What is branding? Branding is the practice of making a name, product, or image an easily identified representative of an organization and the goals, ideals, and personality of the organization for the purpose of attracting and retaining attention.
You are the VPA BrandWhere? How? When you align your Character social media accounts with VPA Tone When you share Attitude status updates Goals In class Reputation In public At conferences
A Social Network is aCommunityIdentify and engage with your community. Hi, I’m VPA! I like your style!
The Social Audience Who do you want to reach? Why? Who do you reach? How? Who reaches you?
Twitter FollowersFind them. Help them find you. Identify your Use hashtags interests Write a bio Search hashtags Start conversations and keywords Participate Follow thought leaders Best information Look at your followers
Use Twitter to EngageTalk with your students and colleagues, notat them. What do you think? Looks good to me. How about this?
Use a Class Hashtag For students to discuss class and assignments For you to answer questions For announcements For sharing interesting information To generate outside interest Start a buzz Interest a new class of students Engage with past classes Ex. #Rotoloclass #Tw101VPA
Develop Your ReputationWith Students With Colleagues Be equal Be equal Be approachable Be approachable Be friendly Be friendly Be inclusive Be inclusive Be a good model Be a good model Share your expertise Share your expertise Embody the VPA Embody the VPA Brand Do you notice a Brand trend?
How to EngageBroadcast Receive Tweet @ your See trends followers Pick up tips Ask questions Answer questions Share notable Learn something events new Brag about your students Share your interests
Privacy and SecurityNothing on the internet is every fully private. Shh. Don’t tell. I can’t keep secrets.
Security Keep your passwords secret Use different passwords for every account Don’t share your personal information online Phone number Address Email Etc.
Personal vs. ProfessionalIdentitiesPersonal Professional For your friends and You represent VPA family Stay true to the VPA Private? Brand Shouldn’t be private Don’t be a robot
Use common sense. Do not post material that is: Harassing Obscene Threatening Make sure conduct is consistent with University Policies Follow laws Remember who you represent
Mistakes and RecoveryUh oh. Now what? Look at this! RT Uh oh. I shouldn’t have Tweeted that.
Don’t Panic, Apologize Initial reaction is to cover up mistakes or pretend they didn’t happen. WRONG Increases negative reaction Own up to the mistake and apologize. RIGHT Transparency Honesty Move on but don’t ignore
Dealing with Negative Attention Stay true to the VPA Brand Stick to ideals and goals Opportunity for new discussion Clarify what was intended Take a deep breath Monitor – should you let it go? Apologize? Let your group help
Negative Attention – PersonalAttack What are Trolls? People who post deliberately provocative or inflammatory messages to cause maximum disruption Regular part of internet life Don’t engage Trolls A form of encouragement Stay positive
Margaret Portier @tophile Jennifer Liddy @jennliddy Huh? DO YOU HAVE ANY QUESTIONS?#Tw101VP Tweet us any time @tophile and @jennliddy