li></ul><ul><li>Involved Samples: </li></ul><ul><ul><li>Design for a website </li></ul></ul><ul><ul><li>3Posters to post in dorm halls about health issues </li></ul></ul><ul><ul><li>6 text messages (2 about each target behavior) </li></ul></ul><ul><ul><li>3 scripts for student made videos </li></ul></ul>
  10. 10. Logo This logo was disliked when tested by Emerson students, consequently the logo above was chosen for the campaign
  11. 11. Website Design
  12. 12. Sample Text Messages
  13. 16. Video Scripts <ul><li>Short scripts </li></ul><ul><li>Nutrition </li></ul><ul><ul><li>2 Wellness Ambassadors in Dining hall </li></ul></ul><ul><ul><li>Explain how to create healthy meals there </li></ul></ul><ul><li>Fitness </li></ul><ul><ul><li>Wellness Ambassadors explain how to exercise in dorms </li></ul></ul><ul><li>Relaxation </li></ul><ul><ul><li>2 students demonstrate relaxation techniques </li></ul></ul>
  14. 17. Budget <ul><li>According to the social Marketing Model Budgets must include: </li></ul><ul><ul><li>draft product, benefits and features </li></ul></ul><ul><ul><li>price incentives, distribution channels, proposed promotions </li></ul></ul><ul><ul><li>Campaign’s evaluation (Kotler & Lee, 2008, p. 43). </li></ul></ul>

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