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Targeting PassiveCandidatesHow, Why and If It’s BetterwithMaren Hogan,Red Branch Media
Say pactive with me.PACTIVE.
Market your job like BMW
Pay attention to what theydon’t say.
The proof is in the posting.
What do you see? An opportunity?
Social listening stations
I work different.
Sing to me.
Just this once. Be different.
They tailor their resume.Tailor your approach.
How rad is this picture?
Let’s get tactical.
Vague is irritating.
This isn’t a short game.
Jobs are not forever.No one wants them to be.
Meet their professional needs.
Spark interest
They are totally talkingabout you.
If you’ve got it…flaunt it
Tell your story. Use thenews.
Photo credits: PhotoPin.com photographersEveryone needs help. Call me:Maren HoganRed Branch Media@marenhogan(402) 715-0102...
Passive candidates
Passive candidates
Passive candidates
Passive candidates
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Passive candidates

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Passive candidates

  1. 1. Targeting PassiveCandidatesHow, Why and If It’s BetterwithMaren Hogan,Red Branch Media
  2. 2. Say pactive with me.PACTIVE.
  3. 3. Market your job like BMW
  4. 4. Pay attention to what theydon’t say.
  5. 5. The proof is in the posting.
  6. 6. What do you see? An opportunity?
  7. 7. Social listening stations
  8. 8. I work different.
  9. 9. Sing to me.
  10. 10. Just this once. Be different.
  11. 11. They tailor their resume.Tailor your approach.
  12. 12. How rad is this picture?
  13. 13. Let’s get tactical.
  14. 14. Vague is irritating.
  15. 15. This isn’t a short game.
  16. 16. Jobs are not forever.No one wants them to be.
  17. 17. Meet their professional needs.
  18. 18. Spark interest
  19. 19. They are totally talkingabout you.
  20. 20. If you’ve got it…flaunt it
  21. 21. Tell your story. Use thenews.
  22. 22. Photo credits: PhotoPin.com photographersEveryone needs help. Call me:Maren HoganRed Branch Media@marenhogan(402) 715-0102maren@redbranchmedia.com

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